Alex Fitschen Email & Phone Number

Villa Park, Ca, Us

Chino, California, United States

Orange County, California, United States

Orange County, California, United States

XP League is bridging the gap between conventional youth athletics and competitive esports. Our innovative program emphasizes building social skills and sportsmanship through a positive coach-led structure. Players receive a pro-level experience while they develop lasting life skills. The thrill and excitement of esports are now accessible to elementary and middle school-aged kids in a fun and healthy way.

Orange County, California, United States

• Producer & Host of The Epic Pub Quiz• Host of The Weekly Big Game Watch Party with Dave & Buster's (season 1-3)• Producer & Host of The Epic Pub Quiz Show

Orange County, California Area

• Designed, coordinated, and executed all corporate marketing initiatives, including the development of a 5-year marketing strategy focusing on forecasted goals, annual themes, and anticipated annual marketing additions• Onboarded a social media agency, evaluating multiple agencies and leading individual onboarding meetings with franchise owners and marketing managers to establish weekly deliverables, plan monthly promotions, and communicate with the agency to coordinate all deliverables• Managed and maintained the corporate website, creating pages, developing copy, and adding multi-media assets; improved the functionality of the mobile site, resolved server-side errors, added SEO plug-ins, and updated security• Coordinated a team of developers to create the Big Air App, including designing new features, redesigning the UX, and adding reusability features• Led marketing trainings for all new franchise operators, explaining the quarterly marketing kit, how to create and schedule marketing emails, how to implement the new app, and how to evaluate social media metrics and adjust strategy• Created monthly newsletters, automated marketing emails, and SMS messaging based on multiple variables and triggers

San Francisco, California

• Launched social media accounts and created daily content for all digital channels including advertisements on Instagram, Facebook, and Twitter, blog content, and all public-facing responses and inquiries to promote user acquisition and brand awareness• Collaborated with the Director of Operations and Account Lead to redesign the app UX, writing copy for each page and determining the app’s navigation• Designed and executed a proof-of-concept campaign to promote use of the app for events featuring Katy Perry, Imagine Dragons, The Foo Fighters, and Robert Plant, leading to an initial valuation of $40M

San Francisco, California

• Created all physical and digital assets including one-pagers, pitch decks, mock-ups, and infographics needed by the business development (BD) team to support their sales communication and acquisition of partners like NBC, CBS, and BBC• Coordinated with the BD team in the acquisition of major clients, developed a series of advertisements to grow small community adoption, and partnered with SportsTechie, ultimately doubling the subscriber counter/user base from 6M to 12M+ users• Responded to all public-facing inquiries and reviews of the company on platforms such as social media and Glassdoor, as well as responding to the main company email and Zendesk customer requests for troubleshooting and website feature issues• Wrote copy for the website redesign, established the new website aesthetic, and assisted in wireframing the main pages• Operated as the esports account manager in 2018, coordinating with content creators and organizations (ex: (Jwonggg, Echo Fox, Ninjas in Pyjamas)) to best utilize our platform and Twitch extension

Irvine, California

• Developed daily content for 20-30 clients on Facebook, Twitter, and Instagram, responding to comments and inquiries on social profiles and message boards• Wrote blog content, coordinating with an Account Manager and SEO Specialist

San Jose, Ca

Mountain View, Ca

Greater New York City Area