Paddy Scott Email and Phone Number
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An experienced Strategic Marketer, who initiates, develops, and executes marketing strategies that deliver demonstrable outcomes for businesses. A proven track record across brand building, customer acquisition, loyalty and retention.
Auswalk Walking Holidays
View- Website:
- auswalk.com.au
- Employees:
- 8
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Head Of MarketingAuswalk Walking Holidays Oct 2024 - PresentMelbourne, Victoria, Australia
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Head Of Travel MarketingDesigner Journeys Dec 2022 - Oct 2024Hawthorn, Victoria, Australia -
Head Of Marketing And CommsMarshall White Mar 2021 - Dec 2022Melbourne, Victoria, AustraliaKey Roles and Responsibilities• Drive Agent and Brand consideration across all customer segments and touchpoints. • Determine detailed Customer Experience map across all customer segments• Leverage and dial up Marshall White prestige and luxury ties to elevate brand and agent positioning• Strategies and deliver new market entry plan to expand business across new offices and markets• Vendor and purchaser acquisition, nurture, and retention across all divisions• Website strategy, conceptualisation, and delivery• Harness CDP through ultra-targeted campaigns to activate database at scale• Create full suite of agent tools from pitching, lounge room, social media and reporting to elevate agent knowledge assist with every aspect of the property sales process• Marketing Comms Delivery: Email, Social Media, Publications, Content, and PR• Oversee key external agency relationships: SEO, CDP, SEM, CRM, EDM, PR & Content -
Senior Brand Manager: Apt, Travelmarvel, TravelgloApt Travel Group Aug 2020 - Mar 2021Melbourne, Victoria, AustraliaKey Roles and Responsibilities• Deliver end to end marketing, channel, and brand strategy with a focus on market differentiation for three brands, APT, Travelmarvel and TravelGlo • Extensive budget management to ensure the right channel mix both above and below the line• Deliver trade marketing and distribution strategy• Manage key travel retail relationships• Conduct and report to business in-depth market analysis and campaign results• Customer Loyalty Program, Product launches, customer events, retail partnerships, retail campaigns, press, TVC, digital, prospect generation and nurture, direct mail, social media, SEM, magazines, trade press, PR and comms. -
Brand Manager: TravelmarvelApt Travel Group Nov 2018 - Aug 2020Cheltenham, Victoria, Australia
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Marketing ManagerFlight Centre Travel Group Jun 2017 - Nov 2018 -
Marketing Manager - Flight Centre Adventure/My Adventure Travel/ Flight Centre South AustraliaFlight Centre Travel Group Aug 2011 - Nov 2018Notable Awards• 2017 Flight Centre global marketer of the year• 2016 Flight Centre global marketer of the yearKey Roles and Responsibilities• Integrated marketing plan for Flight Centre South Australia• Partnership Management - Adelaide Crows and SANFL• Brand development and marketing for My Adventure Travel• Management of rebrand from My Adventure Store to My Adventure Travel• Development and implementation of complete end-to-end marketing plan for My Adventure Travel• Budget management and allocation, and reporting on effective marketing spend• Management and implementation of national campaign calendar • Strategy development for all marketing channels including press, radio, local store marketing, website development, e-communications, PR, Search Engine Marketing, social media and remarketing• Complete accountability for all enquiry generation for twelve retail travel agents and 50 consultants • Hands on management of all My Adventure Store website development• Digital analytics and reporting on optimisations to key stakeholders• Sales team training and development in key sales opportunities• Concept and creation of My Adventure Store branded product• Creation and implementation of My Adventure Store brand guidelines• Overall direction of international marketing initiative across UK, Canada and New ZealandInitiatives delivered: • Detailed FC South Australia marketing plan including key partnership integration and associated LSM/LAM plan.• Complete local store marketing plan development across all stores• Complete rebrand and repositioning from My Adventure Store to My Adventure Travel• Detailed marketing plan, digital plan and marketing budget• EDM strategy overhaul including newsletter redesign and remarketing strategy• Ongoing direction and management of detailed SEM and SEO campaigns• Social media plan implementation, resulting in 15,000 likes in first three months.• Roll out of Best Priced Adventure guarantee.
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National Marketing ManagerMy Adventure Travel Aug 2011 - Nov 2018Marketing
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Online Marketing ManagerPeregrine Adventures Aug 2010 - Aug 2011Melbourne, Australia
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User Requirements SpecialistPeregrine Adventures Nov 2009 - Aug 2010Melbourne, Australia
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Online Marketing CoordinatorPeregrine Adventures Jul 2005 - Nov 2009Melbourne, Australia
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Marketing ManagerThe Adventure Travel Company Oct 2003 - Jul 2005Melbourne, Australia
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Private Groups Manager, Sales Consultant, Expedition LeaderExodus Travels 1997 - Oct 2003London, United Kingdom
Paddy Scott Skills
Paddy Scott Education Details
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Estate Surveying -
Wellington College
Frequently Asked Questions about Paddy Scott
What company does Paddy Scott work for?
Paddy Scott works for Auswalk Walking Holidays
What is Paddy Scott's role at the current company?
Paddy Scott's current role is Head of Marketing at Auswalk Walking Holidays.
What is Paddy Scott's email address?
Paddy Scott's email address is pa****@****ore.com
What is Paddy Scott's direct phone number?
Paddy Scott's direct phone number is +614001*****
What schools did Paddy Scott attend?
Paddy Scott attended The Nottingham Trent University, Wellington College.
What skills is Paddy Scott known for?
Paddy Scott has skills like Online Marketing, Marketing, Marketing Strategy, Email Marketing, Sales, Tourism, Online Advertising, Digital Marketing, Social Media Marketing, Direct Marketing, Marketing Management, Public Relations.
Who are Paddy Scott's colleagues?
Paddy Scott's colleagues are Anne Blockley, Jessie Ingerson, Chris Leibhardt, Katie Campbell, Daniel Green, Isabella Nolan.
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Paddy Scott
Studying Msc In Global Environmental Politics And Policy & Writing A Dissertation On Rewilding Within A Biodiversity Net Gain FrameworkLondon1paddyscott.com
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