Paige Dewey Email and Phone Number

- Built and maintained customer relationships to drive volume and amplify brand awareness in both on and off premise accounts throughout greater Los Angeles.- Utilized data analysis and business reviews to create new sales strategies and to incentivize distribution teams to grow volume. - Successfully launched two new products into the market, selling Casamigos Cristalino into 865 accounts within the first 90 days, exceeding the forecasted goal by 167% as well as selling Casamigas Jalapeño into 832 accounts within the first 60 days, exceeding the forecasted goal by 122%.- Managed two of the largest independent off premise retailers in the entire US. Sales grew +11% and +32% YoY, respectively

- Contributed directly to +475% sales growth in rest of world markets, taking total sales from 11k cases in 2021 to 64k cases in 2022.- Represented and led the transition of Casamigos into the Diageo Reserve portfolio within all international markets (Europe, Mexico, Canada, CCA, Australia, Singapore, Israel, Dubai, and Global Travel).- Created the International Casamigos Brand Playbook that is used in all markets to clearly communicate the brand’s goals.- Assisted with supply forecasting, performance volume projections, distribution, pricing, and marketing plans in key markets.- Worked directly with the Diageo Global Tequila team to seamlessly integrate the brand into new and existing markets.- Collaborated alongside the multiple commercial, trade and sales teams in the various markets. Communicated brand ambitions, designed unique sales strategies and execution plans to help build brand recognition and drive growth.- Responsible for the development and distribution of all Casamigos branded promotional point of sale (POS) items as well as the approval of all Third Space Activations.

- Oversaw the brand identity, commercial strategy, and customer experience functions for the brand, targeting growth opportunities and executing key cross-functional projects both from a brand and sales perspective.- Created a streamlined process for sharing brand assets to establish and preserve an impactful and consistent identity for Casamigos.- Project managed the in-house creative, PR and social teams, supervising marketing and events calendars, new campaign launches as well as brainstorms and photoshoots, including liaising between manufacturers and internal creative teams.- Coordinated and executed multiple large-scale marketing activations throughout the US at events such as Coachella, Sundance, South Beach Food + Wine, Super Bowl as well as overseeing the production and manufacturing of new assets for the events.- Managed timelines, budgets, designs, allocations & deliveries of all POS orders for both marketing events and sales teams.- Played a major role in the launch of Casamigos Mezcal, collaborating on the campaign, influencer gifting and press strategies.

- Implemented guidelines for all on premise, off premise and chain activations and educated the internal sales team on how to best execute them within their markets. - Managed inventory and oversaw production of all marketing collateral, including all POS materials for the US sales force, all materials for new product launches, as well as HQ POS samples, merchandise, event assets, and gifting assets. - Coordinated and attended Casamigos sponsored events, ensuring the brand was well represented.

- Input daily primetime and broadcast scripted television shows into Variety’s research database, Variety Insight.- Analyzed current network programming, recorded day to day trends and added new talent and show information to the database.

Worked throughout the various departments on all event coordination and administrative duties. Assisted with the planning and execution of several large scale, public events.

- High-end residential & commercial interior design firm- General office work: product research, ordering, errands, faxing, answering phones, and organizing of office space- Work directly with clients, contractors, and independent contractors in person as well as via phone & email - In charge of creating and managing all forms of social media- Managed company’s website, insuring all information and photography was up to date and presentable- Worked with high profile clients where privacy and professionalism was imperative- Coordinated shipments, manufacturing, and installments for projects

- Organize and update the company’s showroom, grab bags, & client contacts on a daily basis- Managed all social media for various fashion, boutiques, musicians, & production companies- In charge of creating social media analytics & data tracking for employers- Help plan, organize and supervise new product launches and assist with the planning of client events