Claudia Paez Email and Phone Number

Develop and implement strategic & tactical sales and marketing plans for business generation in new geographic and/or established areas International travel to attend/lead conferences, training sessions, tradeshows, customer visits, and/or other key events. Use knowledge of each markets as well as the competitive landscape to identify trends, challenges, and unique selling propositions and differentiators. Gather market information and VOC data to identify trends, challenges, understanding each market uniqueness to drive new products, pricing, marketing and sales strategies. Collaborate with engineering/product managers during new product development processes to ensure fulfillment of market priorities to maximize market share, sales and profits. Forecasting and data analysis including models to support customer’s investment decision processes (i.e. ROI, TCO, payback periods, etc.)

 Develop the LATAM distribution network by identifying, enrolling, training and supporting local distributors. Manage business relationship with a designated set of customers across Latin America. Work closely with the Global Sales Director on commercial and business development strategies. Monitor sales, order entry and profitability for each customer for the achievements of budget targets. Collaborate with engineering during NPD to ensure that market priorities and low-cost objectives were met. Organize client visits on a need basis (i.e. large projects, trades hows, negotiations, etc) Provide support to the European, African and Middle Eastern regions as required

Direct responsibility for quotation of electric rope shovels including accountability for booked sales and net margins. Liaison between dealers and the electric rope shovel product line during the divestiture process including on-site dealer training sessions in multiple countries. Leader of aftermarket dipper sales strategy.CLAUDIA PAEZ – PAGE 2414.791.9581 ● claudia.paez@gmail.com Developed precise and on-time multi-million-dollar mining equipment quotations including pricing, technicalspecifications, application studies and theoretical production estimates. Worked with various departments, coordinated, compiled and generated Caterpillar Global Mining’s response to officialcustomer inquiries ensuring the responses were comprehensive, accurate, on time and competitive. Generated and maintained machine and options pricing ensuring accuracy, consistency and alignment with targetmargins. Traveled Globally to support to shovel sales negotiations, customer visits, dealer training and VOC gathering Generated a 202% annual revenue increase

Administered Caterpillar’s largest contract for electric rope shovels within India while maintaining all contractual recordkeeping inclusive of: Original contract, contract correspondence, amendments, clarifications, contract deviations, and payment schedules. Further, maintained responsibility for ensuring compliance with contractual obligations, coordinating cross-functionally with multiple engineering departments, and providing contractual guidance. • Continuously monitored performance progress, ensuring that equipment and associated services were provided as in accordance with contractual specifications.• Liaised between, Caterpillar Global Mining, local personnel, field personnel, and the customer to effectively manage and resolve claims while maintaining the highest customer satisfaction and relationship integrity.

Responsible for implementing marketing strategies for Latin American including designing and executing a Kohler Showroom Program for Mexico, Central/South America, and the Caribbean.Tasked with the responsibility of defining pricing strategies, new product schedules, budget analysis, forecasting, and profitability indexes. Organize and facilitate large-scale events – International Showroom Opening Events and trade shows. Coordinated and implemented an online training program in Spanish for sales representatives in multiple countries. Implemented initiatives to grow brand awareness while improving sales and expanding market shares. Built successful networking relationships with distributors to improve geographical market penetration. Trained more than 200 sales personnel in 10 different countries to ensure product knowledge.