Paco Mateos Rodríguez
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Paco Mateos Rodríguez Email & Phone Number

Location: Madrid, Community of Madrid, Spain 18 work roles 5 schools
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Current company
Role
CMO
Location
Madrid, Community of Madrid, Spain
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Paco Mateos Rodríguez is listed as CMO at World Aviation, a with 9 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Paco Mateos Rodríguez.

Paco Mateos Rodríguez previously worked as Presidente y fundador de la Asociación Másde50 at Másde50 and Senior Growth Business Manager at Collaborabrands. Paco Mateos Rodríguez holds Executive Education., Program For Development Management from Esade Business School.

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World Aviation

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About Paco Mateos Rodríguez

Expert in Communication, Marketing, Operations and Management…Three decades in the communication and advertising sector working in the best Multinationals in the strategic marketing sector (such as Accenture) and creativity (such as Y&R, Publicis, DDB or TBWA) in Operations and Management positions, have led me to collaborate in the growth of the business of a multitude of advertisers and brands; J&B, Revilla/Navidul, Turismo de Canarias, Grupo Recoletos, Hyundai, El Corte Inglés, Orange, PlayStation are just some of them.In my current role, as Senior Advisor Manager, I have focused my efforts on strengthening connections between brands and consumers, driving business growth through innovative but consistent strategies and the optimization of work processes. In addition, I have recently created Másde50, an Association of Advertising and Marketing professionals, which fights against ageism and promotes “diversity” in this sector and pursues greater employability among seniors. And I am working on the creation of an Advertising Agency that accompanies and completes the Association's service.

Listed skills include Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Management, and 32 others.

Current workplace

Paco Mateos Rodríguez's current company

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World Aviation
World Aviation
CMO
Madrid, ES
Employees
9
AeroLeads page
18 roles

Paco Mateos Rodríguez work experience

A career timeline built from the work history available for this profile.

Presidente Y Fundador De La Asociación Másde50

Current
Másde50

Madrid, Comunidad De Madrid, España

Asociación de profesionales de Publicidad y Marketing."Un lugar de encuentro de profesionales con dilatada experiencia encaminada a conectar, compartir y aprender y, sobre todo, poder trabajar y desarrollar todo el potencial y habilidades que atesoramos."¡Sigue el grupo y juntos haremos un presente más equitativo y profesional!

Sep 2024 - Present

Senior Growth Business Manager

Current

Madrid, Comunidad De Madrid, España

Collaborabrands es una agencia de marketing estratégico especializada en construir ventajas competitivas desde la conexión de la marca con las personas y la sociedad.

Sep 2024 - Present

Senior Growth Business Manager

Current

Somos una agencia creativa independiente de publicidad y comunicación, formada por profesionales con más de 30 años de experiencia en todos los sectores. Ayudamos a nuestros clientes a dar valor a sus marcas con una comunicación que llega a sus consumidores con la eficacia de un susurro. Insights acertados, ideas diferenciadoras, estrategias sesudas y todo el apoyo de un buen análisis de datos garantizan los resultados.

Sep 2024 - Present

Senior Growth Business Manager

Current

Madrid, Comunidad De Madrid, España

SIDN Digital Thinking es una consultora de negocio digital fundada en 2002, que ofrece servicios expertos en el campo de los negocios digitales en más de 20 idiomas para más de 60 países. Nominada por 4º año consecutivo como Mejor Agencia de Marketing Digital en Europa y seleccionada como la mejor empresa para trabajar en España según Great Place to Work en el rango de 101 a 250 empleados. Nuestros principales clientes se encuentran en los sectores de banca y finanzas, Ibex 35, seguros, bienes de consumo, cadenas hoteleras, formación, banca, farma y seguros entre otros. En SIDN estamos orientados a resultados y desarrollamos estrategias en todas las áreas del marketing digital, logrando así un ecosistema digital para nuestros clientes.

Mar 2024 - Present

Business & Operation Manager - Coo

Madrid

Jun 2019 - Jan 2024

Head Of Digital Y Managing Director De Tequila

Madrid Area, Spain

TBWA creates and manages brand behavior through Disruptive Ideas brought to life across the Media Arts landscape. Our focus as a full service advertising agency is not only to bethe best agency network but also to be one of the most creative companies in the world. This goal is ambitious, and has proven to be a catalyst in uniting over 11,100 people, operatingin 323 agencies, in 97 different countries.Every agency in the TBWA network is constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment thatallows us to serve global brands differently than our competition.In Madrid, we are working for Estée Lauder Companies, Línea Directa, ONO/Vodafone, unode50, Ecoembés, Bezoya, BiFrutas, Vichy, PlayStation, McDonalds, BKCF, Alphabet, Correos, Doritos, Plenitude,...

Jun 2015 - Jun 2019

Digital Marketing Manager

Madrid Area, Spain

Accenture Interactive, part of Accenture Digital, can help you grow your business in entirely new ways.Today, you need to deliver the right experiences to the right people at the right time. From marketing strategy, analytics and customer experience to campaign and content management and e-commerce, we have extensive experience across every industry. All of which helps you drive revenues, increase efficiencies and reduce costs. As well as enhance a little thing called brand equity. That’s high performance, delivered.Skills:- Management: projects and team.- Social CRM projects.- Customer Strategy development.- Management Process / PMO.- Communication & creativity assessment & deployment.Key Projects:- Assestment and Digital Action Plan / Daba - Nesspreso.- Social CRM / SEAT.- Service Design & Web creation / Servihabitat - La Caixa

May 2014 - May 2015

Communication Advisor - Ideas & Strategy & Development

Freelance

Madrid Area, Spain

After 21 years in some of the top multinational advertising agencies was time to start my own project and in the digital age, where brands speak more than one on one, up close, ... and people can respond, I decided to do the same; talk with the advertisers and listen more closely in order to understand them better and help them better. I can do it independently and directly with clients or in collaboration with others Agencies; DDB, Opera Prima Publicidad, CoAGENCY, Viern.es, 1000Friends, Elite Conexion.

Jan 2013 - May 2014

Account General Manager

Madrid Area, Spain

After one year as General Manager of the Madrid office, I went to play the role of Account General Manager after the merger with Havas Entertainment. The Agency have developed projects of all kinds; digital, CRM & DM, events and 360º actions,... with strategy, creative, production and management,... focused on IDEAS effective in order to help our clients and make their brands more relevant to people.Nivea, El Corte Ingles, Hyundai, Pascual, Peugeot, DHL, Barceló H&R, Affinity Foundation, Banif, Inversis, Konami (PES), ... have been and are some of the clients of the Agency.

Feb 2011 - Dec 2012

Business Director

Ddb

Madrid Area, Spain

One and a half exciting year, working with a amazing team, for an incredible client; Canary Island Turism (Promotur.) We developed two integrated campaigns, in three markets (local, national and international,) in 14 countries and 11 languages. "Say no to winter blues" campaign was largely rewarded in various festivals in the sector and most awarded campaign in Festival Iberoamericano de Publicidad de 2010.

Jul 2009 - Jan 2011

Account General Manager

Probably the first "innovation consumer contact point" Agency... or the first focused on this way clearly. It was founded as a spin off of Havas Media; creativity and media properly integrated and a holistic vision added.We worked in very innovative projects; Limón&Nada (Coca-Cola), PullandBear, Yell, Alain Afflelou,... and others more traditional; Orange, Spanair or Cofrusa.It was one of the most rewarding professional experience!

Apr 2008 - Jun 2009

Strategy Manager

Madrid Area, Spain

One year learning media methologies & tools and helping implement integral and integrated comunications strategies...El Corte Inglés, Repsol, J&B, Peugeot, Pikolín, Vallehermoso,...

Apr 2008 - Mar 2009

Business Director

Ddb

Madrid Area, Spain

I started working for Hasbro toys company, shared with another client as uno-e... and after a year, change was predictable. Account General Manager Pinnacle´s Madrid office, the division of relationship marketing, events and point of sale (one to one experience with consumers), was my next task and a big jump in my career, as supposed to assume the general direction of the business unit...Bosch Car Services, RACE, Vitaldent, El árbol supermarkets, Llanera real state, Lar Sol real estate,... were some of the most important customers.

May 2004 - Apr 2007

Account Director

Madrid Area, Spain

Account Director managing multidisciplinary projects with a solid team and very well-structured Agency, leaded by the Tony's as creative leaders...Grupo Recoletos (Marca newspaper and radio, Telva women magazine, bancodeldeporte.com), Calvo preserves, Garcia Vaquero cheeses and Miko ice creams were the most important projects that I manage.

Apr 2001 - Apr 2004

Account Supervisor & Account Director

Madrid Area, Spain

My return to Y&R, after four years was the discovery one of more creative agency, most talented, dynamic and demanding... Led by some of the most recognized creative people and conducted with much success from the strategic and accounts. It was the era in which much of YR won creative awards has now... This period was a breakthrough in my career in all facets; strategic, creative and customer service.Diageo (J&B Rare, J&B Reserve, Knockando), Campofrío (Saníssimo), Zanussi, Lufthansa, Bosch power tools, Movistar e-moción, Mercadolibre.com, Antena 3 TV, Mobipay, Repsol Team.

May 1999 - Apr 2001

Account Executive - Account Supervisor

Jwt

Madrid Area, Spain

A period marked by learning many marketing and communication tools to supply grocery and pharmacy clients, in a very fun work environment and very exijente, at the same time.Revilla, Navidul, Heinz ketchup, Orlando tomato, Wilkinson safe, Lipton ice tea, Mustela baby care.

Apr 1997 - May 1999

Media Planner & Account Executive

Madrid Area, Spain

The beginning of my career was as a media planner, when it was integrated into the Advertising Agency working for Kraft Jacob Suchard, Sureña beer, Canderel sweetener, Revlon makeup, Ray Ban sunglasses or herbicides Monsanto.After three years, I was able to switch to customer service with a group of professionals more than competent, for clients such as J&B Rare, J&B 15 years, Repsol petrol stations, Bosch power tools, Leroy Merlin, Bel cheese, Alcampo.

May 1992 - Apr 1997
Team & coworkers

Colleagues at World Aviation

Other employees you can reach at collaborabrands.com. View company contacts for 9 employees →

5 education records

Paco Mateos Rodríguez education

Executive Education., Program For Development Management

Activities and Societies: ESADE Alumni Manager´s skills development in order to prepare to work as a General Manager.

Licenciatura, Publicidad Y Relaciones Públicas - Ciencias De La Información

All knowledge that you need to work in Communication&Advertising Industry.

Workshop, Managing People For Better Results

The Columbia Consulting Group / Ddb University

Workshop, Leadership & Coaching

The Columbia Consulting Gropup / Ddb University
FAQ

Frequently asked questions about Paco Mateos Rodríguez

Quick answers generated from the profile data available on this page.

What company does Paco Mateos Rodríguez work for?

Paco Mateos Rodríguez works for World Aviation.

What is Paco Mateos Rodríguez's role at World Aviation?

Paco Mateos Rodríguez is listed as CMO at World Aviation.

Where is Paco Mateos Rodríguez based?

Paco Mateos Rodríguez is based in Madrid, Community of Madrid, Spain while working with World Aviation.

What companies has Paco Mateos Rodríguez worked for?

Paco Mateos Rodríguez has worked for World Aviation, Másde50, Collaborabrands, The Whispers Creative Station, and Sidn Digital Thinking.

Who are Paco Mateos Rodríguez's colleagues at World Aviation?

Paco Mateos Rodríguez's colleagues at World Aviation include Sunea Singh, Jamie Smith, Mercè Elias Catot, and María Fernández Martín.

How can I contact Paco Mateos Rodríguez?

You can use AeroLeads to view verified contact signals for Paco Mateos Rodríguez at World Aviation, including work email, phone, and LinkedIn data when available.

What schools did Paco Mateos Rodríguez attend?

Paco Mateos Rodríguez holds Executive Education., Program For Development Management from Esade Business School.

What skills is Paco Mateos Rodríguez known for?

Paco Mateos Rodríguez is listed with skills including Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Management, Social Media Marketing, Strategy, Online Advertising, and Marketing Strategy.

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