 Successfully manages all aspects of the business, including operations, finance, and human resources. Resulting in consistent growth in profit by an average of 5% annually.  Expanded company portfolio with the opening of a new clinic location in 2016. Introduced new services to expand revenue streams (ex. Sleep Lab, CBTI and Myofunctional therapy, online sales portal). Currently working on a getting accreditation for a new service/lab facility.  Oversees the internal and external teams for all 3 company groups (Sleep, Pediatrics, Myhealth), providing leadership, coaching, and fostering a collaborative work environment. Executed cost-control strategies, resulting in a drop in annual operational expenses by 4% on average. Review Industry, Market and Revenue data to identify opportunities and threats, and develop programs to address such. Develop and manage marketing plan and budget for all clinics and services.  Established and maintained strong relationships with suppliers, ensuring a reliable supply chain. Implement operational improvements to enhance team efficiency. (ex. Weekly operations meetings, inventory monitoring process, utilization reports)  Standardize company brand equity manual and oversee various marketing channels to drive increased awareness and patient acquisition. – e.g. Website, print materials, marketing email, social media pages

 Act as an adviser for different functions (e.g. Sales, Marketing, Admin Operations, Rollout, Logistics) within Global Access Group Recommend organizational changes to enhance team efficiency and align roles and responsibilities to other groups within the SMART organization Review and proposed enhancements for existing contracts to align with current market trends

Developed and authored the business model and portfolio expansion from a voice only service to full-suite services (e.g. SMS, Data, and VAS) with the introduction of Link Plus, Marino Phonepal, SMART Sat and Marino Textmate to cater to different market segments. Contributing Php 200M in additional revenue per annumDesigned and prepared “CTC/EPIN for all” project to address two (2) key issues from trade and customer perspectives: 1) Inventory/SKU management at wholesale/retail level, and 2) customer confusion  Composed and negotiated commercial deal with third-party Company (i.e. THURAYA) to provide expanded coverage and service Broadened regional presence by tapping Service Providers in adjacent countries (ex. Malaysia, China, Korea ), growing usage revenue by Php 5M per monthIncreased Portfolio Revenue to Php 1 billion by 2008, coming from an average of Php 600M in 2006Project Lead for Blue Ocean Wireless to introduce new Voice and SMS services for the maritime industry Established commercial discussions with Inmarsat to introduce expanded coverage in Indian Ocean, Middle East, Africa and parts of Russia Planned an Above-the-line Campaign in 2007 which received various industry awards: Bronze medal (Ad Congress Araw Awards); Best in Copy/Art Direction (Golden Quill Awards), Best Print Ad (Cannes Lions delegate program)Created Project MIC (SMART Click Internet Café) in April 2006 with the objective of introducing Internet services to far-flung areas

 Managing Marlboro Adventure Team and Marlboro Red Racing School Mainline campaigns to boost awareness and uplift imagery. Able to achieve 280k in sign-up forms and 4.5M raffle entries vs. previous year. (A 175% and 126% increase respectively) Directing the product launch for MB10x2 to address gaps in the market Spearheading Packaging innovations with the introduction of Marlboro Red Racing and Marlboro Country Special Edition packs Formulated 3-Year Marketing Roadmap aligned with Global marketing code and local laws (RA9211)

 Created and launched GSM Blue nationwide, responsible for growth and market expansion through thematic and tactical initiatives. Able to achieve 9% market share on the first year, and a 175% increase in sales for GSM Blue on the second year Realizing 15% savings on Operating expenses with the rationalization of Ginebra San Miguel SKU’s based on role and market trends Pioneering and instituting brand equity standards manual  Supervising and coaching two (2) Brand Assistants in organizing National/Local promos Evaluating Internal/External Data needed for strategic and creative Above-the-line and Below-the-line executions. Providing authoritative advice to the Brand Handling and Media Agency in line with the development of brand’s communication plan aligned with Positioning, Role and Copy strategy. Controlling expenses vis-a-vis brand budget of Php 150 Million. Conceptualizing and launching innovative programs applicable and aligned to Luzon, Visayas and Mindanao Markets based on specific SKU roles.  Organizing the Advertising Agency in the development of media, creative strategies and executions.

 Assisting in the Development and implementation of marketing mix strategies to ensure growth and profitability of LTDI’s flagship brand, Ginebra San Miguel. Administering and implementing various programs (National & Local) in line with assigned SKU’s. Overseeing the test market of GSM 3.8L from conceptualization to final recommendation. Conducting store and outlet checks to monitor the status of Ginebra San Miguel and competitors’ products, and gauge trends in products and packaging designs. Engaging in marketing group activities for products such as brand name and label studies, packaging test, consumer test, taste test, focus group discussions, product launch and promotion. Analyzing vital internal and external market information to provide inputs in key marketing programs.