Ariel Padilla Email and Phone Number
I am a former Division I student-athlete and now experienced sales leader with a demonstrated history of working in the sports industry. I currently run the Ticket Sales Department for the Ontario Reign. I am responsible for strategic ticket sales planning, developing pricing, packages and schedules for each season. I am also responsible for all sales technology including CRM, Outreach and texting platforms.
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Director, Sales & MarketingOntario Reign Aug 2024 - PresentOntario, California, UsResponsible for overseeing the 22-employee Ticket Sales Department, generating $5.6M in annual revenue, and managing a $3.3M annual operating budget.- Played an instrumental role in the implementation of the LA Kings Inside Sales Academy, modeled after the success of the Ontario Reign program.- Developing new marketing campaigns and innovative ways for lead generation.- Continuing to enhance efficiency within the Ticket Sales Department through sales enablement tools. -
Director, Ticket SalesOntario Reign Mar 2024 - Oct 2024Ontario, California, UsResponsible for overseeing the 22-employee Ticket Sales Department, generating $5.6M in annual revenue, and managing a $3.3M annual operating budget.- Played an instrumental role in the implementation of the LA Kings Inside Sales Academy, modeled after the success of the Ontario Reign program.- Developing new marketing campaigns and innovative ways for lead generation.- Continuing to enhance efficiency within the Ticket Sales Department through sales enablement tools. -
Senior Manager, Ticket Sales & ServiceOntario Reign Oct 2022 - Mar 2024Ontario, California, Us- Currently supervising our Sales & Service team, comprised of 4 representatives who are in hybrid roles of servicing our season ticket holders and selling- Continuing to hire, train and supervise our Inside Sales Team of 8 representatives- Responsible for all reporting in both new ticket sales and renewals- Developing new ticket sales campaigns including pricing planning and launch strategies- Creating touchpoint campaigns to lead our team to providing exceptional customer service to our ticket holders- Involved in managing the budget and developing ticket sales goals- Working closely with the marketing team to ensure successful launch of all ticketing products- Successfully developed and launched our Reign on Demand program to provide more flexible ticketing options- Hosted our first ever Season Ticket Member webinar to start the season -
Manager, Inside SalesOntario Reign Jun 2021 - Oct 2022Ontario, California, Us- Recruited an entire Inside Sales Team of 12 for our first season back post-COVID- Trained and developed all 12 Inside Sales Representatives who landed full-time roles in the sports ticket industry after their Inside Sales contracts- Led the team to a record high Holiday Plan Campaign- Assisted in launching our first ever subscription based program through FanRally -
Sr. Account Executive, Season TicketsOntario Reign Jan 2019 - May 2020Ontario, California, Us- Assisted with the recruiting and responsible for training all new salesperson hires- Assisted and directly supervised six Inside Sales Representatives- Assisted Director of Ticket Sales in event planning, problem solving, and task delegation for the FSE staff- Heavy involvement with the development of the Inside Sales Team- Involved in ticket sales reporting -
Account Executive, Season TicketsOntario Reign Dec 2017 - Dec 2018Ontario, California, Us- Rookie of the Year for the 2017-18 season- Generated over $105,000 in ticket revenue for the 18-19 season including over $60,000 in full season revenue- Led team in mini plan sales with over $30,000 in new revenue- Earned Ticket Sales Person of the Month honors for July 2018- Provided exceptional customer service to dozens of current clients- Assists with the recruiting and training process for all new salesperson hires- Assists Director of Ticket Sales in event planning, problem solving, and task delegation for the FSE staff- Heavy involvement with the development of the Inside Sales Team- Involved in tracking sales measurements for ticket sales reporting -
Inside Sales RepresentativeOntario Reign Jul 2017 - Dec 2017Ontario, California, Us- Generated over $40,000 in new revenue using all sales methods, including cold calls, face to face appointments, arena tours, prospecting, and networking events.- #1 on the Inside Sales Staff in FSE and total revenue sold.- Proficient with Ticketmaster Archtics CRM Software, KORE CRM Software, and Veritix Back Office.- Demonstrated the ability to consistently meet and exceed competitive revenue expectations in a non-traditional hockey market.- Two-time recipient of team's "Warrior of the Week" based on sales efforts, seats sold and call numbers.- Able to sell a “full menu” of ticketing packages including mini plans, flex, premium, half and full seasons. -
Real Estate Services AdministratorCbre Oct 2016 - Jun 2017Dallas, Tx, Us- Performed a variety of administrative tasks for assigned staff including but not limited to phone support, draft, preparation and distribution of correspondence, expense reporting, calendar and scheduling, meeting coordination, filing and copying, etc. - Maintained tenant, vendor and property files, including insurance certificates, lease abstracts, etc.- Coordinated and monitored status of work assigned to vendors along with tenant events and appreciation. - Initiated rent collections correspondence and phone contact with tenant where permitted by state regulations. - Assisted with budget preparation by researching costs for supplies and services and obtaining bids as directed. - Prepared monthly and quarterly management reports and administers accounts payable and accounts receivable. -
Sports Marketing Assistant - Social MediaCalifornia State University, Fullerton Jul 2016 - Oct 2016Fullerton, Ca, Us- Increased student attendance at athletic events by launching Snapchat to reach the student population.- Increased followers by nearly 10% across all platforms (Facebook, Twitter, Instagram and Snapchat) by interacting and using contests.- Set-up and attend various community events for teams to attend throughout the year- Assist in game-day duties including: Set-up/clean-up marketing locations at venue; oversee intern team; ensure proper execution of in-game promotions; manage pre-game, in-game, and post-game posting; assist with in-game music/video board as needed -
Sports Media AssistantCalifornia State University, Fullerton Aug 2015 - Jun 2016Fullerton, Ca, Us- Prepare news releases for local newspapers and radio stations; primary, secondary and extended newspapers (metropolitan, dailies, weeklies), radio stations, wire services and TV stations; hometown news media of student athletes; hometown news media of athletic staff and sports guests of the University; and state, national and international magazines.- Respond to statistical and other report requirements for the NCAA, intercollegiate opponents, various periodicals, journals and magazines, major television networks, national wire services and other print and electronic.- Prepare and design media guides, official game programs or necessary information about university intercollegiate teams.- Respond to media requests for specific news articles, fax material, photography sessions, radio interviews and actuaries, TV segments and features for publications.- Provide pre-game statistical information and notes plus any other data the media requires in cumulating the ball games at the University.- Responsible for arranging and distributing photographs with cut lines for newspapers, wireservices, magazines and related media outlets.- Run multiple social media accounts including Facebook, Twitter and Instagram. - Perform other job-related duties as assigned. -
Front Desk/Marketing DirectorThe Office Sports Academy May 2011 - Aug 2015Oversaw daily operations at The Office Sports Academy including client check-in, merchandise sales, membership sales, maintaining a clean facility and answering telephones. Managed all marketing aspects of the facility including being the webmaster of our website, designing flyers/brochures, managing and creating content for all social media sites and mass email communications.
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Softball Admin Assistant/Director Of OperationsCalifornia State University, Fullerton Aug 2014 - May 2015Fullerton, Ca, Us- Coordinate travel arrangements for the team including planning day-to-day activities- Coordinated equipment and kept accurate distribution records- Coordinated scouting meetings- Ran all Titan Softball Camps including day-to-day operations, financial records, etc.- Communicated with other teams to provide information about our tournaments
Ariel Padilla Education Details
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California State University, FullertonCommunication And Media Studies -
California State University, FullertonKinesiology And Exercise Science
Frequently Asked Questions about Ariel Padilla
What company does Ariel Padilla work for?
Ariel Padilla works for Ontario Reign
What is Ariel Padilla's role at the current company?
Ariel Padilla's current role is Director, Sales & Marketing at Ontario Reign.
What schools did Ariel Padilla attend?
Ariel Padilla attended California State University, Fullerton, California State University, Fullerton.
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