•Created consumer profile for new product lines and then found consumers who fit profile through social media •Managed logistics and creative of multiple cross-collaborative giveaways with like-minded brands and individuals•Ordered and shipped influencer items through ShipStation, leading to faster shipping times and therefore faster content creation

• Developed new automated email campaigns using Klaviyo, reaching over 80,000 active users through remarketing• Designed Facebook/Instagram ad campaigns, leading to website conversions at less than $0.50 per conversion• Organized multiple collaborations with target market influencers and companies, creating a 15% increase in social media followers

•Managed a team of six students, giving them guidance on how to perform market research and develop new products•Pitched new portable cereal options, backed by primary research, to a team of executives at General Mills, Inc.•Conducted multiple shop-along with target consumers, gaining insights on shopping habits in terms of breakfast foods

• Increased consumer activity by 15% through organizing social media presence with targeted market response data• Attracted several thousand potential consumers through designed trade show booths adhering to our brand imageLehi, UT• Established presence among the Utah beauty/home buying community with new guerrilla marking techniques, including merchandise parties and collaborations

• Reached over 10,000 new target consumers through an demographic driven Google AdWords campaign• Increased product usage by 20% through leading a targeted phone campaign• Increased page retention by 15% by providing the company with developed customer insights to improve site accessibility