Premium Brands Director
Current
Oct 2024 - Present
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Paul Cornell Email & Phone Number
Premium brands director
at
Fortitude Spirits Group
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Premium brands director
Location
London Area, United Kingdom, United Kingdom
Who is Paul Cornell? Overview
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Quick answer
Paul Cornell is listed as Premium brands director at Fortitude Spirits Group, based in London Area, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Paul Cornell.
Paul Cornell previously worked as Premium Brands Director at Intercontinental Brands (Icb) Limited and Deputy Chief Marketing Officer at Alexandrion Group. Paul Cornell holds Bsc, Maths And Psychology from Keele University.
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Fortitude Spirits Group
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Profile bio
About Paul Cornell
Passionate about building businesses, growing brands and generating fun and fulfilment for all. An award winning marketer, with a real commercial edge, skilled in driving global, regional and local transformations in brands, innovation, route to market, digital and capability. Characterised as results focused, passionate and hungry to execute creative and better solutions. Driven to create an inspirational and entrepreneurial environment to unlock positive surprises for the business and individuals.Skills:P&L Ownership | Commercial Planning & Revenue Management | Category Development | Route to Market & Country Expansion | Portfolio & Brand Strategy | Innovation | Global and Local Campaigns | Product design | Innovation | Touchpoint & Media Planning | Experiential | Social advertising | Shopper marketing | Partnerships | Digital – CMS, SEO, PPC, CAC Optimisation | eCommerce Optimisation | Coaching and Mentoring | Marketing & Commercial Training | Negotiation | ROI & econometric models Awards:Titan Award | Cannes Grand Prix | Ch4 ‘ad of the decade’ | D&AD awards | Won award | Sports Industry awards | Hollis award.
Current workplace
Paul Cornell's current company
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11 roles
Paul Cornell work experience
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Premium Brands Director
Leading the Premium Brands division - designing and driving brands to truly mix up the drinks category
Deputy Chief Marketing Officer
Global lead for our brands and marketing teams. Tasked with driving rapid growth in established markets and transforming our export business.Responsible for: Growth strategy; Brand strategy; Annual plan and creative assets; Excellence in execution; in year P&L; people growth.Complexity:£70m turnover business; Market leader in Romania; Establish businesses.
Sep 2023 - Jul 2024
Global Brand Director
Led growth of Miller, Coors and Blue Moon (€350m net sales), across LATAM, EMEA and APAC; Defined portfolio ambition, market expansion and brand strategies; Developed and execute key growth drivers across consumer and customer marketing; Drove marketing capability and organisation effectiveness. Direct team of 7 + influence regional/country matrix.1..
Dec 2020 - Jul 2023
Global Brand Director
Asahi
Led growth of Grolsh, London Pride, Cornish Orchards and Meantime (€150m portfolio) across LATAM, Canada, WE and Asia; Led brand strategies and key growth drivers across consumer and customer marketing; Drove brilliant execution with distribution partners globally; Led commercial strategy and marketing capability globally.
Jan 2019 - Dec 2020
Customer Marketing Director Europe
Led the development and activation of key category, NRM, commercial planning and shopper programs to drive our customer's BWS category and Diageo growth across Europe. Led large European team and functional lead for European customer marketing community.
Sep 2016 - Jan 2019
Head Of European Customer Marketing & E-Commerce
Design, developed and deployed key programmes to drive Beer and Spirits category growth across all channels across Europe. eg Staff training,B2B and Shopper programmesDeveloped Diageo's European e-commerce business plan, recruited and managed the initial team. Launched thebar.com to become the leading cocktail site with 300k users/mth.
Dec 2012 - Sep 2016
Brand Director Beer, Incl Guinness
Worked across various Beer marketing roles, culminating in Beer Director. I lead strategic direction, brand world and iconography, innovation, comms development, sponsorship rights, commercial initiatives and brand performance in GB. Delivered year on year sales and share targets, as well as award winning advertising and activation across all marketing.
Jan 2007 - Nov 2012
Innovation Marketing Manager
Led the launch of Baileys Flavours. Led Male refreshment platform, identifying and delivering new Cider, RTD and Beer concepts, liquids and commercialisaton
Nov 2005 - Dec 2006
Bm Beauty
Various Brand Manager and Sales role across P&G Beauty division, covering Pantene, Max Factor, Clairol and Wella brands. I managed GB & Ireland brand performance, marketing plan, creative development and customer plans. This included helping to lead the Wella and Clairol integration, leading a Pantene re-launch, numerous innovation launches and developing.
Nov 1998 - Oct 2005
Student Union President
Responibilities covered representation of students to University, improving student welfare, representation and input on national student policy and management of 2000 capacity venue – covering bars and event calender.
Jul 1996 - Jul 1997
2 education records
Paul Cornell education
Bsc, Maths And Psychology
Education record
Presentation College
FAQ
Frequently asked questions about Paul Cornell
Quick answers generated from the profile data available on this page.
What company does Paul Cornell work for?
Paul Cornell works for Fortitude Spirits Group.
What is Paul Cornell's role at Fortitude Spirits Group?
Paul Cornell is listed as Premium brands director at Fortitude Spirits Group.
Where is Paul Cornell based?
Paul Cornell is based in London Area, United Kingdom, United Kingdom while working with Fortitude Spirits Group.
What companies has Paul Cornell worked for?
Paul Cornell has worked for Fortitude Spirits Group, Intercontinental Brands (Icb) Limited, Alexandrion Group, Molson Coors Beverage Company, and Asahi.
How can I contact Paul Cornell?
You can use AeroLeads to view verified contact signals for Paul Cornell at Fortitude Spirits Group, including work email, phone, and LinkedIn data when available.
What schools did Paul Cornell attend?
Paul Cornell holds Bsc, Maths And Psychology from Keele University.
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