Experienced consultant specializing in customer care and indirect sales strategies, dedicated to driving business growth and delivering exceptional results for national service launches. My approach centers on optimizing each customer touchpoint to create seamless, memorable experiences that build brand loyalty and trust. By crafting and executing innovative, data-driven strategies, I leverage indirect sales channels and partnerships to establish scalable revenue streams that meet diverse customer needs.

"As a seasoned Sales and Marketing interim and project manager with 20 years of experience, seeking assignments where we can leverage our expertise to drive growth and innovation. Background includes developing and executing successful sales, marketing and go to market strategies, leading high-performing sales teams, and delivering exceptional customer engagement. Eager to contribute to an organization that values strategic thinking and long-term success."Dynamic and results-driven Sales and Marketing manager with a proven track record of driving revenue growth, developing marketing campaigns, and building strong client relationships. Skilled in market analysis, lead generation, and digital marketing strategies. Excellent presentation and communication skills in Dutch, French and English. Seeking assignments to leverage my expertise in sales & marketing, business development, to achieve outstanding results and contribute to organizational success.Key Skills:Sales and MarketingGo to marketNew business developmentStrategic Marketing CampaignsRevenue GrowthInternationalizationLead GenerationDigital Marketing StrategiesSales team management & developmentContact center managementCorporate, mid market & scale up expertiseRecruiting top-tier SLS & MKT professionalsExperience from 2000 to 2024: # projects: telco, hr, energy, retail, IT, Tax, Legal, SaaS, In & Outbound contact centers as role of CSO, CMO, business development manager, sales director, marketing director, new business unit developer, HR director, CIO or COO. Specific expertise: end2end creation of (new) business models within large companies or structures, actualization of plans & strategic views, 3-5 y planning, B2B - B2C - B2B2C go to market - marketing & sales strategies, SaaS Go2market, marketing & sales planning + channels, digitalization, digital marketing, pricing, development of sales & marketing departments, growth mngmnt, SaaS partnerships and channel management.

Led a strategic consulting engagement to support the successful launch of an app tailored for freelancers, independents, and small businesses. Facilitated workshops to refine go-to-market strategies, streamline product messaging, and ensure alignment between app features and customer needs. Delivered actionable insights on user acquisition, market positioning, and customer experience enhancement. Enabled the client to confidently enter the market with a focused, customer-centric approach.

"Corporify simplifies and automates corporate compliance and entity management, offering a centralized platform for legal departments to efficiently manage regulatory obligations, streamline corporate record-keeping, and enhance collaboration, all while ensuring data security and reducing the risk of non-compliance."Corporify is a dynamic and innovative company making significant strides in the legal SaaS industry, specializing in corporate legal management and governance. Founded with the mission to simplify and streamline corporate legal processes, Corporify offers a comprehensive platform designed to assist legal departments, law firms, and organizations in managing their legal entities, compliance requirements, and corporate governance activities effectively. The platform provides robust tools for entity management, allowing users to maintain and organize corporate records, track compliance deadlines, and ensure adherence to regulatory requirements. Additionally, Corporify’s governance tools facilitate the management of board meetings, resolutions, and other critical corporate governance tasks.Corporify has expanded its global market presence, responding to the growing demand for legal tech solutions as organizations seek to enhance their legal operations and compliance measures. The company continuously innovates to stay ahead in the competitive legal SaaS market, adapting to changes in the regulatory landscape and the evolving needs of its clients.Corporify’s strategic direction focuses on geographic and sectoral expansion, forming strategic partnerships, and emphasizing exceptional customer support and training. By helping organizations navigate the complexities of corporate legal management, Corporify aims to be a trusted partner in the legal tech industry, driving efficiency and compliance for its clients.Specific role: international growth, pricing development & partnerships.

Responsum Privacy Software offers a comprehensive, user-friendly solution for ensuring data privacy and compliance with an emphasis on efficient data management, robust security features, and adaptable integration capabilities.Responsum is a pioneering company in the legal technology industry, dedicated to transforming how organizations manage compliance and regulatory requirements. Established with the vision of simplifying the complexities of regulatory compliance, Responsum provides a robust platform designed to assist businesses in navigating and adhering to various regulatory frameworks efficiently.Specific role: international growth and partnerships.

Proximus is a leading telecommunications company that leverages indirect sales channels, including a network of partners, resellers, and distributors, to expand its market reach and provide comprehensive telecom solutions to a broader customer base. These indirect channels play a crucial role in driving sales and enhancing customer engagement.• Actualization of sustainable sales plan for indirect sales, acquisition - upselling & win back.• Optimization of omni-channel approach within indirect sales.• Drawing up a new remuneration model for the outbound sales contact centres, negotiation of RFP with a value of +6M.

Deloitte is a global professional services firm offering a wide range of services, including audit, consulting, tax, and advisory. Known for its expertise and extensive industry knowledge, Deloitte serves clients across various sectors, helping them navigate complex business challenges and drive growth.In sales, Deloitte faces challenges such as maintaining a competitive edge in a crowded market, adapting to the fast pace of technological advancements, and meeting the evolving needs of its clients. Additionally, the firm must ensure consistent quality and value across its diverse service offerings while managing client relationships and expectations in an increasingly digital and data-driven business environment.Deloitte developed and launched several top high end digital software assets (SaaS) and service offerings in their Tax & Legal department such as entity management, contract management, employee benefit plans and trade classification tools. Specific roles: roll out allover the Deloitte global network and new customers on both top domestic and international markets. End2end set up and development of new business units, marketing, go2 market, lead generation, sales & sales channels + sales management.Partnership development with legal tech companies and start & scale ups such as Henchman, Clausebase, Contractify, Corporify, Responsum & Docusign.Portfolio:Legal Managed Services - Legal Management Consulting:Corporate housekeepingContract ManagementContract DraftingEntity ManagementLegal OutsourcingLegal Project ManagementLegal ConsultingLegal office digitalizationDPO as a serviceMore info on: www.deloitte.beContractor mission for Deloitte & Deloitte Legal BE within Deloitte North South Europe.

Proximus is a leading telecommunications company that leverages indirect sales channels, including a network of partners, resellers, and distributors, to expand its market reach and provide comprehensive telecom solutions to a broader customer base. These indirect channels play a crucial role in driving sales and enhancing customer engagement.• Strategic advice to the director of group indirect sales channels.• Development of sustainable 3y plan for indirect sales.• Optimization of omni-channel approach within indirect sales.

Soleo is a cutting-edge technology company specializing in providing advanced communication and advertising solutions. With a focus on innovation, Soleo develops and offers services such as call management, local search advertising, and lead generation, helping businesses connect with their customers more effectively. The company's platforms leverage sophisticated algorithms and data analytics to optimize communication channels and enhance user engagement.Specific role:Oversee company operations across numerous departments including Sales and Marketing, HR, IT, and back office. Drive operating capabilities to surpass client expectations. Lead restructure of IT and back office. Review production performance and balance focus between key accounts. Strategic development of new offer portfolios. Define short- and long-term innovation. Collaborate with key members to compile budgets, strive to control costs, and prepare financial performance reports. Monitor invoices, accounting, and banking. Allocate duties to staff, track progress, and coach individuals to meet targets. • Optimized current workflow through creation and implementation of new company growth plan. • Achieved +12% growth in production efficiency in outbound sales through application of pattern adaptations and new coaching models for teleworkers, resulting in additional time to augment sales and focus on remaining projects within Big Six key accounts without increasing FTE force.• Introduced new recruitment system to streamline interviewing, onboarding, and induction process.• Successfully set up new digital lead generation department.• Piloted portfolio management service and new value proposition with webchat and digital assistant integration.

Charged to expand customer portfolio and generate new sales. Spearhead teams of three business developers, seven floor managers, and over 15 mid-level sales team leaders. Supervised onboarding of new Telco customers. Developed growth crisis modus and hired new recruits to support business expansion. • Successfully acquired merger with competitor QCall, and maximised growth during full crisis. • Mobilized small existing workforce to improve delivery and increase efficiency through development of clear project roadmap for each Big Six client, accomplishing better results, in less time.• Ideated HR Hybrid COVID-19 plan to become immune to virus during pandemic.• Successfully onboarded new key account with +3M€ revenue outlook.• Exceeded 2020 objectives by over 70%.

Proximus is a leading telecommunications company that leverages indirect sales channels, including a network of partners, resellers, and distributors, to expand its market reach and provide comprehensive telecom solutions to a broader customer base. These indirect channels play a crucial role in driving sales and enhancing customer engagement.Specific role:I analyzed indirect sales and performed impact calculations on GDPR. I formulated sustainable plans and roadmaps for indirect sales for BCU, as well as SME.Promoted through roles of increasing scope and responsibility, from Channel Marketing Manger Win Back CBU, to Project, Win Back Group, Tactical Marketing Manager, and finally to Senior Strategic Consultant.

I optimized & deployed Omni-Channel acquisition, up selling, cross selling and win back activities for SME segment within CBU dept.

Securex is a prominent provider of comprehensive human resources and employee benefits solutions. The company specializes in HR consulting, payroll management, health and safety services, and employee well-being programs. Securex aims to support businesses in optimizing their human capital management, ensuring regulatory compliance, and enhancing overall workplace productivity and employee satisfaction.Specific role: Value proposition for corporate sales ... What is the purpose? What is the objective?Many companies focus on what they offer but less on how their offers differentiate in the market. I meticulously defined the value proposition build-up for corporate clients in social secretary services, utilizing the benefit laddering approach. This strategic framework involved identifying and articulating the core benefits and unique value that our services offer to corporate clients, progressively linking these benefits to higher-order emotional and functional advantages. As a direct result of this targeted and structured approach, we observed a significant improvement in corporate sales, as clients were able to clearly see and understand the tangible and intangible value our social secretary services brought to their organizations.

ENGIE is a global energy and services company focused on three core activities: low-carbon electricity generation, energy infrastructure, and customer solutions. The company aims to accelerate the transition towards a carbon-neutral world by providing sustainable energy and innovative services to individuals, businesses, and communities. ENGIE leverages its expertise in renewable energy, energy efficiency, and digital technology to drive sustainable growth and improve the quality of life for its customers.Specific role: How to put value propositions in the market?Energy sector has besides commodity supply several services to offer. What are the best channels and approaches to put these services/products in the market? How do we get our sales channels (inbound/outbound/indirect sales/direct sales/brick&mortar/web) aligned for the future?What are the different customer journeys and moments of truth? And where are the usable touch points?How to stimulate sales channels to use all USP's in the value propositions to increase sales?How do we implement an omni channel attitude and lead passing model?I conducted a comprehensive study for a leading energy player in the Belgian market, with a particular focus on optimizing the channel mix. This involved a thorough analysis of the current distribution channels, identifying opportunities for enhancement, and recommending strategic adjustments to maximize efficiency and reach. As a result of this in-depth study and the subsequent implementation of its recommendations, the company experienced significant improvements across multiple key performance indicators. Sales figures saw a substantial increase, cross-selling opportunities were more effectively leveraged, and customer retention rates improved markedly, demonstrating the positive impact of a well-optimized channel mix on overall business performance.

I drove the channel management of indirect sales, as well as adjusted the strategies and targets for each respective channel. I boosted the Win Back program to optimise sales results and involvement. I identified new opportunities to increase our sales leverage and performed project management duties pertaining to outbound sales. I supervise a team comprising three managers.I achieved record-breaking results, as compared to our targets, by taking advantage of the project’s success, as well as determining bottlenecks to enable continual growth and improvement.

Compas NV is a global distributor specializing in food supplements and nutraceuticals, dedicated to enhancing health and wellness through high-quality products. The company sources a wide range of vitamins, minerals, herbal supplements, and other health-enhancing products from trusted manufacturers around the world, ensuring that they meet stringent quality standards and regulatory requirements.Specific role:Strategical planning and creation of prospectus for capital investors. Sales/marketing plan, aspects of due diligence, and project management.• Successfully launched numerous food supplements including Q10-Selenium, across European market. • Prepared and executed Davitamon for Omega Pharma. • Developed lifestyle blood analysis test in partnership with University of Leiden and sold test concept and business unit to Danish competitor.

ARW Business House is a distinguished business consulting and advisory firm that provides a wide range of services aimed at driving business growth and operational excellence. Specializing in strategic consulting, financial advisory, market analysis, and business process optimization, ARW Business House caters to clients across various industries, helping them navigate complex business challenges and capitalize on market opportunities.I coordinated the sales and marketing activities, as well as devised roadmaps for the private equity investor. I fostered a communicative environment to drive operational efficiency.I successfully promoted the fund and established partnerships with major global institutions.

VP of Sales for a distributor of leisure wear & sporting goods in Benelux. Successful execution of sales plans with several agents for # brands in # segments of retail market in Benelux. Set-up of import of discounted overstocks out of US & Canada in action sports.

Sales & Marketing director, owner of major fashion agency in leisure and sports brands - sporting goods distribution in Benelux, with several retail stores in fashion & sporting goods.Successful launch of Eastpak & Volcom in Benelux.