Marketing senior director with a master's degree in Design Thinking and Innovation, a degree in Communication and executive programs in Senior Management, Digital Business, and Product Development. More than 23 years of professional experience in financial services, contributing to business objectives in insurance, consumer banking, and digital banking. Head of Growth B2C at inter.mx, executing growth, performance, and customer experience strategies, based on attribution, conversion, optimization, and profitability models that achieves brand positioning and business growth objectives.Expert in capitalizing on digital marketing strategies. Highly creative, detail-oriented and knowledgeable about financial industry and best practices. With a solid leadership track record in the creation, and management of high-performance teams, where has shown strategic and disruptive mindset, developing negotiation, and multilevel communication skills. Adaptable, resilient, and resourceful, bringing expertise in business development, planning, and execution by optimizing and adjusting strategies for maximum results, and boosting bottom-line profitability. Data-driven and highly responsive to boost results based on real-time data with excellent event coordination and management skills. Always looking forward to innovate and improve customer experience.