Lead strategic roadmap and product life cycle for patient monitoring solutions, medical device integration, clinical and operational surveillance, data visualization & analytics, and AI-powered clinical decision support tools, as well as manage the Hospital Automation Portfolio.·        Identify gaps in portfolio based on direct customer input, VOC activities, market trends and category innovation, and outline strategic solution roadmap, aiming at growing the business by 2-fold within 3 years.·        Define differentiated value propositions based on clinical and operational benefits provided by the Hospital Automation solutions.·        Drive business model innovation establishing an XaaS model for Hospital Automation solutions, ensuring long-term recurrent revenue while meeting current trends in customer preferences.·        Lead SaaS portfolio life cycle including strategic partnerships as well as inorganic growth opportunities.·        Develop and execute new product launch plans, including pricing, target markets and sales enablement materials.

Lead global connectivity, interoperability, data & analytics, clinical decision support, and services strategy, innovation and solution portfolio for the Hospital Ventilation category, part of the Sleep & Respiratory Care business at Philips.• Develop value propositions (VPC) for interoperability, and clinical and operational informatics, driving the roadmap for innovation and future solutions.• Establish and manage interoperability strategic partnerships with HIT 3rd parties.• Design and develop voice of the customer (VOC) studies and related activities to validate customer needs and pain-points, value offering, and business models’ assumptions made for VPC.• Drive and own business cases that support Connected Care strategic imperatives to grow value to our customers and revenue to Philips.• Lead Hospital Ventilation clinical informatics platform creation and claims roadmap in partnership with S&RC product management, as well as partnering and liaising with Clinical Data Services and Hospital Patient Monitoring businesses at Philips Connected Care.• Support HV and S&RC global product managers to identify connectivity & clinical decision support customer pain points and unmet user needs• Grow Hospital Ventilation services revenue by improving current offering and expanding professional services offering• Design and develop Ventilation as a Service business model• Develop go-to-market strategy and business models for solution bundles with HPM and CDS, as well as appropriate market activation assets to ensure customer adoption and growth.

Lead global clinical strategy and clinical upstream marketing efforts for the Hospital Respiratory Care solution portfolio of my responsibility.• Provide clinical leadership for value proposition development based on customer insights, including health economics for lead markets. Represent clinical end users, translating in-depth market and voice of the customer (VOC), as well as competitive analyses into winning concepts• Lead portfolio clinical claims roadmap. Provide input to medical/clinical affairs for clinical research design and assist in identifying suitable centers of clinical research (CRO).• Provide clinical leadership to solution lifecycle management and market readiness as part of Philips’ product lifecycle process. • Develop go-to-market clinical strategy and appropriate clinical marketing assets to ensure successful market launch of solutions and NPIs.• Analyze the market, competition, and trends on enterprise level across segment technologies to ensure the portfolio is leading the market’s needs and expectations.

• Lead clinical innovation and new product development, focused on Anesthesia practice, providing subject matter expertise and clinical input that drive business decisions, and acting as liaison between the business and anesthesia Thought Leaders worldwide.• Build and oversee evidence generation, publication and dissemination strategy that supports marketing claims and clinical value.• Ensure clinical trials’ rigor and excellence, as well and regulatory compliance in accord with local/regional directives.• Engage and influence Key Opinion Leaders making meaningful impact in clinical practice and patient outcomes improvement, and ultimately, driving product adoption.

Creating shared value for our customers by delivering innovative, effective solutions that enhance patient safety and user satisfaction.As a clinical manager my role is to provide clinical subject matter expertise, develop thought leadership and lay out long term clinical strategies that will drive solutions innovation· Recruit thought leaders for advisory boards that support multiple areas of nursing care and nursing competencies. Work with them to help accomplish goals that align with our business and the own group's goals such as education activities, publications, policy making, etc.• Author and submission of white papers, abstracts, posters, and podium presentations to professional organizations and medical publications to spark thought leadership in healthcare.• Outline clinical strategy based on clinical evidence, health and economic outcomes, and technology available that lead to innovative solutions.• Liaison between Key Opinion Leaders and Product Marketing, fostering relationships resulting in solid business partnerships.• Support R&D efforts in developing new products and sustaining existing products as healthcare subject matter expert.• Support Product Marketing team collecting Voice of the Customer and outlining User Needs to be implemented in on-market products or products under development.• Lead communication and relationships with clinical peers of business partners and third-party companies.

Clinical Subject Matter Expert supporting Upstream Marketing and R&D efforts in product development, mainly serving OUS infusion devices.• Definition of clinical workflows and Use Cases that meet customers’ needs, driving the product design and development.• Design and support usability and simulated use validation testing to assess the ability of a product to meet user needs and achieve clinical acceptability and performance in relation to comparative products.• Lead hazard analyses and risk assessments related to the use of the products. Propose potential control measures to mitigate hazards. Deep knowledge of ISO 14971 and 14985.

Downstream marketing activities, customer oriented, managing the entire infusion devices portfolio in Spain and Portugal.• Lead Market research and strategy in a non-capital equipment business model (comodato, lease, etc.)• Competitive research and analysis. Establish marketing strategy to protect our accounts and to win competitive accounts.• Build marketing plans to grow strategic areas of the business such as Dose Error Reduction Software (DERS), Anesthesia infusion devices (TIVA and TCI), and connectivity platforms.• Provide continuous training of the sales team, and support strategic accounts.• Development of thought leadership in the Iberia region.• Implement and manage LCR (Limited Commercial Release) as go-to-market procedure.• Liaison between the company’s affiliate in Spain and the International Marketing organization.

Downstream marketing activities, focused on Connectivity and Interoperability across all the BUs (Infusion, Ventilation & Dispensing).• Design, development & implementation of connectivity solutions in customers. Mainly focused in Alaris Gateway Workstation networks. Responsible of the first wireless AGW network implemented in Spain ever• Market research. Establish marketing strategy to win competitive accounts.• Train and support local sales force.• Identify, engage and develop relationship with infusion and ventilation market Key Opinion Leaders• Establish and develop relationships with 3rd party partners and EMR/PDMS vendors (Drager, GE, iMDSoft, Philips, CapsuleTech, etc)

Specialist in Anesthesiology1st tier responder on Al Qaeda's terrorist attack in Madrid, on March 11th,2004.OR: serving multiple surgical specialties such Cardio-thoracic, Vascular, Urology, Trauma & Orthopedics, Neuro, Maxillofacial, Hemodynamics, etc. providing high profiled care to patients, as well as circulating and scrub-in duties. Highly developed skills in critical techniques such tracheal intubation, PICC and peripheral vascular accesses and arterial lines.PACU & Post Op Adult ICU: performing intensive care and techniques to critical surgical patients. Team leader in CPR. Great expertise with septic patients and multi-organic failure.Advanced life support expert. Highly skilled in mechanically ventilated and hemodynamically compromised patients.Advanced knowledge of the peri-op area and anesthesia service workflows, from the moment the patient arrives to the OR to discharge to step down units or med-surge.