- Leads and executes all facets of operational marketing, ensuring alignment with brand strategies and objectives;- Oversees the planning and execution of all dealers and corporate events;- Manages comprehensive communication with dealers to deliver precise, impactful communication that enhances brand presence and dealer engagement;- Oversees the seamless implementation of POS material, maintaining a high standard of brand consistency across the network.

Developing and managing marketing campaigns across all Porsche Aftersales divisions (Motorsport, Lifestyle, Classic, Parts)• Conducted pricing analysisand presented reports to both aftersales department and the dealer network;• Provided ongoing support to dealerships to plan and implement successful events and ensure best business practices;• Support on warehouse and provided guidance to guarantee seamless peak seasons;

Support on coordinating performance analysis and reporting of the entire Global Marketing division• Lead global reporting activities on a regular and ad hoc basis, coordinating with all regions and company agencies• Responsible for the analysis of the entire customer journey to impact business decisions and provide insights for global company activities• Applied comprehensive views of consumer behavior through Adobe Analytics to support both the Product and Digital Marketing teams

Support in project management from Pilot to more advanced stages by coordinating Regions, suppliers, and agencies•Supporting on designing and implementing a more digitalized customer experience via smart dealership infrastructure and omnichannel solutions• Supporting on designing new digital tools and services based on Blockchain technology• Benchmarking on competitors and customer expectations within the automotive and luxury industry• Identifying new trends and cultural phenomena to enhance existing projects or suggest new ones to focus on