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Pablo B. is listed as Head of Growth | Digital Marketing | Digital Business | Financial Services | Scrum Master at inter.mx, based in Mexico City, Mexico, Mexico. AeroLeads shows a matched LinkedIn profile for Pablo B..
Pablo B. previously worked as Head of Growth B2C at Inter.Mx and Sr. VP Marketing Strategy & Services at Citibanamex. Pablo B. holds Digital Business Executive Program Dibex from Isdi.
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Marketing senior director with a master's degree in Design Thinking and Innovation, a degree in Communication and executive programs in Senior Management, Digital Business, and Product Development. More than 23 years of professional experience in financial services, contributing to business objectives in insurance, consumer banking, and digital banking. Head of Growth B2C at inter.mx, executing growth, performance, and customer experience strategies, based on attribution, conversion, optimization, and profitability models that achieves brand positioning and business growth objectives.Expert in capitalizing on digital marketing strategies. Highly creative, detail-oriented and knowledgeable about financial industry and best practices. With a solid leadership track record in the creation, and management of high-performance teams, where has shown strategic and disruptive mindset, developing negotiation, and multilevel communication skills. Adaptable, resilient, and resourceful, bringing expertise in business development, planning, and execution by optimizing and adjusting strategies for maximum results, and boosting bottom-line profitability. Data-driven and highly responsive to boost results based on real-time data with excellent event coordination and management skills. Always looking forward to innovate and improve customer experience.
Listed skills include Marketing Management, Product Marketing, Mercadotecnia En Medios Sociales, Estrategia, and 22 others.
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Mexico City
Lead business strategy and deliver on key business growth targets, including customer acquisition, customer conversion, customer retention and customer lifetime value. Set an execute data driven performance strategies to convert prospects into customers. Drive all marketing activities across digital channels collaborating with external brand content, and.
Mexico City, Mexico
Build marketing investment plan and track marketing spend to achieve business objectives and assuring ROI across business units such as: debit and credit cards, personal loans, investments, insurance, mortgages, payroll, and small and medium enterprise. Deliver the best-in-class marketing environment, agencies scope of work and workload, with the correct.
Mexico City, Mexico
Lead sponsorship strategy to drive brand positioning and increase customer engagement. Responsible of sponsorship marketing investment plan and ROI. Execute sponsorship strategy providing guidance to marketing agencies in creative guidelines and 360 campaigns execution. Coordinate disruptive experiences implementation and fulfillment via commercial.
Mexico City, Mexico
Design and implementation of consumer lending marketing strategy, to drive brand leadership, and increase customer engagement. Drive brand positioning and 360 advertising campaigns execution. Responsible for marketing investment plan and ROI.
Mexico City, México
Plan, design and execute credit cards marketing strategy, to drive brand leadership and increase customer engagement. Coordinate consumer segmentation and audiences for commercial strategy. Ensure brand positioning and flawless advertising campaigns execution. Responsible for marketing investment plan and ROI.
Mexico City, Mexico
Manage customer relationship metrics to support customer segmentation for CRM strategies and lead the institutional loyalty program.
Mexico City, Mexico
Assist in planning and implementation for commercial strategies to improve long term profitability for eBanking business.
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Pablo B. works for inter.mx.
Pablo B. is listed as Head of Growth | Digital Marketing | Digital Business | Financial Services | Scrum Master at inter.mx.
Pablo B. is based in Mexico City, Mexico, Mexico while working with inter.mx.
Pablo B. has worked for Inter.Mx and Citibanamex.
You can use AeroLeads to view verified contact signals for Pablo B. at inter.mx, including work email, phone, and LinkedIn data when available.
Pablo B. holds Digital Business Executive Program Dibex from Isdi.
Pablo B. is listed with skills including Marketing Management, Product Marketing, Mercadotecnia En Medios Sociales, Estrategia, Estrategia Empresarial, Banca, Microsoft Powerpoint, and Comunicaciones De Marketing.
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