Content Specialist
Liquid Thread is the branded contect, strategy and non conventional actions department at Starcom Mediavest Group ( Publicis Media) Specialized in branded content, experiential marketing, mobile apps, product placement, social activations, sponsorhips, street marketing and social media managementPerformed a deep assessment of all types of media advertising proposals.Developed campaign strategies combining Print, Radio, OOH and Online media.Monitored the proofing… Show more Liquid Thread is the branded contect, strategy and non conventional actions department at Starcom Mediavest Group ( Publicis Media) Specialized in branded content, experiential marketing, mobile apps, product placement, social activations, sponsorhips, street marketing and social media managementPerformed a deep assessment of all types of media advertising proposals.Developed campaign strategies combining Print, Radio, OOH and Online media.Monitored the proofing, distribution, execution, and collection of approved legal agreements for LiquidThread content producersLed ideation, development and execution of various custom partnerships and storytelling experiences across paid, owned and earned channels, across Starcom Mediavest Group portfolio of clientsClients portfolio: Samsung, Heineken, Bankinter, Desigual, Ferrero, Honda, Puig, Hailo, Avon, Foxy, Securitas Direct, Linea Directa, HomeAway Show less