Paco Villalpando Email and Phone Number

I am the Co-Founder and CEO of Panorama, a boutique product consultancy based in Mexico City. With a passion for building impactful products, our mission at Panorama is to empower businesses to succeed by delivering innovative and comprehensive solutions tailored to their unique needs.Key Highlights:- Leading the planning, design and launch of more than 100 digital products, including online stores, digital magazines, web apps, websites and landing pages for clients in diverse… Show more I am the Co-Founder and CEO of Panorama, a boutique product consultancy based in Mexico City. With a passion for building impactful products, our mission at Panorama is to empower businesses to succeed by delivering innovative and comprehensive solutions tailored to their unique needs.Key Highlights:- Leading the planning, design and launch of more than 100 digital products, including online stores, digital magazines, web apps, websites and landing pages for clients in diverse industries such as NGOs, consultancy, fashion and retail, fintechs, CPGs, and many more.- Led the successful conceptualisation and development of numerous product strategies, collaborating closely with clients to understand their objectives, target audiences, and market dynamics.- Implementation of cutting-edge digital products, optimising user experiences and creating solutions that elevate our clients' brands in the market.- Working on creating a collaborative and customer-centric approach, fostering strong client relationships based on trust, open communication, and a deep understanding of their industries.- Nurtured a culture of innovation and continuous learning within our team, empowering them to stay at the forefront of industry trends and emerging technologies. Show less

Head of Data Center at Media House. Data Center is an area made up of the Planning and Insights, Data Intelligence y Corporate Listening teams, focused on transforming the data originated from all of the communication efforts in strategic recommendations both for business and communication for all brands of The Coca-Cola Company portfolio.

- Ensure creative excellence for The Coca-Cola Company brands in social media in Mexico.- Coordinate the social media strategy for all of The Coca-Cola Company brands.- Be the main point of contact with the IMC and Marketing teams in The Coca-Cola Company.- Implement processes in the Publishing team in CIC México.- Performance management.

I supervised the digital marketing strategy planning and implementation for 7 brands of the portfolio. Led the planning, designing, launch and day to day operation of two content platforms: The Bar México, focused on the creation of editorial content as recipes, nightlife and lifestyle recommendations to help brand awareness and drive sales; and Hablemos de México, designed to position Don Julio as a lifestyle brand in Mexico's cultural and gastronomical scene. I was also a member of the Agency… Show more I supervised the digital marketing strategy planning and implementation for 7 brands of the portfolio. Led the planning, designing, launch and day to day operation of two content platforms: The Bar México, focused on the creation of editorial content as recipes, nightlife and lifestyle recommendations to help brand awareness and drive sales; and Hablemos de México, designed to position Don Julio as a lifestyle brand in Mexico's cultural and gastronomical scene. I was also a member of the Agency Leadership Team, in charge of process standardisation and business strategy. Show less

- Development and implementation of integral digital marketing strategies for the different online channels of J&B, Captain Morgan, Buchanan’s and Don Julio.

As a consultant and advisor, I have overseen the rebranding and redefinition of the overall strategy, pivoting from day to day jewellery to high end sustainable bespoke production of pieces. I also lead the planning, design/development, launch and operation of the e-commerce platform.

- Leading the design, development and launch of a market mapping tool that allowed internal Trade teams have real-time visibility of market trends, imports and exports for Mexico and Central America; becoming an important part of strategy planning for each route and service. - In charge of company communications both online and offline in Mexico, Guatemala, Honduras, El Salvador and Nicaragua.- Working hand in hand with the Trade and Sales teams to analyse the market, find new… Show more - Leading the design, development and launch of a market mapping tool that allowed internal Trade teams have real-time visibility of market trends, imports and exports for Mexico and Central America; becoming an important part of strategy planning for each route and service. - In charge of company communications both online and offline in Mexico, Guatemala, Honduras, El Salvador and Nicaragua.- Working hand in hand with the Trade and Sales teams to analyse the market, find new opportunities and quarterly and yearly planning.- Responsible of branding, brand usage and brand visual identity across the region, as well as leading the design teams in the creation of communications materials, campaigns and audio/video production. - Planning and execution of telemarketing campaigns focused complementing local Sales teams strategy. Show less

- Responsible of the GULFEX service, the import/export service between Mexico and Brazil.- Monitoring shipment performance between Mexico and Brazil.- Responsible of defining a clear strategy for the sales team to implement and deliver results.

- Responsible of creating and delivering performance reports to sales managers in Mexico, Guatemala, Honduras, El Salvador and Nicaragua.- Responsible of assigning budgets, objectives and providing feedback to sales executives.- Responsible of assigning bonuses to sales executives.

- Responsible of sales and customer service.

- Responsible of implementing a home improvement program in vulnerable communities in El Oro, State of Mexico.- Responsible of coordinating vendors and community personnel to deliver results.

- Responsible for scouting and coordinating the opening of the company’s first branch office.- Direct contact with municipal authorities.- Responsible of branding and brand use of Prestamos para Crecer.- Responsible for sales team performance.- Member of the credit committee.