Paddy Scott Email & Phone Number

Melbourne, Victoria, Australia

Hawthorn, Victoria, Australia

Melbourne, Victoria, Australia

Key Roles and Responsibilities• Drive Agent and Brand consideration across all customer segments and touchpoints. • Determine detailed Customer Experience map across all customer segments• Leverage and dial up Marshall White prestige and luxury ties to elevate brand and agent positioning• Strategies and deliver new market entry plan to expand business across new offices and markets• Vendor and purchaser acquisition, nurture, and retention across all divisions• Website strategy, conceptualisation, and delivery• Harness CDP through ultra-targeted campaigns to activate database at scale• Create full suite of agent tools from pitching, lounge room, social media and reporting to elevate agent knowledge assist with every aspect of the property sales process• Marketing Comms Delivery: Email, Social Media, Publications, Content, and PR• Oversee key external agency relationships: SEO, CDP, SEM, CRM, EDM, PR & Content

Melbourne, Victoria, Australia

Key Roles and Responsibilities• Deliver end to end marketing, channel, and brand strategy with a focus on market differentiation for three brands, APT, Travelmarvel and TravelGlo • Extensive budget management to ensure the right channel mix both above and below the line• Deliver trade marketing and distribution strategy• Manage key travel retail relationships• Conduct and report to business in-depth market analysis and campaign results• Customer Loyalty Program, Product launches, customer events, retail partnerships, retail campaigns, press, TVC, digital, prospect generation and nurture, direct mail, social media, SEM, magazines, trade press, PR and comms.

Cheltenham, Victoria, Australia

Notable Awards• 2017 Flight Centre global marketer of the year• 2016 Flight Centre global marketer of the yearKey Roles and Responsibilities• Integrated marketing plan for Flight Centre South Australia• Partnership Management - Adelaide Crows and SANFL• Brand development and marketing for My Adventure Travel• Management of rebrand from My Adventure Store to My Adventure Travel• Development and implementation of complete end-to-end marketing plan for My Adventure Travel• Budget management and allocation, and reporting on effective marketing spend• Management and implementation of national campaign calendar • Strategy development for all marketing channels including press, radio, local store marketing, website development, e-communications, PR, Search Engine Marketing, social media and remarketing• Complete accountability for all enquiry generation for twelve retail travel agents and 50 consultants • Hands on management of all My Adventure Store website development• Digital analytics and reporting on optimisations to key stakeholders• Sales team training and development in key sales opportunities• Concept and creation of My Adventure Store branded product• Creation and implementation of My Adventure Store brand guidelines• Overall direction of international marketing initiative across UK, Canada and New ZealandInitiatives delivered: • Detailed FC South Australia marketing plan including key partnership integration and associated LSM/LAM plan.• Complete local store marketing plan development across all stores• Complete rebrand and repositioning from My Adventure Store to My Adventure Travel• Detailed marketing plan, digital plan and marketing budget• EDM strategy overhaul including newsletter redesign and remarketing strategy• Ongoing direction and management of detailed SEM and SEO campaigns• Social media plan implementation, resulting in 15,000 likes in first three months.• Roll out of Best Priced Adventure guarantee.

Marketing

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

London, United Kingdom

Estate Surveying

Education record