Pablo Vásquez Email & Phone Number

10 De Abril, Gro., MX

Ciudad De México, México

Design and execute CRM strategies to increase retention and loyalty from our users to achieve LATAM region KPIs Working in collaboration with different areas such as: Country Management, Marketing, Analytics, Design, Risk & Fraud, and Global counterparts. Achievements: design and execute new and creative CRM strategies every season, that are oftenly.

Ciudad De México, México

Design and execute Digital Marketing strategies to increase visibility and engagement to achieve ROI KPI´s for Club America. Working with different stakeholders inside the Club such as PR, Media, Sales, Licensing, Loyalty Management, Influencer Marketing, Sports Marketing (players and coaching staff) and Sponsors. Achievements: became the #1 Club in Mexico.

Ciudad De México, México

Help to build the new Digital Marketing branch of Grupo EDM. Design and coordinate digital campaigns for commercial partners, since its creative inception, through the execution and until the conclusion. Creation of original, outstanding, inspirational and executive presentations for Directors and Managers of our different partners in order to win.

Ciudad De México Y Alrededores, México

Design and coordinate Marketing strategies to increase visibility and brand awareness. Co-branding and co-funding executions with stakeholders such as airline partners, media outlets, travel agencies and banks to achieve these objectives.Achievements: launching of the first advertising campaign of United Airlines in Mexico after 11 years in the cities of.

Ciudad De México Y Alrededores, México

Design and coordinate digital campaigns to increase traffic and ignite demand for the online store besides the 3 retail doors. Maintain, supervise and coordinate the entire online buying process. Monthly Budget of: $5K USD. Personnel management: 4 collaborators. Achievements: overpass the established KPI for demand in a 43% during June – November 18, vs.

Ciudad De México Y Alrededores, México

Generate and coordinate digital campaigns (SEM, SEO, Email, Social Media, OLM) to ignite traffic and demand through online store. Reports to identify consumer behaviors and opportunity areas. Monthly Budget of: $7.5K USD. Personnel management: 4 community managers and 2 agencies.Achievements: overpass the established KPI for traffic and demand in a 30%.

Ciudad De México Y Alrededores, México

Develop online and offline marketing and advertising strategies. Media buy and negotiation with media partners for the soccer category. Anual Budget of: $600K USD. Personnel management: 1 community manager and 5 agencies (design, creative, media, digital performance and production). Achievements: create, design and execute the marketing campaigns for the.

Coordinate and support the E-Marketing activities with Digital Wholesale Partners.

Developed social media strategies for the 5 categories of Nike Mexico. Creation of content grills and calendars. Personnel management: 4 community manager and 2 agencies (design, and digital performance). Achievements: support on the launch of Nike.com in Mexico overpassing KPIs and forecast established during the first three months on a 30%.

Ran Social Media strategies and Digital Marketing campaigns on Football and Sportswear categories. Developed copies according to Global digital lineups.Achievements: increase + 40K followers in Twitter and +6.2M in Facebook for Sportswear. Increase +200K followers in Twitter and +3.8M in Facebook for Football.

Developed Social Media strategies in Twitter, Facebook and YouTube including broadcasting. Supervised Multimedia Reporters. Personnel management: 6 collaborators. Achievements: coverage of the South Africa 2010 World Cup for CNN, reaching and maintaining the average of 1M of monthly reproductions on the Medio Tiempo’s YouTube channel.

Coverage of diverse sports events, international and domestic, including the 2010 South Africa World Cup.