Pablo Marques Email & Phone Number

São Paulo, Brasil

Como Product Designer, meu papel consiste em conectar oportunidades do negócio com as necessidades dos nossos usuários, através de entregas estratégicas junto à manutenção e evolução da plataforma app do Banco Bmg. Lidero as ações de experiência do usuário através de uma visão data-driven, junto aos processos de design. Atuo no squad intitulado ‘Pagamentos’, concentrando a vertical de serviços no app: Pix, Boleto, Transferências, Open Finance e afins.Dentro do time de… Show more Como Product Designer, meu papel consiste em conectar oportunidades do negócio com as necessidades dos nossos usuários, através de entregas estratégicas junto à manutenção e evolução da plataforma app do Banco Bmg. Lidero as ações de experiência do usuário através de uma visão data-driven, junto aos processos de design. Atuo no squad intitulado ‘Pagamentos’, concentrando a vertical de serviços no app: Pix, Boleto, Transferências, Open Finance e afins.Dentro do time de desenvolvimento, gero demandas desde o momento do discovery até o refinamento técnico, organizando a priorização do backlog junto aos stakeholders, demandando tarefas ligadas à tecnologia e zelando pela qualidade, experiência e evolução da plataforma. Engajando e encabeçando pesquisas, testes, análises e propondo criações de features e soluções disruptivas através dos processos de design. No chapter de design participo de ações da Guilda de cultura, DesignOps e outras frentes internas do banco, garantindo uma melhor forma de trazer soluções junto à gestão. Além de fazer uma gestão técnica do time de product designer que estejam atuando nos projetos da plataforma. Show less

São Paulo, Brasil

Breve atuação no desenvolvimento e melhoria da experiência do Internet Banking do Banco Bmg.

Rio De Janeiro, Rj, Brasil

I worked as Product Designer, end-to-end, together with Product Manager and Software Engineer, in a team with Agile/Kanban organization, in the development of digital products such as video campaigns and insight generation at the marketing service. From understanding the needs and expectations of various business areas involved, through co-creation sessions with Lean inception, Design Sprint and Design Thinking tools. I immersed myself in the universe of contents, media and others users… Show more I worked as Product Designer, end-to-end, together with Product Manager and Software Engineer, in a team with Agile/Kanban organization, in the development of digital products such as video campaigns and insight generation at the marketing service. From understanding the needs and expectations of various business areas involved, through co-creation sessions with Lean inception, Design Sprint and Design Thinking tools. I immersed myself in the universe of contents, media and others users living as an operator and getting to know customers complaints and real needs. Produce personas, empathy maps and user journeys, as well as share this material with stakeholders and development team in co-creation dynamics to build hypotheses, ideal journeys, wireframes, and interactive prototypes that were later tested with a real users and iterated these processes. Show less

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

As an intern, I learned all the processes involved in UX Design, putting into practice the value-added services, integrated into the channel team, visualizing an entire engagement funnel to receive the largest number of users in the most diverse channels of disclosure.

Rio De Janeiro E Região, Brasil

As a intern, I was part of the media and products team. Where I was responsible for the graphic pieces displayed on the platforms and the creation of marketing emails in the product and other services releases.

Rio De Janeiro E Região, Brasil

Mentor of the discipline planning and graphic processes, for students of the first period of Design and Visual Communication course of the Federal University of Rio de Janeiro, addressing techniques such as: hierarchy of information, impressions, compositions, grids among others ...

Comunicação Visual Design, Ux Design

Pós-Graduação Lato Sensu - Mba, Project Management