Guide team of highly skilled designers, editors, and technicians to drive all multimedia projects to timely completion while maintaining highest standards. Capitalize on collaborative and results-oriented approach to drive production of meaningful and impactful experiences for Google, YouTube and Alphabet partners. Oversee creative development of cohesive, hi-brand events by actively coordinating with engineering, event production, and event management. Manage and deploy venue wide content and visual interactive experiences

Formed creative ideas and strategies on all assigned projects and articulated/pitched creative concepts to all stakeholders. Collaborated with business development and executive leadership to define company’s product suite, content offerings, revenue model, and all workflow processes. Created 360-degree programs for broadcast, digital, social, and experiential. Forecasted and communicated all project needs to internal departments and tracked accuracy as well as completion of all phases of creative process. Led team of freelance crew to manage and meet deadlines for commercials, branded content, digital and social projects.

Partnered with clients to execute priorities and accurately align roadmaps. Built optimum structure to provide effective and efficient development of creative experiential products. Created high-impact events, product launches, auto show booths, mobile tours, meetings, and conferences by heading internal team and external vendors, production companies, and development resources. Defined creative/strategic vision, organized logistics, managed vendors, provided on-site coordination, and strategized content to achieve success. Networked and expanded market presence by forming professional relations with high-value clients, including Magna, Denso, Jeep, Ram, Daimler Trucks, Ally Bank, Carhart, Wabco, Aptiv and BMW.

Established and maintained company’s creative reputation to maximize revenue generation. Provided creative leadership and fostered positive environment at Auburn Hill office. Provided clear direction to teams on creative work while meeting clients’ goals and strategies. Steered key administrative and financial aspects of creative department. Supervised and supported creative management leaders, allocated resources for creative assignments, and delivered projects for Star Wars Nissan Rogue, Toyota, Jeep Renegade. Articulated/tracked project milestones, deliverables, and risks to realize creative excellence.

Spearheaded team of 15 producers, developers, and creatives to translate creative ideas into solutions and meet client objectives. Managed, monitored, and maintained project scope, task timeline, operating budget, required staff/resources, and overall quality of deliverables. Optimized agency’s process, time-tracking, deliverables, rates to regain profitability.