Senior Digital Communications Manager
Current-Lead the organization’s digital strategy in close collaboration with colleagues within the department, across the affiliate, and at partner organizations. -Manage department digital communications projects, use qualitative and quantitative metrics to inform decision-making. -Oversee all digital and graphic design, ensuring that brand standards are met; creating the design of assets as needed. -Serve as a final publication ready editor for digital content with a firm understanding of AP Style and brand guidelines. -Track and report on digital metrics, as well as share insights gleaned from social listening and supporter feedback to inform future strategy. -Participate in the budgeting process and serve as the point of contact for digital consultants. -Advise on the latest digital tools and platforms and manage their adoption -Manage department’s accountability processes for deliverables and tracking progress of department project’s using project management tools. -Test and refine innovative ways to better reach target audiences through organic and paid channels like digital news outlets, radio and print ads, microsites, webinars and events, influencers and celebrities, merchandise, mobile apps, and the arts. -Develop strategies that communicate effectively and inclusively with diverse audiences, considering factors such as age, race, religion, national origin, disability, gender, sexual orientation, and income. -Manage the timely production of high-quality content that optimizes reach and advances the department’s goals across social media, email marketing, digital actions, websites, and other digital platforms. -Oversee the Communications Department interns by providing guidance and ensuring their meaningful contributions to team projects.