Entrepreneurial spirited SaaS product marketing executive focused on enabling high-growth organizations to scale, with proven results in leading strategic marketing initiatives, defining and executing go-to-market, creating compelling positioning/messaging, establishing effective partner activities and delivering impactful sales enablement. Over the course of my career I have taken multiple products to market dominant positions, out-flanking competitors and enabling sales to achieve greater velocity and engagement success.Skills:* Positioning & messaging emphasizing well-articulated differentiated value* Persona-centric approach, providing impactful stories/use-cases to sales and the market* Sales enablement aligned to drive more effective pipeline qualification and conversion* BD / Alliances minded for building joint GTM and increasing brand awareness* Scalable from scrappy roll-up the sleeves hands-on execution to strategic planning* Highly collaborative, builder mentality to keep the business growing at a healthy pace* Evangelist and spokesperson, regularly engage analyst, press and CxOs level audiencesFunctional Areas: * Product Marketing* Solutions Marketing* Strategic Alliances Marketing* Business Development* Sales Enablement* Analyst Relations* Evangelism* Thought Leadership Development* Corporate Marketing
Listed skills include Enterprise Software, Product Marketing, Saas, Go To Market Strategy, and 42 others.