Channel Marketing Coordinator, Americas And Pacific
Santa Barbara, California Area
Throughout this role, I had the opportunity to support mass & regional retail, online channels and the Custom Integrator channel in various areas of marketing (marketing programs, asset production, communications, localization, event management and more)Go-to-market lead for international distributive regions (Australia/New Zealand, LATAM, SE Asia) driving growth across those regionsEvent managed the largest channel events, including CEDIA Expo (2), CES, internal summits (2) & a nationwide training tour, which included administrative, logistical and overall project managementOwned channel marketing programs including a regional retail flagship display program, annual nationwide training tours, 3rd party labor demo programs at Best Buy & Target and new asset initiatives like a nationwide shipper program Worked closely with regional retailers & custom integrators to execute one-off marketing programs