Elevated the brand to match our pivot from a local B2C model and scale to a nationwide B2B2C SaaS modelUtilize an omnichannel customer engagement platform for hyper-personalised marketing campaigns, growing our database to almost 25,000Curate and design compelling investor presentations, resulting in multiple successful investments - the latest totaling $250k in 2023Create B2B marketing materials, leading to multiple contracts and our first master services agreement with a well-known national financial services company

Creating everything businesses need to succeed, from full branding packages to web design, and everything inbetween.

Developed visual assets that align with Rekor’s brand identity to effectively communicate complex roadway intelligence solutions to a broad audience, enhancing brand recognition and engagement.Designed brochures, digital ads, case studies, and other marketing materials to support product launches, sales efforts, and company-wide initiatives, ensuring cohesive visual storytelling.Translated complex data insights into clear, compelling visual formats, such as infographics and dashboards, to simplify the presentation of data for clients and stakeholders.Collaborated with product and engineering teams to ensure the brand's identity was cohesive across Rekor’s software solutions, focusing on enhancing user experience and engagement.Produced creative assets for social media platforms, website content, and email campaigns to increase digital engagement and drive brand awareness.Worked closely with marketing, product, and events teams to understand project objectives and deliver cohesive, high-quality visual assets that met all requirements.Ensured consistent application of Rekor’s visual identity across all internal and external communications, maintaining brand integrity across digital and print materials.Managed multiple design projects simultaneously, meeting deadlines and ensuring high-quality delivery of all graphic assets for company initiatives.

Assisted in rebranding the company in 2018, helping it grow to 10+ states in the US and 2 locations in CanadaLed a high-performing team of designers, providing direction, guidance, and mentorship to drive exceptional creativity and design qualityDesigned and maintained a brand website (LucidoCareers.com) to build nationwide awareness, allowing us to acquire established, high-producing teams month over monthDesigned and maintained front-end website (LucidoGlobal.com) tied to back-end CRM software for better agent and client user experience, growing our volume to over $74M in September 2022 alone

Successfully led the marketing portion of the expansion project, opening a third location in Columbia, MDDeveloped and executed a comprehensive marketing strategy to promote the new location, including advertising campaigns, targeted outreach, and strategic partnerships with local companiesLeveraged digital marketing channels, social media, and email campaigns to drive foot traffic and engage with the local communityConducted market research and competitor analysis to identify opportunities and challenges in the new location’s market, enabling the owners to make data-driven decisions for optimal performance

Created visually engaging and consistent designs for a range of government projects, ensuring that all marketing materials adhered to strict branding guidelines and compliance requirementsDeveloped compelling graphics and layouts for government contract proposals, contributing to an increased contract win rate for the companyCollaborated with project teams to design user-friendly interfaces for software applications, enhancing user experience and overall functionalitySuccessfully managed and designed graphics for classified government projects, ensuring compliance with security protocols and confidentiality requirements

Created signage for the interior of the salon. Assisted in the arrangement of products and educated customers. Photographed employees for bios on the company website.

Assisted the Director of Marketing in the design and preparation of marketing materials.