Padma Jayaraman Email & Phone Number

Dallas, Texas, United States

Mentoring operational quality and elements of research design, while improving content and quality of research instruments and reports

Bangalore

• Drove operational excellence — ensured high quality, standardized output in a timely and cost-effective manner
• Designed a new quality control system to audit content and process. Achieved 30% improvement in efficiency, thereby enhancing project profitability
• Built a standardized and scalable operational model that enabled division’s growth from a small turnover subunit to independent and profitable business division. Large syndicated study on customer satisfaction (similar.
• Embedded culture of discipline by instituting process of early escalation and resolution of issues

Bangalore

• Delivered value to clients by providing compelling insights to enable sound business decisions
• As member of leadership team, instrumental in achieving 500% growth in business in five years, with 70-75% annual account retention
• Built client loyalty and deeper relationships — followed through on implementation and feedback with 360 approach to measuring satisfaction. Business from key clients such as Yahoo, Siemens Group, and Infosys increased.
• Implemented unique model to measure and monitor B2B customer experience and identify possible attrition through predictive customer analytics
• Successfully trained and mentored team of eight practice heads, many who are currently industry vertical leads

Dubai, United Arab Emirates

• Independently executed a market feasibility project for a private investor in higher education

Dubai, United Arab Emirates

• Designed and delivered projects on psychographic profiling and consumer segmentation for large multinational companies including Reckitt Benckiser, Friesland Coberco Foods

Chennai, Tamil Nadu, India

• Led a wide range of qualitative research studies with a hands on approach; personally moderated over 300 focus group discussions across diverse socio economic and linguistic regions in India
• Developed excellent sense of “ground realities” with respect to respondents/recruitment and other field related issues

Chennai, Tamil Nadu, India

• Implemented models for measurement of advertising effectiveness, brand identity (Aaker, Kapferers prism); brought strong knowledge of statistics to data analysis

Mumbai, Maharashtra, India

• Early training in quantitative research techniques on large-scale complex consumer research and market construction studies – understanding of systems, processes and constructs. Recognized for analytical approach to.
• Effectively executed projects on advertising effectiveness measurement, consumer segmentation (Hofstede model)

Mba

B.Sc, Mathematics