Paul Ferris Email & Phone Number

Sydney, Nsw, Au

Stockholm, Sweden

Head of campaigns and strategist at a progressive digital agency working with organisations across the Nordics and Europe on campaigns aimed at changing minds, winning elections, and raising money online. Highlights include:• Agency lead for the European Green Party for the 2019 EU elections. As the Green’s agency for the 18 months in the lead-up to the elections, our team made with extensive contributions across strategy, creatives and tactical innovations – resulting in the “Green Wave” and the party’s best-ever election result.• Strategy lead for the Swedish Society for Nature Protection’s “Operation: Save the Bees” campaign. The campaign broke numerous fundraising and engagement records, and helped pioneer new ways of working for the NGO – ultimately winning Campaign of the Year from the Swedish Fundraising Association. Also responsible for a rapid-response project recruiting an unprecedented 20,000 new paying members within the course of a few weeks.• Agency lead for Keep Sweden Tidy, leading development of a new engagement strategy that has transformed the organisation’s communications and campaigning work. Following implementation, the organisation’s flagship cleanup campaigns have mobilised more people than ever before (over a million kids and adults!), as well as won a landmark anti-littering law in Sweden based on supporter engagement.• Agency lead of our extensive work with the national Swedish Tourist Association, including large brand campaigns and digital membership recruitment efforts. Our work played a key role in shifting the organisation’s value proposition from discount club to engagement hub, resulting in the first increase in membership in decades and higher member satisfaction.• Agency lead for Amnesty International Sweden, including implementing a new approach to recruiting monthly donors online which outperformed the previous approach by 600% in tests.

Stockholm, Stockholm County, Sweden

Full-time consulting gig as digital strategist for the Swedish Greens' 2022 national election campaign.Key achievements during my six months there included:• Developed party's first digital fundraising strategy, and then delivered it. Raised almost 5 million kronor in small donations for the campaign, a 15x increase on the previous election and almost 30% of the total campaign budget. Innovative use of peer-to-peer texting and automations to achieve the result.• Developed the strategy and plan for the party's multi-million kronor paid media campaign, including day-to-day management of our media agency. • Played a key role in developing and setting messaging for all digital and paid channels, in line with overarching election strategy.• Doubled the party's email list through lead-generation campaigns.• Generated over 1000 new volunteer signups, including development of a lightweight digital tool to channel new signups to the right party contacts in over 200 local party districts.• Helped recruit thousands of new party members through email, texting and paid social campaigns.• Based on the above and more, played an important roll in increasing the Swedish Greens' support from 2.7% when I joined to 5.1% on election day, in a tough political climate for the party.

Greater New York City Area

Played a leading role in growing consumer campaigning group SumOfUs from a small, young organisation into a strong, 35 person team with over 12 million action takers around the world. As part of the leadership team, I played a key role across all areas of the organisation’s work, including:• Building SumOfUs' online fundraising program from scratch, allowing us to raise millions of dollars a year and fund impressive campaigns• Leading numerous winning campaigns as Campaign Director, on issues including workers rights in Bangladesh, pesticides in the food system, and many more – including all press and communications work around campaigns• Running SumOfUs' growth and engagement innovation work, looking for new ways to bring huge numbers of people into our community, and personally developing some of SumOfUs' highest engagement campaigns, attracting millions of new people to take action with SumOfUs• Leading the creation of a growing product and technology team at SumOfUs, including working as product lead on development of an open-source campaigning software product• Line managing and coaching numerous staff, including managers, campaigners, and technologists, as well as leading the recruitment and hiring of many of the members of the strong SumOfUs team today.

Sydney, Stockholm And New York

I led the creation of a large media ownership campaign in Australia in the wake of the Murdoch phone hacking scandals, engaging tens of thousands of people in the issue and winning a public media inquiry from the Federal Government at which I presented. The campaign generated unprecedented debate on the issue in Australia (but ultimately, we lost the campaign).As lead campaigner on the organisation's online fundraising work, I played a leading role in the testing and iteration of Avaaz's online fundraising emails and technology, responsible for raising tens of millions of dollars online. In addition, I was deeply involved in the launch of the (failed) Avaaz "Daily Briefing", an experiment with a progressive daily news service for Avaaz's millions of supporters, and the (successful) Avaaz Community Petitions website.Driven by revenue growth through our online fundraising efforts, the organisation grew from 35 staff when I joined to over 80 when I left.

Gothenburg

I worked as a consultant on a small three person team with a former Executive Director of Greenpeace Nordic on two pioneering environmental campaigns, providing thorough research, stakeholder analysis and campaign strategy. The projects were based on a unique model: Finding leading companies with the vision to finance serious environmental campaigns, run independently but capable of both advancing their business interests and winning significant environmental victories.

Sydney, Amsterdam And Gothenburg

I assisted with research and writing for a book by Paul Gilding, previously Executive Director of Greenpeace International, titled "The Great Disruption" (Bloomsbury, 2011). The book covered the value of ecosystems, ecological and economic crises, politics of climate change, consumerism and new socio-economic models for prosperity.Bill McKibben said in his review of the book: "Paul Gilding offers some excellent insights into how we might weather that which we can no longer completely prevent–and how we can still prevent that which we won’t be able to weather. If you’re planning to stick around for the 21st century, this might be a useful book to consult."

Sydney

In one of my several leading voluntary roles with the AYCC over a number of years, I helped manage the organisation's online work as we successfully pioneered the use of digital and email campaigning to reach and engage tens of thousands of young people across Australia in climate campaigning. AYCC – learning from our sister organisation in the US – was one of the first organisations in Australia to work in this way. A key focus and responsibility was developing and maintaining online content and communications in the lead-up to Power Shift 2009, Australia's first national youth climate summit with over 1,000 participants.

Bachelor Of Arts, Bachelor Of Laws (Honours I), History, Political Economy, Law

Activities and Societies: Australian Student Environment Network, Students' Representative Councillor, Law Society Social Justice.

Certificate (Tisus Provet), Swedish Language

This intensive language program qualified me for university studies or professional work in Swedish. (Tisus är ett behörighetsgivande prov.

Fellow

Undertook a nine month sustainability leadership training program with 20 other fellows. Supported by a scholarship from NSW Nature.