Aligned to Enterprise Solutions Group and Agency segments across all verticals in North America. Specializing in global Clean Room (Habu - LiveRamp) integration for measurement and activations solutions.

- Head of Performance(analytics) as it applies throughout all stages of a campaign or product- Product owner for proprietary client-facing analytics tools- Department management of budgeting, scoping/resourcing, capabilities, integration, and expansion- Oversee analytics thought-leadership planning and activation across east and west coast- Research and develop strategies to improve analytics for clients and agency partners- Collaborate with senior leadership to influence data capabilities and competencies- Drive departmental culture and promote data-driven decisions, consumer-driven analytics, marketing, and investment planning across the business- Manage multiple resources and projects concurrently to ensure successful completion of projects

- Span across all accounts to push forward data-driven ideation and evolution- Infuse data capabilities into the greater project flow to build on value chain- Expand data capabilities to address client needs of today and future-proofing analytics tech- Lead multiple teams in the analyses of omni-channel data sources, brand studies, and centralization- Lead business case development and long-term measurement agendas

My Verizon App, My Verizon Online (.com), Palms, US Soccer*Lead clients through full program delivery and scalability opportunities*Trusted advisor with senior clients*Possess passion for clients and their business*Manage team to successfully deliver valuable work*Consistently manage internal and client expectations*Comfortable leading work across all phases*Challenge status quo within team, across AKQA and with clients*Analytical recommendations drive significant client impact and value *Use clear, concise writing skills to effectively communicate a compelling story *Drive cross-discipline collaboration and value *Leads team meetings and workshares*Set up, monitors, and leads performance plans for direct reports*Proficient at handling sensitive topics with direct reports with support from leadership *Helps author intellectual capital

Clients: NikeConnect, NikexNBA, Palms*Seen as a trusted partner with analytics client lead *Proactively identify new workstreams and ways to add value to client business and AKQA engagement *Demonstrated ability to “read” situations and react accordingly*Proficiency in understanding clients' business (commercial strategy, strains, competitors)*Program planning: leads deliverables, activities, timing and resource requirements conversations with client team partners; validates assumptions with senior Analytics leadership *Independently leads workstream and/or program*Take accountability for all deliverables*Innovate on existing processes to increase quality and throughput of work*Strives for breakthrough thinking and applied analytics through strategic framing of work*Expertise in multiple offerings and demonstrated strategic intuition*Apply enterprise analytics-thinking and skills every client engagement *Pushes thinking of the overall team through monthly work shares and thought leadership*Active career management of 1-3 team members *Ability to document and share out client agnostic learnings to educate wider team *Comfortable managing basic HR-related topics with direct reports

Client: Verizon, My Verizon App*Seen as a trusted partner with analytics client lead *Proactively identify new workstreams and ways to add value to client business and AKQA engagement *Demonstrated ability to “read” situations and react accordingly*Proficiency in understanding clients' business (commercial strategy, strains, competitors)*Program planning: leads deliverables, activities, timing and resource requirements conversations with client team partners; validates assumptions with senior Analytics leadership *Independently leads workstream and/or program*Take accountability for all deliverables*Innovate on existing processes to increase quality and throughput of work*Strives for breakthrough thinking and applied analytics through strategic framing of work*Expertise in multiple offerings and demonstrated strategic intuition

Client: Verizon Retail: Digital Interactive.*Drive client intuition (e.g., unarticulated needs)*Actively identify and address learnings and optimization strategy*Lead direct client conversations and presentations *Take ownership of deliverables, process, timing, all aspects of execution*Ability to execute diverse assignments*Effectively manage up and across disciplines*Write cohesive, client ready documents*Clear, concise, logically structured verbal and written deliverables*Proactively identify and resolves work stream issues

Freelance consultant specializing in paid media, social/site/UX/App analytics, and web development. Google Adwords/Analytics and Bing Ads Certified. Adobe Site Catalyst CertifiedClients: Bulletproof Coffee, SrchPnt, Rukus, Optify , Eagle Eye Inspection Services, Lauth Investigations International Inc, LDI 3D Laser Scanning, Viper Tech Mobile Pressure Wash

Drive thought leadership to provide clients optimization opportunities through predictive and prescriptive analytic solutions. Partner with Account and Project Management teams to establish analytics strategies, ensure data quality, and leverage learnings Lead implementations that involve manual/custom tagging and QAInvestigate and resolve reported issues related to analytics, working with support, QA, and dev teamsCompile data from multiple sources to create integrated views to drive informed decision makingClients: J.P. Morgan Chase, Chase: Ultimate Rewards, Chase: Sapphire, Chase:Ink, Chase: Freedom

Design, construct, and provided analysis of marketing campaigns and website traffic for key clients including monthly and quarterly updates, and ad-hoc requests. Implementation of strategic & methodical statistical analyses & data visualizations. Lead social analytics swim lane to develop case studies and POVs on new platforms, changes in landscape, and best practices for internal agency use and client distribution. Clients: Samsung Telecom, Samsung Galaxy11, L'Oréal Paris USA.Award 1: CLIO Sports: Bronze, Product/Service, Samsung Galaxy11Award 2: CLIO Sports: Bronze, Digital/Social, Samsung Galaxy11

Act as a supporting role to Senior Analyst and Associate Director on a day to day basis. Ensure optimal Q/A testing on implementation of tracking code/snippets. Deliver recommendations focused on improving client campaigns based on data driven insights. Design easy to digest excel dashboards. Write concise PowerPoint Presentations for clients summarizing data insights, outcomes and implications in a straight-forward and enlightening way.Clients: L'Oreal Paris, Samsung, Tough MudderAwards: 2014 Cyber Lions shortlist for "Innovative Use of Social or Community", L'Oréal Paris USA

SEM, Social Media, and Web AnalyticsMonitor and adjust SEM campaigns for maximum effectiveness. Produce weekly reports reflecting on strengths and potential elements for enhancement. Develop forecasts for campaigns based on market strategies and budgets. Assist in keyword research, grouping, and analysis to optimize organic search campaigns. Analyze web traffic to identify key performance indicators in content, structure, SEO, SEM, and Social Media. Utilize web traffic data to measure progress on individual campaign and client goals. Provide recommendations to convert weaknesses in to catalysts for high growth and success. - Assisting Media Managers with strategy development and implementation- Produce industry research and competitive landscape information for SEM strategy development. Optimize and report on key findings and opportunities for enhancement.- Reporting and analysis of site performance via paid search, organic, and social channels. Convert raw data into usable intelligence for improvement across site and campaigns. - Trafficking of display advertising campaignsClients: Novartis, Astellas, Phelps Memorial Hospital

Social Media Marketing and Digital Public Relations. Responsible for:Artist-EPK Distribution-Email Campaigns and Social Strategy-Artist Content Management-Facebook Advertising -Obtaining Artist ReviewsLabel:-Email Campaigns-Acquiring Artists-Web Analytics

Increasing brand awareness and SEO through various social media platforms and blogging. Creating and managing digital content for use in our social media campaigns. Research and implementation of viral strategies. Tracking campaign progress via Google Analytics ,Webmaster Tools, and Yahoo Site Search.

Organizing media kits & direct marketing.

Blog content manager, lead generation, lighting, audio systems, and assistant photographer.

Booking, list building, EPK distribution, email blasts, and social media. Worked with major recording artist, Interpol.