Expert in Communication, Marketing, Operations and Management…Three decades in the communication and advertising sector working in the best Multinationals in the strategic marketing sector (such as Accenture) and creativity (such as Y&R, Publicis, DDB or TBWA) in Operations and Management positions, have led me to collaborate in the growth of the business of a multitude of advertisers and brands; J&B, Revilla/Navidul, Turismo de Canarias, Grupo Recoletos, Hyundai, El Corte Inglés, Orange, PlayStation are just some of them.In my current role, as Senior Advisor Manager, I have focused my efforts on strengthening connections between brands and consumers, driving business growth through innovative but consistent strategies and the optimization of work processes. In addition, I have recently created Másde50, an Association of Advertising and Marketing professionals, which fights against ageism and promotes “diversity” in this sector and pursues greater employability among seniors. And I am working on the creation of an Advertising Agency that accompanies and completes the Association's service.
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CmoWorld AviationMadrid, Es
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Presidente Y Fundador De La Asociación Másde50Másde50 Sep 2024 - PresentMadrid, Comunidad De Madrid, EspañaAsociación de profesionales de Publicidad y Marketing."Un lugar de encuentro de profesionales con dilatada experiencia encaminada a conectar, compartir y aprender y, sobre todo, poder trabajar y desarrollar todo el potencial y habilidades que atesoramos."¡Sigue el grupo y juntos haremos un presente más equitativo y profesional!
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Senior Growth Business ManagerCollaborabrands Sep 2024 - PresentMadrid, Comunidad De Madrid, EspañaCollaborabrands es una agencia de marketing estratégico especializada en construir ventajas competitivas desde la conexión de la marca con las personas y la sociedad. -
Senior Growth Business ManagerThe Whispers Creative Station Sep 2024 - PresentSomos una agencia creativa independiente de publicidad y comunicación, formada por profesionales con más de 30 años de experiencia en todos los sectores. Ayudamos a nuestros clientes a dar valor a sus marcas con una comunicación que llega a sus consumidores con la eficacia de un susurro. Insights acertados, ideas diferenciadoras, estrategias sesudas y todo el apoyo de un buen análisis de datos garantizan los resultados. -
Senior Growth Business ManagerSidn Digital Thinking Mar 2024 - PresentMadrid, Comunidad De Madrid, EspañaSIDN Digital Thinking es una consultora de negocio digital fundada en 2002, que ofrece servicios expertos en el campo de los negocios digitales en más de 20 idiomas para más de 60 países. Nominada por 4º año consecutivo como Mejor Agencia de Marketing Digital en Europa y seleccionada como la mejor empresa para trabajar en España según Great Place to Work en el rango de 101 a 250 empleados. Nuestros principales clientes se encuentran en los sectores de banca y finanzas, Ibex 35, seguros, bienes de consumo, cadenas hoteleras, formación, banca, farma y seguros entre otros. En SIDN estamos orientados a resultados y desarrollamos estrategias en todas las áreas del marketing digital, logrando así un ecosistema digital para nuestros clientes. -
Business & Operation Manager - CooTbwa\ España Jun 2019 - Jan 2024Madrid -
Head Of Digital Y Managing Director De TequilaTbwa\ España Jun 2015 - Jun 2019Madrid Area, SpainTBWA creates and manages brand behavior through Disruptive Ideas brought to life across the Media Arts landscape. Our focus as a full service advertising agency is not only to bethe best agency network but also to be one of the most creative companies in the world. This goal is ambitious, and has proven to be a catalyst in uniting over 11,100 people, operatingin 323 agencies, in 97 different countries.Every agency in the TBWA network is constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment thatallows us to serve global brands differently than our competition.In Madrid, we are working for Estée Lauder Companies, Línea Directa, ONO/Vodafone, unode50, Ecoembés, Bezoya, BiFrutas, Vichy, PlayStation, McDonalds, BKCF, Alphabet, Correos, Doritos, Plenitude,...
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Digital Marketing ManagerAccenture España May 2014 - May 2015Madrid Area, SpainAccenture Interactive, part of Accenture Digital, can help you grow your business in entirely new ways.Today, you need to deliver the right experiences to the right people at the right time. From marketing strategy, analytics and customer experience to campaign and content management and e-commerce, we have extensive experience across every industry. All of which helps you drive revenues, increase efficiencies and reduce costs. As well as enhance a little thing called brand equity. That’s high performance, delivered.Skills:- Management: projects and team.- Social CRM projects.- Customer Strategy development.- Management Process / PMO.- Communication & creativity assessment & deployment.Key Projects:- Assestment and Digital Action Plan / Daba - Nesspreso.- Social CRM / SEAT.- Service Design & Web creation / Servihabitat - La Caixa -
Communication Advisor - Ideas & Strategy & DevelopmentFreelance Jan 2013 - May 2014Madrid Area, SpainAfter 21 years in some of the top multinational advertising agencies was time to start my own project and in the digital age, where brands speak more than one on one, up close, ... and people can respond, I decided to do the same; talk with the advertisers and listen more closely in order to understand them better and help them better. I can do it independently and directly with clients or in collaboration with others Agencies; DDB, Opera Prima Publicidad, CoAGENCY, Viern.es, 1000Friends, Elite Conexion.
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Account General ManagerHavas Digital Feb 2011 - Dec 2012Madrid Area, SpainAfter one year as General Manager of the Madrid office, I went to play the role of Account General Manager after the merger with Havas Entertainment. The Agency have developed projects of all kinds; digital, CRM & DM, events and 360º actions,... with strategy, creative, production and management,... focused on IDEAS effective in order to help our clients and make their brands more relevant to people.Nivea, El Corte Ingles, Hyundai, Pascual, Peugeot, DHL, Barceló H&R, Affinity Foundation, Banif, Inversis, Konami (PES), ... have been and are some of the clients of the Agency. -
Business DirectorDdb Jul 2009 - Jan 2011Madrid Area, SpainOne and a half exciting year, working with a amazing team, for an incredible client; Canary Island Turism (Promotur.) We developed two integrated campaigns, in three markets (local, national and international,) in 14 countries and 11 languages. "Say no to winter blues" campaign was largely rewarded in various festivals in the sector and most awarded campaign in Festival Iberoamericano de Publicidad de 2010. -
Account General ManagerHavas Media España Apr 2008 - Jun 2009Probably the first "innovation consumer contact point" Agency... or the first focused on this way clearly. It was founded as a spin off of Havas Media; creativity and media properly integrated and a holistic vision added.We worked in very innovative projects; Limón&Nada (Coca-Cola), PullandBear, Yell, Alain Afflelou,... and others more traditional; Orange, Spanair or Cofrusa.It was one of the most rewarding professional experience! -
Strategy ManagerMpg - Havas Media Apr 2008 - Mar 2009Madrid Area, SpainOne year learning media methologies & tools and helping implement integral and integrated comunications strategies...El Corte Inglés, Repsol, J&B, Peugeot, Pikolín, Vallehermoso,... -
Business DirectorDdb May 2004 - Apr 2007Madrid Area, SpainI started working for Hasbro toys company, shared with another client as uno-e... and after a year, change was predictable. Account General Manager Pinnacle´s Madrid office, the division of relationship marketing, events and point of sale (one to one experience with consumers), was my next task and a big jump in my career, as supposed to assume the general direction of the business unit...Bosch Car Services, RACE, Vitaldent, El árbol supermarkets, Llanera real state, Lar Sol real estate,... were some of the most important customers.
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Account DirectorPublicis Apr 2001 - Apr 2004Madrid Area, SpainAccount Director managing multidisciplinary projects with a solid team and very well-structured Agency, leaded by the Tony's as creative leaders...Grupo Recoletos (Marca newspaper and radio, Telva women magazine, bancodeldeporte.com), Calvo preserves, Garcia Vaquero cheeses and Miko ice creams were the most important projects that I manage. -
Account Supervisor & Account DirectorYoung & Rubicam Group May 1999 - Apr 2001Madrid Area, SpainMy return to Y&R, after four years was the discovery one of more creative agency, most talented, dynamic and demanding... Led by some of the most recognized creative people and conducted with much success from the strategic and accounts. It was the era in which much of YR won creative awards has now... This period was a breakthrough in my career in all facets; strategic, creative and customer service.Diageo (J&B Rare, J&B Reserve, Knockando), Campofrío (Saníssimo), Zanussi, Lufthansa, Bosch power tools, Movistar e-moción, Mercadolibre.com, Antena 3 TV, Mobipay, Repsol Team. -
Account Executive - Account SupervisorJwt Apr 1997 - May 1999Madrid Area, SpainA period marked by learning many marketing and communication tools to supply grocery and pharmacy clients, in a very fun work environment and very exijente, at the same time.Revilla, Navidul, Heinz ketchup, Orlando tomato, Wilkinson safe, Lipton ice tea, Mustela baby care. -
Media Planner & Account ExecutiveYoung & Rubicam Group May 1992 - Apr 1997Madrid Area, SpainThe beginning of my career was as a media planner, when it was integrated into the Advertising Agency working for Kraft Jacob Suchard, Sureña beer, Canderel sweetener, Revlon makeup, Ray Ban sunglasses or herbicides Monsanto.After three years, I was able to switch to customer service with a group of professionals more than competent, for clients such as J&B Rare, J&B 15 years, Repsol petrol stations, Bosch power tools, Leroy Merlin, Bel cheese, Alcampo.
Paco Mateos Rodríguez Skills
Paco Mateos Rodríguez Education Details
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Program For Development Management -
Especialista En Gestión De Comunicación Marketing. -
Publicidad Y Relaciones Públicas - Ciencias De La Información
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The Columbia Consulting Group / Ddb UniversityManaging People For Better Results -
The Columbia Consulting Gropup / Ddb UniversityLeadership & Coaching
Frequently Asked Questions about Paco Mateos Rodríguez
What company does Paco Mateos Rodríguez work for?
Paco Mateos Rodríguez works for World Aviation
What is Paco Mateos Rodríguez's role at the current company?
Paco Mateos Rodríguez's current role is CMO.
What schools did Paco Mateos Rodríguez attend?
Paco Mateos Rodríguez attended Esade Business School, Universidad Complutense De Madrid, Universidad Complutense De Madrid, The Columbia Consulting Group / Ddb University, The Columbia Consulting Gropup / Ddb University.
What skills is Paco Mateos Rodríguez known for?
Paco Mateos Rodríguez has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Management, Social Media Marketing, Strategy, Online Advertising, Marketing Strategy, Marketing, Mobile Marketing, Public Relations, Marketing Communications.
Who are Paco Mateos Rodríguez's colleagues?
Paco Mateos Rodríguez's colleagues are Jamie Smith, María Fernández Martín, Mercè Elias Catot, Sunea Singh.
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