As a Digital Strategist, I led the formulation and execution of digital strategies across South Asia. My role focused on creating impactful campaigns, leveraging data-driven insights, and fostering cross-border collaboration to achieve measurable results. I worked closely with diverse teams, driving digital transformation and engagement in various social and political landscapes.

Established and led the Mobilization function, mentoring a team to drive the organization's growth strategy. Developed an integrated offline-online campaigning approach and built a community of dedicated supporters using participatory methods. Managed the organization's website, social media, mobile, and email communications, enhancing supporter engagement and introducing the youth strategy. Worked with senior leadership to foster a collaborative culture, managed budgets, and led high-impact… Show more Established and led the Mobilization function, mentoring a team to drive the organization's growth strategy. Developed an integrated offline-online campaigning approach and built a community of dedicated supporters using participatory methods. Managed the organization's website, social media, mobile, and email communications, enhancing supporter engagement and introducing the youth strategy. Worked with senior leadership to foster a collaborative culture, managed budgets, and led high-impact campaigns. Show less

Worked with various NGOs on communication plans, content strategy, digital strategy and eventsmanagement – this includes working on newsletters, email plans and Annual reports.

Responsible for positioning CRY as a leading organization advocating for child rights in overseas markets including the USA, UK, Canada, and the Gulf region. I spearheaded communication strategies supporting resource generation, fundraising, and volunteer initiatives. My role involved formulating fundraising campaigns, managing media relationships, and executing press conferences. I also developed the digital strategy, managing the organization’s website and social media presence, while… Show more Responsible for positioning CRY as a leading organization advocating for child rights in overseas markets including the USA, UK, Canada, and the Gulf region. I spearheaded communication strategies supporting resource generation, fundraising, and volunteer initiatives. My role involved formulating fundraising campaigns, managing media relationships, and executing press conferences. I also developed the digital strategy, managing the organization’s website and social media presence, while optimizing online spaces through performance metrics for SEM and SEO. Show less

Accountable for managing and implementing the national social media strategy and the communication strategy for the Southern region, I led the planning and execution of large-scale events, advertising campaigns, and resource generation efforts. I was also responsible for driving media advocacy, ensuring positive media coverage, and managing media relationships. My role included designing and maintaining the corporate social media presence and conceptualizing behavior change communication (BCC)… Show more Accountable for managing and implementing the national social media strategy and the communication strategy for the Southern region, I led the planning and execution of large-scale events, advertising campaigns, and resource generation efforts. I was also responsible for driving media advocacy, ensuring positive media coverage, and managing media relationships. My role included designing and maintaining the corporate social media presence and conceptualizing behavior change communication (BCC) initiatives, while executing both online and offline advocacy and fundraising campaigns. Show less

Accountable for the positioning of the brand and communication strategy in the southern region.

Accountable for the positioning and visibility of brands Shilpa (traditional cosmetics) and Instinct (men’s toiletries); responsible for the shop-in-shop concept for brand Tips & ToesRESPONSIBILITIES: - New product development and launch of products - Design and implement POPs, communication programs for customers- Implement promotions, tie-ups, schemes to increase visibility of the products - Responsible for the Shop-in-Shop concept for brand Tips & Toes

Responsible for the marketing and advertising activities of the Aristocrat brand of luggage.RESPONSIBILITIES: - Co ordinate with Agencies for various Advertising and Promotional activities- Formulate and implement of promotional activities- Formulate schemes and incentives to boost sales

Responsible for supporting the marketing activities and setting up the Customer Care Cell at HRJRESPONSIBILITIES: - Create product catalogues, brochures- Organize exhibitions, dealers’ and architects’ meets.- Monitor activities of ‘Johnson’s Gallerie’ – a showroom run by the Company- Setting up the Customer Care Cell