Marketing Communications Specialist And Operations Manager
Current• Lead the creation and management of external communication materials, including webinars, ensuring content accuracy, appropriate messaging, and final approval for distribution.• Oversee all marketing activities, guiding an in-house graphic designer on project execution.• Craft, edit, and manage social media content deployment for both B2B (brokers) and B2C (members) audiences to enhance engagement and reach.• Plan and coordinate external sales events, managing all aspects including promotional materials and collateral.• Act as Project Manager for incoming requests, ensuring timely completion and efficient workload distribution among team members.• Drive project development from initial concept through to successful launch, delivering high-quality written content that aligns with the customer journey.• Support the execution of marketing strategies through research, analysis, and strategy implementation, effectively targeting both B2B and B2C markets.• Maintain and update marketing assets, including branding materials, tradeshow equipment, and related IT resources.• Analyze marketing data to refine strategies and optimize performance outcomes for both brokers and members, leveraging insights to enhance lifecycle marketing efforts.• Ensure quality control for member and client email communications, maintaining brand consistency and proper formatting.• Implement and oversee multi-channel marketing programs and strategies to achieve broad reach and impact across the customer lifecycle in both B2B and B2C sectors.I am also a part of HealthEZ’s Culture Club that fosters engaging and innovative ways to bring employees together.