Paige Carlson Email and Phone Number

Brand development, retail omni-channel sales for growing educational toy and games company.

Responsible for US + Canada sales and customer engagement for Philips Speech Processing consumer products. Manage all aspects of product placement and consumer engagement on shelf and digital e-commerce.

Oversee and manage consumer technology brand awareness, product retail partnerships and omni-channel marketing initiatives. Strategize and execute launch plans for new IP in consumer robotics, gaming and other consumer technology categories. Provide best-in-class customer and brand support with the goal to achieve success online and on-shelf.

Foster National Retail & Education Channel Partnerships for UBTECH Robotics and UBTECH Education. Primary responsibility to collaborate with partners to drive sales and marketing intitiatives that lead to positive consumer and education end user engagement.

Reponsible for sales team leadership, revenue generation and executing new business opportunites for an industry leader in consumer electronics retail & e-commerce distribution. As team leader for Photo Specialty and Independent Retail & E-Commerce Channels, managed team of outside and inside sales professionals and support staff. Channels consisted of Photo, Airport, Regional Retail, Apple Reseller, Premium Incentive and Specialized E-Tail. My groups were responsible for driving product placement and marketshare for suppliers such as EPSON, HARMAN, FitBit and Motorola, in addition to working with emerging brands and technology in wearables, toy, education and home automation.

Team Leadership and Strategic Sales Revenue Growth for a Market Leader in the Mobile Accessory Industry. Charged with developing and growing existing mobile accessory retail channels as well establishing and defining new opportunities in Strategic Channel areas. Prospected new customer opportunities as well as continued to develop existing ones. In addition to revenue generation, responsibilities included contract negotiation and execution, P&L reporting, forecasting, and product development collaboration. Worked closely with internal teams in all areas including operations, marketing, finance product development and legal.

Sales leader for a leading mobile accessory & mobile technology distributor. National account management including Best Buy, Target and Amazon. Also tasked with growth in channels such as Apple Specialists, Airport and .com/e-commerce. Led initiatives to drive key brand revenue as well as developing new brands in these channels.Accomplishments: - Instrumental managing and growing BestBuy SDF (Supplier Direct Fulfillment) - Established new brands into Airport Channel - Organized and directed brand presentations for retail line reviews

National Account management handling Target, Best Buy, Walmart Canada, Best Buy Canada, Toys R Us Canada, GameStop/EB Games Canada and multiple distributors. Responsible for revenue achievement, account management and developing opportunities for growth for a large video game company. Involved in all aspects of major retail account management including product launch planning, line review preparation and presentation, life cycle management. sales and market trend analysis, forecasting, COOP/MDF budgeting, contract negotiation and overall relationship development with my customers.Accomplishments: - Contributed to highest revenue achievement in company history. - Increased new release shelf space at major retailers. - Increased catalog business by 100%.

Chartered with establishing US, Canadian and Latin American retail sales, marketing and operations for an European based game content publisher. Complete P&L responsibility with a direct report staff and manufacturer's reps. Collaborated with Amsterdam based team to establish a fully operational subsidiary in the US. Extensive negotiations with with Sony, Microsoft and Nintendo as well major movie studios. Accomplishments: - Ground zero to on shelf product in less than 6 months. - Close to 100% retail penetration. - Established fully operational business unit - including sales, marketing/PR, AP/AR, operations and manufacturing.

National retail sales for a Hollywood, CA based video game company focused on movie and licensed properties. Primary responsibilities include establishing channels of distribution, managing outside sales representatives, contract negotiation, coordination of promotional activities and liaison with movie studio sales teams. Responsible for half of Brash’s North American revenue estimated at $100M – with account sales responsibility for Wal-mart, Target, Best Buy, Costco, Blockbuster, Amazon and Ingram. Manage revenue goals, co-op and product lifecycle budgets.Accomplishments:•Achieved $50M revenue within first year.•Secured shelf presence at major retailers.•Establishing Brash as a credible vendor partner in the retail community.

Responsible for western territory sales including direct account management of Target, Wal-mart and Best Buy. Collaborated with retail buying teams to execute in-store promotions, inventory demand forecasting, profit margin achievement and day to day operations. Hired regional sales manager to manage remaining western territory sales into Blockbuster, Amazon, Frys, GameCrazy, Fred Meyer. Accomplishments:•Increased yearly revenue at Target and Best Buy by 100%.•Contributed to Sega’s sales growth from the #13 to the #7 video game publisher in North America.•Launched numerous #1 selling games.

Promoted to sales director to team lead Target sales efforts. Responsible for $100M revenue goal and 100+ skus including Atari and third party product lines. Third party product lines included Microsoft, Symantec, McAfee, Lucas Arts and Bethesda. In addition to product sales, responsible for category planning, forecasting, ad planning, life cycle management and category profitability. Accomplishments: •Target Vendor of the Year•Target Video Game Partnership Award.•Earned numerous sales awards for highest revenue increases and overall account management.•Executed first time ever comprehensive video game launch at Target with Enter the Matrix.•Coordinated re-launch of Atari system holiday 2005.

Promoted to product line sales director to manage division software sales of 100+ skus and $60M in yearly revenue. Collaborated with field sales team to maximize placement in all North American retailers including, Wal-mart, GameStop, Best Buy, Target, Kmart, Clubs and Canada. Duties also included forecasting, sales analysis and product mix management. Credited with the successful creation and implementation of “out of the box” promotions and retail programs. Accomplishments:•Achieved highest net revenues in company.•Successful launch of numerous “triple A” titles into the marketplace.•Established channels of distribution for Macintosh product line in North America and Europe – working closely with Apple, Inc on both continents.

As part of the founding team at WizardWorks, responsible for creating and executing all marketing programs including PR, creative, advertising and national and retail promotions. One hundred-fifty percent revenue growth of this company led to an IPO with GT Interactive after five years in business.