Pacheco Junior Email & Phone Number

Vitoria, Es, Br

Rio De Janeiro, Brazil

Responsible for structuring the marketing department at Nola, a SaaS platform specialized in business management for the food service sector, aiming to reduce the failure rate of small restaurants and franchises.Strategy- Structuring strategic marketing documentation to ensure alignment with Sales and Customer Success (CS) teams.- Developing data-driven content strategies, addressing customer pain points and emotional triggers.- Planning and executing campaigns with influencers aligned with the brand's identity.Content Creation- Developing the institutional website, including implementing and managing the Nola Blog with articles focused on acquisition, retention, and SEO strategies to increase organic traffic.- Producing and managing organic content across multiple platforms, aligned with best practices in digital marketing.- Planning and collaborating on paid media campaigns with a third-party agency.- Optimizing lead capture points for increased conversion in organic channels and better lead qualification.- Continuously optimizing traffic strategies (organic and paid).Automation- Managing RD Station as the Marketing CRM, integrating it with Hubspot as the Sales CRM, ensuring seamless coordination between marketing and sales.- Implementing a chatbot on the website to improve lead qualification and optimize the efforts of the sales team.- Organizing and structuring the inbound lead tracking hierarchy, enabling data-driven analysis and actions.Results- Increased monthly lead generation by 84% and reduced Cost per Lead (CPL) by nearly 22%.- Achieved a 42% increase in MQLs, with a qualification rate of 76% of total leads.- Inbound organic leads represented 13% of MQLs in the first month of strategic efforts, highlighting the impact of SEO and content.- Results achieved with only an 11% increase in advertising investment, showcasing optimized budget allocation.

Vitória Area, Brazil

Creative leader responsible for overseeing and executing integrated communication projects, focusing on innovative solutions and measurable results for diverse clients, with specialization in the ornamental stone sector.Main Responsibilities:• Creative Direction and Design: Development of visual identities, advertising campaigns and communication materials for multiple platforms (print, digital and OOH).• Digital Strategy: Planning and implementing digital marketing campaigns, including SEO, Google Ads, email marketing and social media management.• Web Development: Creation of responsive websites using HTML5, CSS3 and WordPress, with a focus on UX/UI and search engine optimization.• Analytics and Performance: Implementation and analysis of metrics using Google Analytics, Tag Manager and Search Console for continuous campaign optimization.• Project Management: Leadership of creative team, coordination with suppliers and management of client expectations.• Strategic Consulting: Conducting briefing meetings, developing proposals and presenting integrated communication strategies.

• Creation of QueerFeed, a news and articles portal aimed at the LGBTQIA+ community, with national reach, including coverage of the São Paulo LGBT Parade in 2019.• Average reach of 3,500 monthly users.

Macaé, Rj

- Preparation and teaching in-company English classes for Brazilian students and Portuguese classes for foreign students, achieving attendencies over 90%.- Responsible for the materials organization inside the oil rigs.- Experience with leveling and inrollment of new students.- Daily reports to coordination in land.

Vitória Area, Brazil

- Experience in layouting, composing, finalizing files for graphic production, image processing, as well as developing logos, ads, folders, advertising campaigns, websites, newsletters, billboards, digital and printed pieces, and more...- Creation and tracking of social media content for the agency as well as their clientes.- Attendance of meetings with clients and suppliers in order to set brief the clients' demands, as well as requesting budgets and following graphic production.

Vitória E Região, Brasil

- Preparation and teaching extracurricular English classes for children between 4 and 10.- Responsible for organization of school materials.

Vitória Area, Brazil

- Preparation and teaching English classes for Brazilian students, with class up to 8 students.- Following the students efficiency.

Vila Velha Area, Brazil

- Alteration and editing of advertising pieces according to the clients needs.

Serra Area, Brazil

- Experience on administrative routines, such as receiving, registering and filing of litigations.- Customer service and charging clients' debts.