• Designs programming for weekly classes and corporate wellness sessions, focusing on enhancing clients’ well-being and engagement. • Manages content creation projects from conception to completion, ensuring high-quality, on-brand deliverables that resonate with target audiences. • Collaborates with brand partners to co-create content, ensuring seamless alignment with brand guidelines and campaign objectives. • Utilize performance metrics to inform content creation, optimizing outcomes and ensuring alignment with strategic goals.

• Developed written materials to support product launch and evergreen campaigns, including media lists, messaging documents, pitches.• Pitched media contacts and secured high-impact media placements for product launches and evergreen campaigns, contributing to increased brand visibility.• Managed day-to-day inbound media requests efficiently, handling inquiries, fact checks, and providing timely, accurate information to media outlets.• Supported influencer relations efforts, conducting research, vetting potential influencers, and overseeing content approvals to ensure brand alignment.• Collaborated with external agencies for media pitching and influencer content creation, facilitating seamless collaboration that drove successful campaign outcomes.

• Developed and executed comprehensive PR strategies for clients, ensuring alignment with business objectives and driving measurable results. • Led influencer partnerships, handling the identification, vetting, and content development processes to maximize brand impact and engagement. • Managed project progress by tracking budget expenditures, implementing budgetary controls, and ensuring projects remained on time, within scope.

• Collaborates with the Creative, Content and Sales teams to establish a rhythm of connection through wellness-focused events.• Supports the management of online hub of community-focused content; creates curriculum to support exclusive community experiences.• Serves as a wellness practitioner for online and in-person offerings.

• Created and managed social media content.• Formatted e-newsletters for approx. 8,000 subscribers.• Published blogs using content management systems.• Trained store teams to use a social media management to engage more effectively with customers.

• Created and scheduled blog content.• Assisted in creating a KPI report & managing social media communities for seven franchises.• Developed concept and content for My Home Life magazine.• Built media lists, wrote news releases and examined editorial calendars for pitching opportunities.