James Davidson Email & Phone Number

Ann Arbor, MI, US

Vonore, TN, US

Responsible for Genera's sales and marketing commercial strategy and execution. Scaling Genera's commercial capabilities to create value for customers, helping navigate the transition to sustainable pulp and molded fiber solutions.

Toronto, Ontario, CA

Zurich, CH

• Leads vision, strategy, and execution for all facets of Commercial Excellence in Latin America, including the integration of the Bemis and Amcor acquisitions to position the company as the largest packaging company in.
• Outstanding results, securing 4.4% in organic growth by leading a Top Line Task Force that secured new business while lowering business losses by 50% over the prior year.
• In the first year, captured over $60M in new business and improved profit by nearly $12M.
• Overall, contributed to 7% of overall EBIT in Latin America by resolving challenges associated with raw material impacts in 2021.
• During the COVID-19 pandemic, led the rapid implementation of pricing campaigns to mitigate market changes and currency impacts.
• Designed and led the deployment of commercial systems to provide insight into sales, profit, and customer relationships.

Zurich, CH

• Orchestrated and executed the Commercial Excellence and Marketing programs for the Food and Consumer segments in the Americas. Effectively managed the North American National Sales Team, including the North American.
• Key results included $80M in new business revenue in 2019 as well as $17.2M in annual profit improvement.
• Debuted the Fresh Start program to reinvigorate the company’s competitive position in fresh produce. Introduced a marketing strategy, new sales efforts, and executive-level governance. Revitalized the North American.
• Innovated marketing strategies and campaigns to bolster the visibility of the company in the Food and Consumer segments and with global key accounts.
• Led market research to identify segments for accelerated growth at the country level.
• Introduced value-add applications with lidding and reclose in the Fresh segment, as well as the Genesis recyclable sustainable packaging platform.

Zurich, CH

• Rebuilt the North American Sales & Marketing organization dedicated to driving growth in the Food and Consumer segments in the Americas. Innovated segment marketing leadership programs, securing quick wins and.
• Credited with growing the new business pipeline in regional Food and Consumer packaging by over $40M in the first year.

Edmonton, Alberta, CA

Exercised accountability for annual turnover of $65M for this leading manufacturing corporation. Served as a member of the executive team, overseeing sales, marketing, customer service, product development, outsourced and international supply chain, and all IT and technical service functions. Successfully addressed and resolved issues compromising.

Richmond, British Columbia, CA

• Orchestrated market entry and creation of packaging divisions. Maintained P&L accountability for the packaging business of this manufacturing, distribution and installations company, over $25M in revenue. Exercised.
• Secured 13% growth in the packaging business. Introduced a new business model in Asia that produced over $3M in revenue and increased gross profit by more than 40% by outsourcing business segments.
• Developed the Medical Packaging segment from infancy to over $5M in a year.

Managing Director, Centric Source Inc., Vancouver, CanadaDirector of Business Development, Flexstar Packaging (Transcontinental), Vancouver, CanadaTechnical Manager, Sonoco Flexible Packaging, Toronto and Vancouver, CanadaProduction Manager, Sonoco Flexible Packaging, Toronto and Vancouver, CanadaProcess Engineer, Sonoco Flexible Packaging, Ontario, Canada

Bachelor Of Science (B.Sc.), Packaging Science

Senior Leadership Development Program, Organizational Leadership

Leadership Development

Negotiations Trainer Certification