Built an international operation, taking care of 30+ clients and multiple partners representing more than 10.000 works and recordings. Accountable for selling, onboarding and training clients to use SaaS and establishing new partnerships. Responsible for managing the US branch.Overview: A Brazilian music technology startup company focused on catalog management, distribution, royalty collection and payment to clients through a proprietary software. • Reduced manual work for labels and publishers in 10 days/month by automating daily tasks.• Increased client revenue in 35%+ by correcting metadata and reducing costs using better contracts.• Paid over $1 Million in music royalties to right holders (independent artists and labels) in two years.• Expanded brand to 30+ countries by closing partnership deals with local companies and entities.

Coordinated the business development department, overseeing mobile music products (streaming, download, video and ringback tone). Identified industry trends and opportunities to developed new entertainment applications, sold in bundles to over 50 million customers in 15 LATAM countries.Overview: Telecommunications giant that acquired previous job employer looking to expand offer with entertainment products and integrate it to already established systems.▪ Increased portfolio of entertainment products by conducting market research and developing the most adequate applications targeted to prepaid lines/low-income customers. ▪ Integrated existent products from acquired company into Claro’s billing system, communication flow and bundle offer by leading a multi-department team in the transition.▪ Negotiated to buy media to advertise products in TELCO’s channels (voice, web, wap, SMS), improving content reach in 100x. ▪ Played a key role in the acquisition of third-party BI and reporting system solutions.

Worked along independent labels and artists to distribute and promote album releases in OTT streaming services. Main point of contact for 10+ music streaming services in the company. Responsible for creation and management of Youtube MCN (Multi Channel Network) and optimize monetization and copyright disputes.Overview: 100+ employee music aggregator engaging in the streaming industry with large contracts with all major telecom companies in the country. ▪ Succeed to negotiate placement for many releases across different streaming services.▪ Awarded as Youtube certificated professional, trained team to certification, which ultimately lead to company certification as preferred member.▪ Negotiated licensing agreements with music partners to distribute content in digital services

Responsible for establishing a digital presence, brand identity and document business processes. Overview: Small family firm with big clients trying to adapt to the digital world. ▪ Increased leads in 5x by engaging in Google Ads campaigns.▪ Reduced friction in customer support by mapping inconsistencies in the process.▪ Translated contracts and legal documents English/Portuguese (both ways).

Researcher in business models, strategy, management and innovation. Focus on content industries, especially in the music business industry.