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Marketing and Communications executive with a known track record of driving measurable results and business transformation by optimizing marketing, communications, sustainability (ESG), and stakeholder management strategies across various industries using exponential technologies (AI) and big data analytics.- He disrupted the industry be developing a pioneering econometric model to measure the real ROI of marketing projects and campaigns. - His projects were awarded for excellence, best PR and most impactful CSR campaigns.- Created and managed a sales force active in 10 countries for Head/Tyrolia/Mares generating $2 million in one year- Transformed Karpa Marketing from an event only into an integrated marketing agency- Led and managed the digital transformation and management model of stakeholder management at the third largest producer of renewable energy in the world (EDP Renewables)- Planned, managed and monitored integrated, omnichannel campaigns for clients like Danone, Coca Cola, Kinder, etc.- Planned, produced, recruited and managed sponsors, marketed and monitored a 30,000 people event- Launched products and services at a panregional and national level for companies like HP & Chrysler- Under his leadership, companies achieved up to 100x ROI on marketing and communications investments, influencing over €500 million in business outcomes.- Trending topic on #marketing (19 million viewers)Pablo’s experience includes acting as VP of International for leading U.S. marketing agencies, and CEO or president of top agencies in the United States and Spain. He also held consulting and directorial roles for the European Union and the Italian Government and served on various boards providing expertise to major industry players, including:- Food & Beverages: Heineken, Diageo- FMCG: Henkel, Almirón, Purina, Kinder, BAT- Automotive: Fiat Group, MAN- Insurance: Zurich Insurance, Mapfre- Sporting Goods: Nike, Asics- Pharma: Sanofi, Novartis, AstraZeneca- Consumer Electronics & Software: Oracle, Microsoft- Other Leading Brands: Schneider Electric, GE, Philips
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Founder And CeoRoi MonitorMiami, Fl, Us -
Partner & Ceo, Marketing Impact By LlycLlyc Sep 2023 - PresentMadrid, Madrid, EsSpecialized in using big data and AI to boost the profitability of marketing and communication for a diverse range of clients. Provided end-to-end project and campaign planning, both online and offline, from execution to monitoring. Offered consulting services focused on improving efficiency, profitability, and ROI measurement.- Provided MarCom consulting in 13 countries- Utilized market research, big data, and AI to enhance impact- Developed a pioneering methodology to improve marketing ROI and accountability- Trained over 100 professionals- Created a digital solution for measuring marketing ROI -
CeoMarketing Impact By Llyc Jan 2012 - PresentMiami, Fl, UsFocusing on delivering significant economic value, using robust and measurable indicators that reflect costs, revenues, and ROI. Going beyond traditional marketing metrics, driving strategies that directly contribute to the bottom line of businesses.- Planned and monitored high-impact digital and offline marketing and communications projects, - Generated consulting clients and projects for more than $200,000/client- Impacted $10+ million of clients marketing budgets- Trained 1,000+ people to implement econometric marketing evaluation models, - Led MarCom projects across 11 departments, - Established a high-performing international sales force of 14 people, - Authored 2 books on marketing ROI, - Top 3 shortlisted for the European Excellence Awards among 2,500 projects. -
Board Of Us South Atlantic ChapterIese Business School Sep 2018 - PresentBarcelona, Barcelona, EsCreated, developed and started a social program called Hope, aiming to connect potential "helpers" with projects in need of resources of all sorts. Organize events and connect the institution to the alumni in the US. -
Contributor & Expert Panelist @ Communication Council - English And SpanishForbes Jul 2019 - Jan 2023Jersey City, Nj, Us- 12 Articles published- 20,000 + readers- 23 contributions to communications panel of experts- 1 mention by another authorContributor publishing on marketing management, efficiency, and accountability (ROI). Also writing about innovation in management models and triple bottom line sustainability. -
Marcom Advisory Board MemberAppspace Apr 2011 - Oct 2022Dallas, Tx, UsAppspace Inc., a leading provider of workplace experience software, acquired Beezy. Appspace’s platform helps companies manage workspaces and connect teams globally, with offices across the US, UK, UAE, Australia, and Malaysia. Trusted by over 3,000 customers, including 150 Fortune 500 companies. Beezy, used by large enterprises like Finning, ZF Friedrichshafen AG, and Monster, meets the needs of organizations with over 300,000 users. Together, Appspace and Beezy create a comprehensive platform designed to enhance productivity, wellbeing, and connectivity in modern workplaces. As a Marketing Advisory Board Member for a fast-growing SaaS company like Beezy, I leveraged my strategic expertise to drive impactful marketing initiatives and align them with business objectives. My role involved advising on high-level marketing strategies, brand positioning, and market differentiation to enhance the company’s presence in the competitive SaaS landscape.I provided insights on demand generation, customer acquisition, and growth marketing, helping to shape campaigns that fueled lead generation and customer engagement. -
Stakeholder Steering Committee LeaderEdp Renewables Sep 2015 - Feb 2022Madrid, Madrid, EsESG - Empowering the organization to extract accountable value from stakeholder management. Designed, planned and implemented a complete new stakeholder management model. Contributing to:- 4 materiality reports- 5 market researches in 4 countries: United States, Spain, Poland and France.- 1 new CRM system (Insightly) selection and adoption- More than 5 different departments y five different countries involved in training and adoption of the model- New stakeholder map definition and segmentation- Communications and events budget reallocation based on findings -
Marketing Expert (Advisory)Techedge Group Nov 2017 - Aug 2018Milan, ItOn-demand advisory -
Marketing Advisory Board MemberRicoh España Mar 2016 - Feb 2017Sant Cugat Del Vallés, Barcelona, EsDefined the corporate fit and go-to-market strategy for current marketing services, with the goal of scaling and adapting the model for expansion into additional countries. -
Ceo - CmoKarpa Marketing Group 1999 - Jan 2012As Managing Director, I spearheaded the planning, execution, and monitoring of marketing and communications campaigns. I developed a variable compensation model directly tied to the return on investment (ROI) from these initiatives, driving performance and accountability. Under my leadership the agency: - Transformed from an event only agency to an integrated marketing agency- Grew from $300K to $4 million in 3 years- Had 2 offices with a fantastic team of 30 people- Won awards for the Best PR Campaign and the Best CSR Campaign -
Board Member Pronaca EuropePronaca Jan 2007 - Feb 2009Quito, EcBusiness Plan Development and founder. Managed the start up of the US$500M multinational in Europe from its inception. -
Vp Of International (Europe And Latam - M3 Marketing Group)Aspen Marketing Jun 1997 - Jun 1999Irving, Texas, UsBelow the line and events agency headquartered in the US. -
Vice President International MarketingIbmi And Krypto International Jan 1995 - Dec 1996Master Distributor and Licensor managing local partners across the US, Latin America and Europe, with a focus on the sporting goods industry. Distributors and licensees profiling and activation through effective logistics coordination and targeted marketing and communications efforts.Scope: Profiling, selecting, appointing, and managing relationships between distributors/licensees and represented brands such as Head, Tyrolia, Mares, Vans, Haro Bikes, Dagger, Harbinger, Schwinn, and Wilson. Additionally, Pablo identified and addressed counterfeit products to protect brand integrity.
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Director & Consultant - Italian Ministry Of Foreign Trade & Eu Textile CommitteeEuropean Union Experts Jul 1992 - Jan 1995Brussels, Brussels, BeProgram Director for the Italian Ministry of Foreign Trade for its International Counter Trade Program (LatAm region -17 countries-) International Consultant for the European Union Textile Committee. Market penetration study in LatAm region
Pablo Turletti Skills
Pablo Turletti Education Details
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Duke UniversityBusiness Data Analyst / Analytic Techniques For Business -
Iese Business SchoolManagement
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Mip Politecnico Di MilanoInternational Master In Multichannel Marketing
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Esic Business & Marketing SchoolGeneral
Frequently Asked Questions about Pablo Turletti
What company does Pablo Turletti work for?
Pablo Turletti works for Roi Monitor
What is Pablo Turletti's role at the current company?
Pablo Turletti's current role is Founder and CEO.
What is Pablo Turletti's email address?
Pablo Turletti's email address is pg****@****ail.com
What is Pablo Turletti's direct phone number?
Pablo Turletti's direct phone number is +346498*****
What schools did Pablo Turletti attend?
Pablo Turletti attended Duke University, Iese Business School, Mip Politecnico Di Milano, Esic Business & Marketing School.
What skills is Pablo Turletti known for?
Pablo Turletti has skills like Marketing Strategy, Entrepreneurship, Roi Marketing, Digital Marketing, Strategy, Management, Marketing, Roi Certified Professional, Roi Accountability, Market Research, Business Strategy, Marketing Roi.
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