Amy Pace Email & Phone Number

Austin, TX, US

• Served as Lead Product Development Manager for Alien Labs' cyber threat intelligence service, known as Open Threat Exchange (OTX), as well as oversaw the product development of machine learning capabilities for AT&T's.
• Owned product development strategy, growth initiatives, and strategic partnerships for OTX—one of the world’s largest open threat intelligence communities—growing it from 80K registered users to over 200K worldwide.
• Led new product development for machine learning and behavioral analytics, overseeing cross-team collaboration and project planning with ML engineers, DevOps, Data Science, and UX teams.
• Built product roadmaps and participated in Scrum ceremonies, working closely with Scrum Master to create Epics and User stories, identify dependencies, prioritize backlog, and clear blockers.
• Collaborated and aligned with stakeholders across business and technology teams to define, measure, and track quarterly and annual OKRs.

• Responsible for product marketing and sales enablement activities for AlienVault's Unified Security Management (USM) platform.
• Spearheaded the implementation of new sales tools and product training for the entire sales organization, including direct sales enablement, as well as field enablement for channel partners.
• Led competitive intelligence efforts, including competitive landscape mapping and positioning against key competitors, leading to increased win rates in head-to-head deals.
• Conducted ongoing market research and customer feedback sessions to identify product gaps and areas of improvement to help product development team prioritize feature requests and roadmap.
• Overhauled interactive demo environment and instituted better usage tracking and analytics, resulting in more qualified sales leads, as well as providing valuable insight into how users engaged with product features.

• As Director of Product Marketing, was responsible for the go-to-market strategy and product marketing activities for NSS Labs’ security validation platform, known as CAWS.
• Led product marketing team for the Cyber Advanced Warning System (CAWS), a continuous security validation platform aimed at Global 2000 enterprises.
• Worked side-by-side with Sales leadership, Product Management, and Engineering teams to ensure product development and roadmap remained aligned with existing and emerging customer requirements.
• Developed product positioning for different target audiences and oversaw messaging across all marketing channels, including website, blogs, social media, and email marketing.
• Owned sales enablement initiatives, including solution playbook, product training, sales content, and competitive intelligence.

Des Moines, Iowa, US

• Served in dual role as Solutions Architect and Product Development Lead, responsible for architecting multi-layered security solutions and driving product development and strategy.
• Led cross-departmental Product Steering Committee to drive product strategy and align organizational goals across teams, including Engineering, Operations, Sales, Marketing, and Finance.
• Oversaw product development, including creating roadmap, defining requirements, organizing engineering resources, setting project timelines, tracking progress, and coordinating go-to-market and launch activities.
• Focused on high security and compliant environments for small, midsize, and enterprise organizations in highly regulated industries, including healthcare, financial services, and government.
• Designed defense-in-depth solutions, incorporating multiple security technologies, including next-gen firewalls, intrusion detection and prevention systems, web application firewalls, endpoint security, identity.

Austin, Texas, US

• As Product Marketing Manager, was responsible for for driving the go-to-market strategy for multiple products in the Security and Network Configuration Management portfolios.
• Led go-to-market plans and product launches for new and existing SolarWinds products, coordinating activities across marketing, sales, and product teams to ensure alignment and readiness.
• Created value proposition and messaging for different buyer personas and verticals to more effectively position products and drive demand, resulting in a ~20% increase in weekly trial software downloads.
• Collaborated with PMs from other product lines to develop cross-sell strategies for synergistic products, including the creation of new product bundles.
• Conducted regular win/loss and competitive analysis to inform and continually improve products and GTM strategies.

• As Sales Enablement Manager, was responsible for ensuring sales teams were equipped with the knowledge and skills to effectively sell Hosting.com’s portfolio of managed services.
• Established an end-to-end sales enablement program, including an onboarding boot camp to reduce new-hire ramp time by 50% and a formalized framework for ongoing training of sales teams.
• Developed and delivered solution-based product training to help sales reps better articulate value proposition during customer conversations.
• Created and maintained playbook and accompanying sales support material to enable sales teams to be more proficient during the sales cycle and increase close/won deals in less time.
• Worked hand-in-hand with Sales, Marketing, and Product Management to ensure product positioning, messaging, and training remained consistent and aligned with business objectives.

San Antonio, Texas, US

• As an Enterprise Sales Engineer, provided pre-sales technical consultation to architect enterprise IT solutions for a diverse array of organizations around the world.
• Provided pre-sales consultation, including needs analysis and growth planning, in order to effectively architect custom solutions to meet the business objectives of enterprise customers across a broad range of.
• Developed strategic solutions to address evolving business needs and challenges, including cloud integration, security and compliance, disaster recovery and business continuity, and high-end data storage needs.
• Worked closely in an ongoing manner with members from all departments, including Sales, Product, Marketing, Finance, Support, and Operations in order to facilitate and improve the overall sales process.
• Served as SME on various projects and new product offerings, as well as assisted with training and technical documentation for on-boarding new SE’s and sales representatives.