Paige Johnson Email and Phone Number
Atlanta, GA, US
Paige Johnson's Location
Atlanta Metropolitan Area, United States, United States
Paige Johnson's Contact Details
Paige Johnson work email
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About Paige Johnson
Greetings; I'm glad you're here! You'll find me working at the crux of human insights + emerging tech + culture + creativity to deploy the emotional power of brand stories and bring to life experiences that surprise & delight IRL and in mixed reality. I'm an award-winning marketing communications strategist & digital change agent with 15+ years providing transformational solutions to customer & commerce challenges for Fortune 500 brands. I combine the strategic (leadership, innovation, rigor) with the human (optimism, humility, empathy, humor), with success in building brand love and revenue growth. Held leadership roles in social & digital transformation, brand marketing & communications, product go-to-market, paid media, corporate communications, public relations, and experiential working with B2C & B2B global brands – Ford Motor Co., Chick-fil-A, Mercedes-Benz, Delta Air Lines, Wendy’s, Equifax, Spotify, IBM, Michelin, Bentley, and more across tech, fashion, retail, insurance, CPG, luxury, food & beverage, QSR, financial services, SaaS, travel & tourism.What has remained constant is a digital-first strategic approach – using data-driven insights to meet customers where they are, with personalized experiences that help them find products & services they need. I have delivered creative strategy yielding: first-to-market product innovations, new revenue streams, award-winning campaigns, and customer-experience "firsts" that transformed the way brands engage audiences and romance them into becoming customers & loyalists. My passion lies in inspiring teams in connecting work to purpose, maintaining hands-on-the-dial engagement with the work. My true measure of personal success is the culture I help to create, inspiring a new generation of leaders. Skilled in: social strategy & commerce, Agile methods for content-at-scale, closed-loop performance marketing, digital transformation, automation, AI-powered creative, customer journey orchestration, personalization. Thought leader advising on readiness strategy for Web3, blockchain, Artificial Intelligence & Machine Learning in the service of marketing, and metaverse brand experience. I help brands integrate emerging tech into experiences - virtual reality, augmented reality, holograms. Proficient in brand activations & sponsorship integration (NY Fashion Week, PGA, U.S. Open, Academy Awards, Pebble Beach Concours d'Elegance, CES, Grammy's, Super Bowl.) Research & analytics skills span multivariate testing, VOC, customer journey & message mapping, gap analysis, SWOT & sentiment analysis.
Paige Johnson's Current Company Details
Goto Foods
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Director, Social Media and Influencer Strategy
Atlanta, GA, US
- Website:
- gotofoods.com
- Employees:
- 18622
Paige Johnson Work Experience Details
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Director, Social Media And Influencer StrategyGoto FoodsAtlanta, Ga, Us
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Social Strategy DirectorGoto Foods Jun 2024 - PresentAtlanta, Ga, UsLead strategy for Cinnabon, Auntie Anne’s, Jamba, Moe’s Southwest Grill, Schlotzsky’s, McAlister’s, Carvel.
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Senior Vice PresidentBlue Sky Agency 2022 - May 2024Atlanta, Georgia, UsPapa Johns, Georgia Tourism, Northside Hospital, Buckhead Life Group, CURE Childhood Cancer, Coca-Cola -
Chief Marketing OfficerCure Childhood Cancer 2023 - 2023 -
Chief Marketing OfficerCleared4 2021 - 2022Dallas, Texas, UsCLEARED4 is the leading global, cloud-based SaaS solution providing a seamless, end-to-end experience for everything needed to manage health issues like mental health, COVID, and other infectious diseases. Led vision and scope of Marketing strategy for this tech startup, laying the groundwork of MarTech infrastructure, operating model, OKRs and B2B / B2C engagement plans for closed-loop marketing. Drove results against marketing-effectiveness KPIs, leading cross-channel marketing across social, digital, SEO, partner marketing, journey orchestration, account-based marketing and events. Delivered enterprise sales attributable to marketing engagement throughout the customer journey, working with Customer Success, Product and Sales teams. -
Global Director Corporate Marketing, Social MediaEquifax 2018 - 2021Atlanta, Ga, UsLed strategy & execution for Corporate Brand and B2B Product Marketing. Drove brand engagement / campaigns supporting the Cloud Transformation story and Employer Brand; drive product campaigns supporting our Data & Advanced Analytics capabilities (cloud technologies, SaaS) and Product solutions across 10+ verticals.• KPIs in corporate reputation, brand lift & demand generation tracked via multi-touch attribution CRM• Drive quantitative & qualitative research & insights to inform enterprise campaign, channel & engagement strategy• Global Brand Corporate Reputation: Manage internal team & agency partners in running a multi-channel Global Content Engine, creating assets for audiences ranging across investors & analysts, customer prospects, candidates, consumers & influencers / policymakers. • Product Marketing Demand Generation: Deliver multi-touchpoint campaigns supporting data & analytics technologies, SaaS capabilities & product solutions• Creative Direction: Responsible for Brand creative strategy, managing a team of content producers to deliver always-on content & campaigns -- leveraging quantitative (machine learning, competitive gap analysis) & qualitative (ethnographic / voice-of-customer research). Elevate the company's brand in social (e.g. launched the company’s first use of humor in social marketing).• Corporate Social Media Channel Owner: Develop enterprise social strategy, multivariate content testing, content marketing, messaging frameworks, paid media campaign execution, CRM integration, social listening, editorial strategy• Corporate Global Governance: Develop & maintain Global Digital Best Practices Playbook; lead a Global Digital Steering Committee for the enterprise. Drive research (market assessment, messaging framework) across global markets• Content & Channel Strategy: Provide vision for content & channel strategy for adoption across product teams (AI, neural network tech, etc.) -
Digital Transformation Strategist / Content Strategy Chick-Fil-ACapgemini 2017 - 2018Paris, France, FrGuided corporate clients & field leaders in the roadmap process for transforming corporate digital products / ecosystem -- working across content, design and technology. Focus was on Chick-fil-A client. Developed digital strategy for content solutions, digital product innovation and operational effectiveness for mobile, web and emerging platforms -- all in service of driving against business & growth objectives. My focus was on driving digital content strategy in support of the move to a more personalized and responsive experience across digital properties, including: content planning & ideation, machine learning, automation, visual storytelling, content marketing, content management, analytics & optimization. • Led development of strategic and integrated plans for Chick-fil-A client, concepts & proposals, the presentation of ideas, the oversight of execution of tactical plans & programs and, with the support of cross-functional stakeholders, ensuring high impact to the business. • Defined activation roadmaps, key milestones, project phases and specific outcomes and goals for each phase. Worked within an Agile environment to deliver strategic recommendations and build of new content engine and ecosystem. • Identified new practices, processes and tools to drive operational excellence and innovation in the enterprise digital transformation strategy. • Provided program for operationalizing the team, practices and processes supporting the content strategy and vision; scale approach and provide guidance and support to ensure consistency in execution and outcome. • Drove the development and evolution of Capgemini Content Strategy capability. Craft solutions architecture that accounts for existing offerings and processes, while identifying new requirements to augment and advance existing solutions. Ideate and actualize a new end-to-end content offering, with a focus on innovation and the ability to drive short and long-term results. -
Director Retail Strategy, Social MediaSonic Automotive 2016 - 2017Charlotte, North Carolina, UsSonic Automotive is a $9 billion+ Fortune 300 company and the third-largest U.S. auto dealer group, owning 100+ dealerships nationally (e.g. Porsche, Land Rover, Mercedes-Benz, BMW, Audi, Lexus, etc).• Social Strategy & Vision Leadership: Developed & executed corporate social media strategy with the goal of increasing brand preference, customer satisfaction, lead generation, sales and driving business value for Sonic’s 25 auto brands (100+ retail locations) and Echo Park brand -- working with dealerships, vendor partners, marketing, PR and other internal stakeholders.• Cross-Channel Integration & Lead Generation: Led field-marketing employees & agency partners in driving an integrated strategy for social as a lead generation channel -- connecting to digital, CRM & brand experiences. Managed content optimization, customized for customer acquisition, consideration and sales -- romancing new prospects down the sales funnel. • Executed the relationship between digital marketing technologies and social media approaches to enhance highly personalized, relevant and compelling experiences. • Brand Strategy: Developed brand-awareness strategy for launching the company’s “EchoPark” brand, leveraging emerging technologies to enhance the customer journey.• Define & Measure KPIs: Set objectives and process for measurement, analysis & insights across earned, owned & paid channels. • Social Operations: Led social strategies customized for our 25 brands’ target customers, including social voice definition, social content & campaigns, reputation management, editorial calendar, publishing, community response, social listening & analytics, in-store experiences & influencer marketing. • Performance (Paid) Media: Led strategy & execution for a $15MM+ media buy.• Creative Direction: Led strategic vision & creative process for brand & product campaigns and in-store experiences, with goal to be a "first mover" in next-gen content: 360 video, live stream, AI, AR, VR. -
Senior Director, Social Media & Content Marketing (Mercedes-Benz & Delta Air Lines Focus)Razorfish 2012 - 2016New York, Ny, UsLed Social Media & Content Marketing team in Eastern Region (NYC & ATL). Managed 25+ staff developing social engagement & content marketing, consumer experiences & brand campaigns. Led enterprise-level social program for Mercedes-Benz, Delta Air Lines. Supported Spotify, Nike, Dove, Michael Kors, Bridgestone.• Strategy & Vision Leadership: Set social strategy for client brands & range of target customers.• Digital & CRM Database Integration: Led strategy for connecting databases across channels to optimize acquisition + loyalty. Customize content for social targeting + segmentation to drive high-value web conversions in consideration, leads & sales. • Performance Paid Media: Led media + analytics staff in sales-funnel approach to content and multivariate testing to drive higher results in leads & sales, coordinating with programmatic & media automation strategies. • Brand Experiences: Led integrated strategies across digital, social, mobile, PR, events & experiential innovations (augmented reality, virtual reality) for sponsored events to drive trial, sales & brand love. • Thought Leadership: Tracked social-platform changes & landscape shifts to inform longer-term strategy and real-time executions. Provided clients with strategic insight to ensure social innovation “futuring."• Content Marketing: Led strategy for content use across earned, owned & paid channels. • Team Leadership: Led 25+ staff across creative, analytics & strategy in ideation, content & campaign development, social listening & analytics, social playbook, influencer marketing, community management (Facebook, Instagram, Twitter, etc.).• Strategic Planning: Created briefs to guide & inspire creative teams; conducted ethnographic & market research to inform consumer experience roadmaps. • Creative & Visual Storytelling: Built creative culture tailored for social activation. Led content studio team of creatives in briefing, concepting & production processes. -
Vice President, Social & Digital StrategyKetchum 2010 - 2012New York City, New York, UsAdvise clients on the digital landscape and make recommendations for digital multi-channel solutions to transform their business• Customer Experience: Led customer journey mapping, customer experience strategy, bringing research insights to inform digital product strategy. • Led development and execution of digital strategy and B2C + B2B marketing programs rooted in consumer insight to deliver results in brand awareness + affinity, customer acquisition, engagement and retention • PR Campaigns -- Led strategy for extending public relations campaigns into social media and digital channels • Digital Builds -- Supervised strategy and planning for digital builds in support of campaigns, enterprise-level sites and mobile. • Promotions + Digital Experiences – Ideated concepts for cross-channel programs and promotions to address brand goals in community scale, engagement, sales + trial using new digital experiences, social gaming and innovative applications.• ROI-Driven Marketing Strategy – Design strategies that use digital, social + mobile experiences to deliver new-customer acquisition, increased engagement and retention. Ensure executions are measured to brand KPIs.• Insight + Analytics – Worked closely with insight analysts and marketing science department to gain robust, and in-depth learning around customer segments, behaviors, motivators and purchase patterns.• Digital + Social CRM – Developed strategy and programs that leveraged CRM assets to drive deeper loyalty + revenue. • New-Business & Growth – Participate in new-business pitches both in written responses and in live presentation, ranging from concept ideation to strategic approach. Worked with C-Suite clients to recommend strategies that map to overall brand marketing goals and drive business results in transactions, trial and loyalty: Wendy's, Olympic Paint & Stain, Mattel, DoubleTree by Hilton, Cox Communications, 7-Eleven. -
Account Director, DigitalAnsira 2009 - 2010St. Louis, Mo, UsGuide clients in strategy and optimization of digital marketing programs -- led by predictive modeling and personalized experience. • Developed digital & social media strategies rooted in deep target-consumer research & analytics to drive client business impact and consumer engagement. Client focus in QSR: Wendy's, Domino's, Cheesecake Factory, Smoothie King, Brueggar's Bagels, Tim Horton's, Sun Capital Brands (Friendly's, Captain D's, Boston Market, Fazoli's). • Leveraged customer-intelligence research to identify need for digital, social tactics for integrated marketing plans.• Set strategy for combining Direct Marketing tactics with new digital + social tactics to drive client results. • Developed expertise in combining paid and earned tactics to drive business results (social amplification, SEO, SEM, email, SMS, etc.).• Ensured all strategic executions were tracked and measured to effectively evaluate success based on predefined KPIs.• Designed integrated digital promotions leveraging in-store, online and social channels.• Led design, development and implementation of insight-driven social programs & content.• Managed integrated marketing programs for clients mostly in the Food & Beverage/QSR industry. Specialty in creating communities of enthusiasts, using a range of digital and social media tactics including: website/microsite development, email marketing, SEO, social media marketing, mobile marketing, SMS, gaming. -
Creative Director, Experiential MarketingTm Advertising Jun 2007 - Dec 2009Dallas, Texas, UsExperiential Lead working with extended team to develop a $5MM immersive experience for Texas Tourism -- including gaming, virtual reality, holograms – winning 10.2 million impressions & 6.9 million leads in first year alone.Led the effort to grow an Experiential Marketing capability for the agency, driving strategy for extending traditional advertising programs from “onscreen” into live, immersive experiences & media. Helped Nationwide Insurance extend NASCAR sponsorship into "live" experiences at the tracks. Reported through the Strategy organization, contributing Planner deliverables in customer research and insight. Represented "experiential" voice in new business pitches -- ensuring traditional tactics were extended to rewarding live experiences. -
Public Relations ManagerBentley Motors 2005 - 2007Crewe, Cheshire, GbLed public relations for the Bentley brand, managing media / customer events and experiential concepting. Drove engagement strategy for high-net-worth target customers to support product launch. Worked closely with key national and international media in the lifestyle, luxury, business and automotive sectors. • Played a key role in developing integrated strategy to re-launch the Bentley brand to a new, younger target audience. Helped reduce average age of Bentley buyer by 20 years and increased NA market to 50% of global sales during 2006. Experiential events exceeded sales/ROI goals (GT order bank sold out for 18 months following PR/Events strategy implementation).• Communications Strategy – Supported 06 model launch, through PR, events, branded entertainment and dealer retail events. • PR and Experiential Events – Built relationships with top media as lead Bentley spokesperson. Created media and customer ride-and drive programs centered on luxury-lifestyle experiences (spa, golf, fashion, wine, equestrian and polo).• Prospects & Affinity Partnerships – Maintained partnerships with other luxury brands to draw customer prospects to Bentley by sharing customer databases. -
Public Relations Manager For Product Launch And Global Marketing; Corporate Communications ManagerFord Motor Company Jan 2000 - Mar 2005Dearborn, Michigan, UsPRODUCT LAUNCH PR MGR: Created multi-channel Communications Launch strategy for Ford Mustang & Ford F-150 models. Managed execution across cross-functional teams in marketing & engineering. • Developed consumer + media experiences to drive brand love + emotional connection with launch products.• Ford media spokesperson developing relationships with leading trade, consumer, lifestyle & business media. Played key role in extending coverage into key lifestyle media outlets in entertainment, fashion & sports. • Developed press releases, interactive media kits, media statements, Q&As, executive speeches and strategies. • Developed and managed large-scale events, including 200+ media in attendance for ride-and-drives. Managed marketing sponsorship events and enthusiast events. GLOBAL MARKETING PR MGR: Managed campaign strategy and execution supporting marketing experiences across Ford’s brand stable: Aston Martin, Jaguar, Land Rover, Volvo, Lincoln, Mazda, Mercury, Ford. • Managed communications for product placement and branded entertainment campaigns -- including the James Bond franchise, using Ford luxury halo products for PR & consumer events, earning one billion+ impressions.• Ford spokesperson, building deep relationships with business, lifestyle & trade media.• Managed brand experiences at trade shows and consumer events to inspire brand love and media coverage -- ranging from music concerts, to Hollywood premieres, to global auto shows.• Developed media pitch ideas for Ford's marketing leadership -- including for multicultural marketing and with LGBTQ+ media outlets. CORPORATE COMMUNICATIONS MGR: Managed an internal newsroom across print, TV & digital to deliver news to 350,000 global employees.• Managed news content, creative, UX for ford.com & intranet; managed team of 10+ international staff.• Provided PR support to executives; wrote key messaging & speeches. Managed digital crisis communications for Ford / Firestone Tire recall.
Paige Johnson Skills
Integrated Marketing
Social Media Marketing
Digital Strategy
Digital Marketing
Content Strategy
Advertising
Social Media
Corporate Communications
Strategic Communications
Public Relations
Email Marketing
Marketing Communications
Digital Media
Media Relations
Direct Marketing
Crisis Communications
Marketing Strategy
Marketing
Mobile Marketing
Strategy
Creative Strategy
Database Marketing
Content Marketing
Brand Awareness
Brand Strategy
Experiential Marketing
Creative Direction
Online Advertising
Press Releases
Brand Development
Crm
Interactive Advertising
Online Marketing
Ventriloquism
Trombone
Welsh Speaker
Piano Tuning
Instagram
Paid Media
Social Media Measurement
Community Management
Facebook
Social Listening
Influencer Marketing
Twitter
Analytics
Storytelling
Reputation Management
Media Planning
Editing
Paige Johnson Education Details
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Miami UniversityEnglish Literature -
Hillsdale CollegeEnglish
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Washington University In St. LouisEnglish Literature
Frequently Asked Questions about Paige Johnson
What company does Paige Johnson work for?
Paige Johnson works for Goto Foods
What is Paige Johnson's role at the current company?
Paige Johnson's current role is Director, Social Media and Influencer Strategy.
What is Paige Johnson's email address?
Paige Johnson's email address is pa****@****fax.com
What is Paige Johnson's direct phone number?
Paige Johnson's direct phone number is +124834*****
What schools did Paige Johnson attend?
Paige Johnson attended Miami University, Hillsdale College, Washington University In St. Louis.
What skills is Paige Johnson known for?
Paige Johnson has skills like Integrated Marketing, Social Media Marketing, Digital Strategy, Digital Marketing, Content Strategy, Advertising, Social Media, Corporate Communications, Strategic Communications, Public Relations, Email Marketing, Marketing Communications.
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