Pablo B. Email & Phone Number

Mexico City

Lead business strategy and deliver on key business growth targets, including customer acquisition, customer conversion, customer retention and customer lifetime value. Set an execute data driven performance strategies to convert prospects into customers. Drive all marketing activities across digital channels collaborating with external brand content, and performance agencies to generate paid and organic qualified leads. Analyze, and optimize key metrics related to the return on marketing… Show more Lead business strategy and deliver on key business growth targets, including customer acquisition, customer conversion, customer retention and customer lifetime value. Set an execute data driven performance strategies to convert prospects into customers. Drive all marketing activities across digital channels collaborating with external brand content, and performance agencies to generate paid and organic qualified leads. Analyze, and optimize key metrics related to the return on marketing investment. Show less

Mexico City, Mexico

Build marketing investment plan and track marketing spend to achieve business objectives and assuring ROI across business units such as: debit and credit cards, personal loans, investments, insurance, mortgages, payroll, and small and medium enterprise. Deliver the best-in-class marketing environment, agencies scope of work and workload, with the correct protocols and controls. Lead consumer-centric integrated media campaigns, from inception to execution, including day to day management and… Show more Build marketing investment plan and track marketing spend to achieve business objectives and assuring ROI across business units such as: debit and credit cards, personal loans, investments, insurance, mortgages, payroll, and small and medium enterprise. Deliver the best-in-class marketing environment, agencies scope of work and workload, with the correct protocols and controls. Lead consumer-centric integrated media campaigns, from inception to execution, including day to day management and strategic oversight of multiple agencies. Maintained team progress against goals with continuous key results tracking. Show less

Mexico City, Mexico

Lead sponsorship strategy to drive brand positioning and increase customer engagement. Responsible of sponsorship marketing investment plan and ROI. Execute sponsorship strategy providing guidance to marketing agencies in creative guidelines and 360 campaigns execution. Coordinate disruptive experiences implementation and fulfillment via commercial partners related with sports, entertainment, and cultural sponsorships.

Mexico City, Mexico

Design and implementation of consumer lending marketing strategy, to drive brand leadership, and increase customer engagement. Drive brand positioning and 360 advertising campaigns execution. Responsible for marketing investment plan and ROI.

Mexico City, México

Plan, design and execute credit cards marketing strategy, to drive brand leadership and increase customer engagement. Coordinate consumer segmentation and audiences for commercial strategy. Ensure brand positioning and flawless advertising campaigns execution. Responsible for marketing investment plan and ROI.

Mexico City, Mexico

Manage customer relationship metrics to support customer segmentation for CRM strategies and lead the institutional loyalty program.

Mexico City, Mexico

Assist in planning and implementation for commercial strategies to improve long term profitability for eBanking business.

Digital Business Executive Program Dibex

Master’S In Strategic Design And Innovation

Executive Program Management

Executive Program, Management And Product Development

Bachelor’S, Communication