Nikhil Pahwa Email & Phone Number

Toronto, Ontario, Canada

• Worked as demand generation expert and established new process that leveraged Salesforce and Pardot automation techniques to create more Marketing Qualified Leads. Created various campaign performance dashboards focusing on LTV and ROAS• Integrated social media (Google Ads, Facebook Ads) platforms with Pardot and increased the ROI by 20% by working on conversions Created drip campaigns in Pardot for 5 % increase in the number of Marketing qualified leads.• Led A/B testing of campaigns & created/optimized landing pages in CMS along with working on SEO optimization (technical & content)• Owned conceptualization of digitizing the product web pages with focus on lifecycle management & current consumer needs to generate more leads. Led the GTM strategy for new products across various channels.• Worked with management team to develop commercial plans. Implemented marketing automation tool Pardot working withSales, Service, Channel Marketing to create high impact digital campaigns geared towards revenue generation and seamless digital customer experience.• Used Google analytics and data studio for customer insight and campaign optimization.• Created marketing strategy, briefs, and marketing plans for variety of Canon products with diverse selling channels.• Worked towards end-to-end product lifecycle. Project planned and created an ecosystem of data driven marketing decisions• working with global sales & product teams increasing NPS score from 90% to 93%• Worked with multiple agencies on revisiting the brand positioning and creating social media campaigns.• Worked on implementing first ever chatbot experience on product pages.

Communication & Demand Generation• Led the client’s credit card email campaign conceptualization, segmentation of target audience, creating copies for emails and optimization using lead scoring model with A/B testing. Increased click through rate from 12% to 23%, open rate from 13.5 % to 27% and reduced unsubscribe rate from 3.2% to .05 %, • Collaborated with graphics and copywriting team to create effective copies that increased the traffic to credit card products page by 20%. • Worked cross functional internally for adherence to brand guidelines, deliverable progress, communication compliance & led governance calls with client for reporting budget utilization campaign performance & recommendations.• Managed SEO to achieve high target keyword organic rankings. Created valuable offers by planning, executing & optimizing SEM & social media campaigns. Increased the leads by 45 % YoY and reduced CPL by 35 % Created content across platforms like blogs, newsletters focusing lead generation & conversions• Improved Genpact’s brand visibility by working with regional business leaders across US, Canada to understand customer touch points for optimizing landing pages. Hosted webinars, created whitepapers. Prepared dashboards to track progress for key metrics • Led marketing plan Implementation- Estimating timelines, campaign costs, resource requirements and execution working with Global Marketing team, SME’s & vendors• Deepened engagement with analyst organizations like Gartner, HFS etc. in key markets to help raise awareness, influence opinions/outcomes, and capture greater mindshare. Achieved high performance zone rankings for each year. Prepared presentations & pitch book design as per Corporate Identity and Corporate Design (CICD)

Communication & Demand Generation• Improved website traffic growth by 60% and owned lead management process through Salesforce. Built customer acquisition & retention strategies• Maintained the brand identity by executing campaigns through newsletters, mailers, social media campaigns• Compiled capability deck related to new business development leads during presales process/exercise• Organized client workshops to understand as is processes and built customized solutionsManaging Industry Events• Managed 10 plus corporate events with General Manager, Executive Chief and reported the ROI metrics• Monitored and maintained collected data for accuracy and quality for effective use in marketing campaigns

• Facilitated the proposal development and working plan for designing customized Alarm systems with Onshore Stakeholders• Provided technical support related to installation & troubleshooting of different Home Automation Products to field engineers in U.S and Canada• The Product Line included Burglar and Fire Alarm Control Panel Wireless devices used in Home Automation, such as Motion Sensors, Glass breaks, Smoke sensors, Touch Pads, etc. Communication with central monitoring station • Awards- Best customer advocate Q 2 2012

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Member of Cultural Committee Organized visits to sheikh Mohammed center for culture(Dubai), blue.

Bachelor Of Technology (B.Tech.), Electronics And Instrumentation, 64.53

Activities and Societies: Event Coordinator Contrivance 2K10 Won 2nd prize for one act play in national techno-cultural event and served.