Paul Ferris Email & Phone Number

Sydney, NSW, AU

Stockholm, Sweden

• Head of campaigns and strategist at a progressive digital agency working with organisations across the Nordics and Europe on campaigns aimed at changing minds, winning elections, and raising money online. Highlights.
• Agency lead for the European Green Party for the 2019 EU elections. As the Green’s agency for the 18 months in the lead-up to the elections, our team made with extensive contributions across strategy, creatives and.
• Strategy lead for the Swedish Society for Nature Protection’s “Operation: Save the Bees” campaign. The campaign broke numerous fundraising and engagement records, and helped pioneer new ways of working for the NGO –.
• Agency lead for Keep Sweden Tidy, leading development of a new engagement strategy that has transformed the organisation’s communications and campaigning work. Following implementation, the organisation’s flagship.
• Agency lead of our extensive work with the national Swedish Tourist Association, including large brand campaigns and digital membership recruitment efforts. Our work played a key role in shifting the organisation’s.
• Agency lead for Amnesty International Sweden, including implementing a new approach to recruiting monthly donors online which outperformed the previous approach by 600% in tests.

Stockholm, Stockholm County, Sweden

• Full-time consulting gig as digital strategist for the Swedish Greens' 2022 national election campaign.Key achievements during my six months there included:
• Developed party's first digital fundraising strategy, and then delivered it. Raised almost 5 million kronor in small donations for the campaign, a 15x increase on the previous election and almost 30% of the total.
• Developed the strategy and plan for the party's multi-million kronor paid media campaign, including day-to-day management of our media agency.
• Played a key role in developing and setting messaging for all digital and paid channels, in line with overarching election strategy.
• Doubled the party's email list through lead-generation campaigns.
• Generated over 1000 new volunteer signups, including development of a lightweight digital tool to channel new signups to the right party contacts in over 200 local party districts.

Greater New York City Area

• Played a leading role in growing consumer campaigning group SumOfUs from a small, young organisation into a strong, 35 person team with over 12 million action takers around the world. As part of the leadership team, I.
• Building SumOfUs' online fundraising program from scratch, allowing us to raise millions of dollars a year and fund impressive campaigns
• Leading numerous winning campaigns as Campaign Director, on issues including workers rights in Bangladesh, pesticides in the food system, and many more – including all press and communications work around campaigns
• Running SumOfUs' growth and engagement innovation work, looking for new ways to bring huge numbers of people into our community, and personally developing some of SumOfUs' highest engagement campaigns, attracting.
• Leading the creation of a growing product and technology team at SumOfUs, including working as product lead on development of an open-source campaigning software product
• Line managing and coaching numerous staff, including managers, campaigners, and technologists, as well as leading the recruitment and hiring of many of the members of the strong SumOfUs team today.

Sydney, Stockholm And New York

I led the creation of a large media ownership campaign in Australia in the wake of the Murdoch phone hacking scandals, engaging tens of thousands of people in the issue and winning a public media inquiry from the Federal Government at which I presented. The campaign generated unprecedented debate on the issue in Australia (but ultimately, we lost the.

Gothenburg

I worked as a consultant on a small three person team with a former Executive Director of Greenpeace Nordic on two pioneering environmental campaigns, providing thorough research, stakeholder analysis and campaign strategy. The projects were based on a unique model: Finding leading companies with the vision to finance serious environmental campaigns, run.

Sydney, Amsterdam And Gothenburg

I assisted with research and writing for a book by Paul Gilding, previously Executive Director of Greenpeace International, titled "The Great Disruption" (Bloomsbury, 2011). The book covered the value of ecosystems, ecological and economic crises, politics of climate change, consumerism and new socio-economic models for prosperity.Bill McKibben said in his.

Sydney

In one of my several leading voluntary roles with the AYCC over a number of years, I helped manage the organisation's online work as we successfully pioneered the use of digital and email campaigning to reach and engage tens of thousands of young people across Australia in climate campaigning. AYCC – learning from our sister organisation in the US – was.

Bachelor Of Arts, Bachelor Of Laws (Honours I), History, Political Economy, Law

Activities and Societies: Australian Student Environment Network, Students' Representative Councillor, Law Society Social Justice.

Certificate (Tisus Provet), Swedish Language

This intensive language program qualified me for university studies or professional work in Swedish. (Tisus är ett behörighetsgivande prov.

Fellow

Undertook a nine month sustainability leadership training program with 20 other fellows. Supported by a scholarship from NSW Nature.