Research Specialist
CurrentI lead corporate research initiatives, both relational and transactional, that measure and track KPIs like customer satisfaction, user experience, brand awareness, and perception. Insights from both quantitative and qualitative data analysis inform strategic decision-making at all levels of the organization. Examples include developing and running customer satisfaction surveys, brand & market assessments, and CX, UX research for online banking that seeks to assess and improve the desktop… Show more I lead corporate research initiatives, both relational and transactional, that measure and track KPIs like customer satisfaction, user experience, brand awareness, and perception. Insights from both quantitative and qualitative data analysis inform strategic decision-making at all levels of the organization. Examples include developing and running customer satisfaction surveys, brand & market assessments, and CX, UX research for online banking that seeks to assess and improve the desktop and mobile banking experience. Show less