Paige Arfman Email & Phone Number

New York, New York, United States

• Promoted from role as Account Supervisor to Vice President to oversee a high-level of client service and team members to meet objectives and deadlines
• Aid in finding new innovative opportunities to grow client business through new clients and development of creative proposals
• Managing account teams and overseeing their day-to-day tasks.
• Creating an account strategy to use as a roadmap for account planning and execution
• Continuing to secure high impact and in-depth media coverage for/on new product launches, existing skus, new store openings, founder features and business stories
• Conceptualize and execute strategic on-brand partnerships and collaborations that act as a powerful vehicle to shift consumer perception and reach new audiences

New York, New York, United States

• Promoted from role as Account Executive to Senior Account Executive to support account management and serve as client-facing contact for AZIONE’s beauty, wellness and lifestyle brands
• Oversee and manage account teams on a daily basis
• Plan and execute on-brand events, including press previews, media/influencer breakfasts/dinners, executive panels, new product launches and store openings
• Ideate and curate new business decks and proposals
• Construct and execute creative influencer campaigns, mass seedings and paid influencer posts
• Develop materials including but not limited to, press releases, agency announcements, product & business pitches, scope of works, media lists, briefing documents, etc.

Greater New York City Area

• Draft media alerts, press releases, pitches, gossip items and other press materials
• Regularly develop and maintain media contacts lists and databases
• Pitching to long lead & short lead editors in both the US & CA
• Maintain updates for clients for weekly agenda and monthly reports
• Organize and execute gifting and product seeding
• Pro-actively pursue press coverage and publicity for all clients on a regular, ongoing basis

Greater New York City Area

• Provided administrative support to 3 senior executives
• Coordinated international/domestic travel arrangements for guests and staff including airplane tickets, private flights, hotel accommodations, special requests and all ground transportation arrangements
• Managed phones, calendars, client and client interaction
• Assembled a globally diverse invitee list of 500 people through the utilization of FileMaker and Vanity Fair’s Contact List
• Conducted the research and partook in the development of the overall agenda of 8 seminars & selection of speakers not up to but including comedian Conan O’Brien and Vice President Joe Biden
• Executed the usage of FileMaker pro to consolidate guest information & additional client contacts

Washington D.C. Metro Area

• Created press clips for clients
• Posted listings for upcoming events on various websites
• Assisted with upcoming client events and worked onsite at the event
• Created excel sheets for various projects
• Used Social media platforms such as Pinterest and Facebook to promote clients

Greater New York City Area

• Worked in the Broadcast and Celebrity Relations department to further endorse Tractenberg & Co.’s clients products
• Used many different databases such as Cision and Red Pages, to compile contact lists
• Developed and contributed to broadcast pitches for different products, which were aired on local shows including News 4, The Today Show and New York Live.
• Used Pitney mailing system to send packages to clients and celebrities, in efforts to promote the product

Washington, DC

• Led efforts to improve and enhance social media, through twitter and Facebook; in doing so PanHellenic’s following has nearly doubled
• Planned and participated in multiple events in behalf of endorsing Greek Life on campus; Greek Week in particular was very successful, all chapters on campus participated
• Arranged promotional events at various stores in Georgetown for Pre-rush promotional events

Greater New York City Area

• Assisted on the set of Project Runway and provided administrative support to the head of the production team.
• Supported the crew before and during filming to help with various tasks, such as going on runs to pick up materials or products.

Long Island, NY

• Worked as a Production Assistant on many different commercial shoots and provided administrative support to the head of post –production, within the office, which involved assisting the editors
• Coordinated advertising agencies during their post -production process, which included offline editing, online editing, graphics, and trafficking.
• Fielded client questions and explained the different editing and graphic rooms utilized based on the individual projects needs

Education record

Study Abroad- Unsw School Of Business, Marketing And Event Management

High School