Leading a cross functional, multi-national team responsible for the business operations of Region Americas commercial operations in the areas of learning and development, data analytics, employee and customer experience, business systems and digital customer engagement. Responsible for the definition, implementation and management of these functions to ensure effective and efficient delivery across the entire Americas region. Specifically responsible for:· The transformation, organization and modeling of data to draw conclusions and drive optimal decision making such as sales effectiveness, pricing, service representative efficiencies, territory planning, and incentive compensation strategies.· The creation of the knowledge transfer strategy and tactics that encompass key performance metrics, management responsibilities and alignment with brand/product objectives to ensure the field achievement of revenue, profit and customer satisfaction.· The maximization of our internal business software system architecture and connectivity to drive the most efficient and innovative processes and approaches to best serve the needs of our diverse customer and geography base.· The development of platforms that deepen our digital engagement with our customers such as eCommerce, customer portals and website development to drive customer success and retention.· Oversee regional projects pertaining to the operations of the commercial business, i.e. commercial audits, software platform changes, change management, etc.

Leading a multi-functional department focused on providing our commercial teams with the skills, knowledge, data and tools they need to help our customers achieve their desired outcomes and realize optimal value from our solutions. Our focus is on data analytics, training, internal business systems and customer digital strategy.

Create the field activation and training strategy for our commercial service, clinical and sales teams. Responsible for leading a team of trainers and business managers charged to align with our product portfolio objectives to activate the field achievement of revenue, profit, customer satisfaction, and employee engagement goals. This involves leading the identification and development of training programs, efficiency tools, and selling methods to enable a more efficient and effective customer interaction environment. Liaison with the various operational platform functions (sales operations, O&I, commercial data management, etc.) that support our commercial teams to ensure maximum return for our financial allocations and smooth execution of their services and solutions.Key accomplishments:• Developed innovative selling model for Radiology business resulting in improved forecast accuracy. Engineered a shift from intrinsic to extrinsic value selling philosophy contributing to increased YOY sales growth• Developed strategic training objectives for the U.S. Radiology Division supporting brand plans, sales strategies, and business unit goals, contributing to a 3.5% revenue increase translating to a remarkable 3 times market growth• Played an integral role in the successful integration of Medrad, (subsidiary of Bayer) into new business unit• Instituted a new customized coaching database for field based managers to improve coaching interactions with sales personnel resulting in a decrease of turnover• Established first ever training department for device business, successfully securing a $1.2 million dollar budget• Initiated and managed sales effectiveness/operational improvement projects contributing to $600M in revenue, i.e. business intelligence platform, training needs assessments and territory realignment projects enabling the achievement of profit/revenue targets, securing training resources and developing a new go to market model

Implemented and supported Commercial Operations/Diagnostic Imaging’s operational business activities. Prepared quarterly business commentary to update the Bayer Healthcare Pharmaceutical executive committee on business unit performance. Analyzed spending trends and prepared monthly purchase orders, resulting in achievement of annual budget targets. Drove agenda and led monthly operations committee meetings; chaired business unit leadership teams.Selected Achievements:• Coordinated portfolio related projects that spanned across several strategic brands in the business unit, e.g. Neurology unit promotion of MRI Contrast resulting in increased awareness amongst Neurologists, training assessment project, yielding a managed markets training curriculum , etc• Drove the development and creation of the Diagnostic Imaging annual brand planning process; awarded the 2011 brand plan “Innovation award”• Liaised with senior executives to coordinate the design and development of regional strategies, plans and tactics

Managed team of marketing professionals focusing on the implementation of multiple brand plan strategies. Responsible for $6MUSD marketing budget, executing the tactical portion of multiple brand plans. Worked closely with sales management and sales training to both align sales and marketing goals and ensure the success of ‘Plan of Action’ meetings and cycles.Selected Achievements:• Responsible for successful implementation of a new structured marketing philosophy throughout the customer marketing department, establishing a consistent brand strategy• Led the development of customer facing tools and programs to help achieve the business unit’s goals and objectives, including the re-branding of flagship product• Chaired the Imaging Leadership Team, successfully driving the implementation of senior management’s decisions, resulting in meeting our revenue targets• Member of the Imaging Management Team as the operational manager

Managed the largest US market share region. Oversaw the greater New York area diagnostic imaging sales district for contrast media products, responsible for $20 million in annual revenue. Created an environment of high expectations and supported development to exceed desired profit and revenue targets. Selected Achievements:• Team consistently ranked #1 in sales calls and key business measurements (market share, quota attainment, etc)• Eastern area sales consultant of the year selected from Northeast district 3 out of 5 years (1 out of 6), two of which were awarded national sales consultant of the year (1 out of 12 districts)• Designed and implemented customer training programs later adopted by company and produced for national distribution (Inside Imaging video training series)• Introduced strategic business planning template implemented nationally resulting in more accurate opportunity forecasting

Responsible for designing and implementing multiple projects including product learning systems, training workshops and educational booklets. Designed and delivered national training curriculum for nuclear medicine and oncology product lines. Executed sales and marketing plans through the development of workshops and sales training updates. Built relationships with nationally recognized experts including radiologists, oncologists and nuclear medicine physicians to confirm strategies and tactics used in training and marketing programs.Selected Achievements:• Successfully developed and implemented launch materials for new radiopharmaceutical division• Developed and executed advanced weeklong product selling training programs for new and experienced sales teams on a national basis, incorporating Covey methods and the consultative sales process• Conducted customized training seminars based on effective communication, marketing and industry knowledge for external customers• Created and implemented new training strategies and approaches including Participant Centered Training, facilitating the adoption of these approaches department wide