Paige Ford Email and Phone Number

Leading the SEO program at Netflix. We use SEO to help people all over the world discover Netflix and our catalog.

Leading SEO strategy for Netflix including netflix.com, Netflix Tudum, and help.netflix.com

Created an SEO program for Netflix’s Help Center, first time driving value with SEO for customer service• Started SEO education for authors, designers, and engineers• Partnered with data scientists to improve data tracking and reporting (keyword tracking, SEO monitoring, and custom search and analytics dashboards)• Improved self service content rankings driving $1MM+ in cost savingsInternational SEO improvements • Doubled traffic to Netflix’s Help Center homepage by launching localized homepages and fixing historical language parameter issues• Doubled traffic to all Portuguese and Spanish content by fixing historical indexing and hreflang issuesFeature launches• Relaunched 2 separate internal search engines due to Google Site Search enterprise end of life. • Assisted in CMS migration -> Drupal to in house built solution• Site redesign• Related articles• Tagging and Personalization

Drove user acquisition and brand awareness via organic & paid search, display, affiliates, partnerships, and social channels. Managed performance across all digital channels including spend, ROI, and optimization efforts.Worked with cross functional teams of product managers, PR, social, and creative design to create and optimize digital marketing campaignsExpanded the affiliate marketing program and created an influencer outreach program to drive brand awareness and sales with 109% YoY growth.

Added SEO research and review into the web publishing process and created a content marketing calendar, increasing organic referrals 58% within 6 months and 108% YoY.Provided SEO support to internal teams for new product launches, content marketing, and technical site changes. Also started monthly link-building campaigns, utilizing PR, affiliates, and community management.

Part of the Global SEO Team, supporting internal teams on web projects, including new product launches, site redesigns, and site migrations for Autodesk's 30+ global sites. Coordinated with Engineering, UX, Marketing and Product teams to ensure consistency in SEO strategy and implementation across web properties. Specialized in Autodesk's Education, Sustainability, and Autodesk University verticals.

• Worked with clients to develop an overall SEO strategy based on our team's comprehensive SEO analysis of their site • Prepared SEO campaign scope, strategy, and timelime of deliverables• Managed team of writers, designers, and researchers to implement content marketing campaigns• Utilized Google Analytics, Moz Tools, Raven Tools, and others to measure and improve SEO campaign efforts• Worked with the Social Media manager to report and manage client social media accounts• Standardized and provided weekly and monthly reports on our efforts, results, and future strategy• Conducted keyword research, competitor, and on-page analysis for clients

• Managed the schedules of the CEO and CMO• Managed office operations through hosting regular meetings, coordinating expenditures and ensuring office processes were in place• Improved internal structure of the company by implementing project management software, creating employee guides, and streamlining agency reporting process• Conducted SEO strategy, keyword, and competitor research for clients