• Led the daily operations of a mission-based ecommerce company, ensuring efficient product launches, inventory management, and fulfillment processes.• Strategized and designed website graphics, social media campaigns, and both DTC and wholesale email marketing.• Integrated UX design principles for an engaging user experience.• Launched direct wholesale portal on Shopify, converting third-party marketplace clients to direct wholesale and capturing 15% of sales previously lost to… Show more • Led the daily operations of a mission-based ecommerce company, ensuring efficient product launches, inventory management, and fulfillment processes.• Strategized and designed website graphics, social media campaigns, and both DTC and wholesale email marketing.• Integrated UX design principles for an engaging user experience.• Launched direct wholesale portal on Shopify, converting third-party marketplace clients to direct wholesale and capturing 15% of sales previously lost to commissions. Show less

• Designed sitemaps, wireframes, prototypes, and marketing assets for ecommerce clients at Bean.la.• Collaborated with software engineers to develop websites from inception to launch.• Managed projects and liaised with clients to ensure deadlines and project requirements were met.• Onboarded products into Shopify optimizing product descriptions and ensuring seamless integration with existing ecommerce operations.

• Led brand design for event discovery platform from concept to launch, establishing visual identity and user experience.• Designed engaging weekly newsletters and marketing materials to promote events and engage users.

• Founded and scaled a wellness ecommerce brand to 10,000+ DTC customers and 100+ wholesale clients within one year.• Designed and developed the brand identity, including the website, marketing collateral, and social media assets.• Optimized Shopify product pages and content using best practices in information architecture, SEO, and product photography.• Managed third-party marketplace listings on Faire, Etsy, and Bulletin, achieving ‘Best Seller’ and ‘Etsy’s Pick’ statuses on Etsy.