Digital Specialist
Current● Manage and optimize Email and SMS marketing campaigns using Mailchimp, including creating compelling emails, scheduling campaigns, automating journeys, and managing audience segmentation to drive engagement and conversion.● Collaborate with key stakeholders to ensure alignment on digital strategies and integrate feedback into campaign execution and website updates.● Utilize Marketing360 for content editing to maintain brand consistency and enhance the overall digital presence across… Show more ● Manage and optimize Email and SMS marketing campaigns using Mailchimp, including creating compelling emails, scheduling campaigns, automating journeys, and managing audience segmentation to drive engagement and conversion.● Collaborate with key stakeholders to ensure alignment on digital strategies and integrate feedback into campaign execution and website updates.● Utilize Marketing360 for content editing to maintain brand consistency and enhance the overall digital presence across all platforms.● Monitor website and user engagement metrics using Google Analytics and Hotjar, analyzing data to identify areas for improvement and optimize the user experience.Conduct quality control for all digital assets, ensuring accuracy, consistency, and a seamless experience across all digital channels. Show less