- Identify and drive the overall eCommerce strategy (web, mobile and kiosks), partnering with teams across the organization to enhance the digital customer experience, maximize site usability and performance, and manage the business profitably.- Lead and run effective Agile development cycles and plan resources across teams to meet website goals for revenue and customer satisfaction.- Oversee and manage all Digital Media Planning/Buying and Search Engine Marketing (including Paid Search and SEO) to drive demand and high quality site traffic.

- VP of Marketing, Graduate Student Council 2012-2013- WWE Studios, External Business Consulting, Fall 2012- Integrated Brand Management Team Project Competition, Finalist: Financial modeling in Excel for acquisition proposal and strategy; primary data research and Nielsen data analysis for consumer trends.- CSR Case Competition, sponsored by Keurig- Pharmaceutical Industry Marketing Simulation Team Project- USC Consulting Challenge 2013, sponsored by Disney ABC Television Group

Formulated strategy to improve SPE’s online system for globally managing creative assets

- Designed, launched and coordinated marketing plans for the institution and affiliated programs, increasing program affiliation numbers and volunteer retention.Accomplishments- Developed and implemented the short-term communication strategy for the organization, customized in six different languages- Developed an intranet interface to share the organization s marketing resources worldwide, recognized by Microsoft as a case study- Achieved high exponential growth for digital viral campaigns, increasing the number of impressions to 250K per delivery and triplicating the CTR for interactive deliveries- Some of these strategies are now being implemented in the U.S., Spain, Brazil and Italy.Case:http://www.microsoft.com/sv-se/kundreferenser/-/Red-Mision-Internacional/Microsoft-SharePoint-2010-y-Red-Mision-Internacional-en-la-b-squeda-de-la-transformacion/4000011006

ON Music is an event production company, focused on social and corporate events (annual conventions, theme corporate events, and weddings among others). The company offers event planning services and professional audio, video and lighting equipment rental services.Responsibilities- Event management and operations- Marketing, partner and sales strategy

- Developed and implemented communication and marketing strategies designedto improve the members perception of the organization.- Designed the organization website’s strategic layout and structure, refreshingand updating the look and feel, increasing traffic to more than 100,000 visitorsper month; site offers spiritual guidance, and resources; refreshed content daily.- Implemented primary market research to determinethe most appropriate direction for a new organization-wide communication strategy.