Paddy Carmody Mba Email & Phone Number

Tralee, IE

Ireland

Birmingham/Dublin

• Responsible for all marketing operations in the Republic of Ireland and Northern Ireland for Beiersdorf mass brands (NIVEA, NIVEA MEN, Labello, Atrixo).
• Responsible for all marketing operations in the UK for NIVEA MEN, NIVEA Deodorant and NIVEA Shower, including our award winning Liverpool FC partnership.
• Setting the marketing vision and strategy to develop best in class plans that deliver on key metrics.
• Creating strategies for long term brand equity and growth across our brand portfolio.
• Ensuring that the UK/Irish consumer is at the heart of everything we do.
• Responsibility for a team of five

Dublin, Ireland / Birmingham, United Kingdom

A message to all men: International Men's Day, NIVEA MEN

Dublin, Ireland/Birmingham, UK

• Responsible for all marketing operations in the Republic of Ireland and Northern Ireland for Beiersdorf mass and pharmacy brands (NIVEA, NIVEA MEN, Labello, Atrixo, Eucerin, Elastoplast).
• Setting the marketing vision and strategy to develop best in class plans that deliver on key metrics.
• Creating strategies for long term brand equity and growth across our brand portfolio.
• Ensuring that the Irish consumer is at the heart of everything we do.
• Developing the overall business shopper activation strategies and objectives for the annual business planning process, working in conjunction with sales, marketing and category functions. Thus ensuring consistency.
• Maximising shopper touch points, shopper engagement and conversion into sales across all channels using an insight-led approach. Creating competitive advantage by utilising existing knowledge on activations, promotions.

County Dublin, Ireland

• Responsible for all marketing operations in ROI for Beiersdorf mass and pharmacy brands (NIVEA, NIVEA MEN, Labello, Atrixo, Eucerin, Elastoplast).
• Setting the marketing vision and strategy to develop best in class plans that deliver on key metrics.
• Creating strategies for long term brand equity and growth across our brand portfolio.
• Ensuring that the Irish consumer is at the heart of everything we do.
• Developing the overall business shopper activation strategies and objectives for the annual business planning process, working in conjunction with sales, marketing and category functions. Thus ensuring consistency.
• Maximising shopper touch points, shopper engagement and conversion into sales across all channels using an insight-led approach. Creating competitive advantage by utilising existing knowledge on activations, promotions.

Dublin, Ireland

• Responsible for all marketing operations in ROI for Beiersdorf mass and pharmacy brands (NIVEA, NIVEA MEN, Labello, Atrixo, Eucerin, Elastoplast).
• Setting the marketing vision and strategy to develop best in class plans that deliver on key metrics.
• Creating strategies for long term brand equity and growth across our brand portfolio.
• Ensuring that the Irish consumer is at the heart of everything we do.
• Developing the overall business shopper activation strategies and objectives for the annual business planning process, working in conjunction with sales, marketing and category functions. Thus ensuring consistency.
• Maximising shopper touch points, shopper engagement and conversion into sales across all channels using an insight-led approach. Creating competitive advantage by utilising existing knowledge on activations, promotions.

UK & ROI

• Developed the overall business shopper activation strategies and objectives for the annual business planning process, worked in conjunction with sales, marketing and category functions. Thus ensured consistency between.
• Defined and implemented customer-specific shopper activation strategies in line with both the business long and short-term brand and business strategies.
• Maximised shopper touch points, shopper engagement and conversion into sales across all channels using an insight-led approach. Created competitive advantage by utilising existing knowledge on activations, promotions.
• Developed the in-store and online brand experience through engaging POS and shopper activation platforms. Created winning activation plans for promotions; supporting new product launches; amplifying brand campaigns.
• Managed and developed a team of sales representatives across the multiples and High Street, ensuring plans are well executed and opportunities capitalised upon.
• Evaluated the outcome of all key projects and reviewed the results against stated objectives and current market best practice, which led to recommendations for continuous improvement against internal and external.

London, United Kingdom

• Delivered step-change excellence through the development, implementation and evaluation of strategically aligned trade-facing activities and involvement with all aspect of brand, channel and account planning including
• Worked in collaboration with the Sales and Marketing teams to understand key account initiatives and ensured that events, promotions and NPD were effectively launched in the accounts to maximise investment.
• Ensured alignment across the Sales and Marketing teams on field sales needs and marketing initiatives, including budget management.
• Full responsibility for trade PR and trade shows and ensured that our customers were aware of all NPD and/or initiatives.
• Undertook fieldwork and customer visits on a regular basis. Worked with POS / Media agencies to devise effective strategies.
• Project led a number of projects, including; Complete rebuild of corporate website including e-commerce functionality. Review, and implementation of our Power brand Shelf Ready Packaging (SRPs). Design and.

Birmingham, United Kingdom

Modules studied include: Strategic Management, Marketing Strategy, Business Finance, Accounting, Innovation & Entrepreneurship, Business Economics, Operations Management and Leadership DevelopmentSpecialisation - Marketing Strategy, Strategic Management & Advance StrategyMBA Project- producing a consultancy report for Waitrose

Dublin, Ireland

• Successfully managing a team of 9 Grocery Development Executives (GDEs) on the Take Home Trade operating within the multiples of Tesco, Dunnes Stores, Supervalu and Superquinn throughout the West Coast of Ireland on.
• Supervising/Ongoing management of the GDE team and ensuring Diageo satisfaction through all aspects of their work. This was accomplished through Field Audits, Store Visits, Individual Appraisals, Sales Reviews.
• By working closely with the Regional Sales Manager of the East Team we identified a need for better sales documentation for the teams. We researched, designed and put together a ‘Grocery Development Executive Manual’.

Mba

Activities and Societies: MBA Student Course Representative

Mini Mba In Management, B

Mini Mba In Brand Management, Marketing, A

Mini Mba In Marketing, Marketing

Certification, Digital Marketing

Certificate awarded following participation in the Beiersdorf digital IQ program, the largest learning initiative launched by within.

Diploma In Professional Marketing (Cim)

Msc International Marketing

Bbs Marketing