Paige Musto, Mba Email & Phone Number

Los Gatos, California, Us

San Mateo, Ca, Us

It's time to rethink marketing. Let's add a fresh perspective to your marketing mix. From idea to execution—including the strategies and tactics in between, we've got your marketing funnel covered.We also help B2B companies unlock the power of G2 Crowd Buyer Intent Data for Prospecting, Retargeting, Retention, and ABM campaigns.Services & Strategies:Brand Building | Demand Generation | Customer Marketing | Content Marketing | Social Media Management | Event Production & Attendee Experience | Product Messaging & Positioning

Portland, Oregon, Us

-Directed global marketing and communication initiatives, shaping the corporate narrative and influencing product strategy, messaging, and positioning to drive market differentiation.-Built and refined go-to-market and customer acquisition strategies across various growth stages, driving a 10x revenue increase, growing the customer base from 500 to 4,000+, and achieving a 6x increase in ASP over 5 years.-Spearheaded a brand and content refresh to support Act-On’s upmarket shift, enabling more effective sales into the mid-market.-Established and led public relations, thought leadership, and corporate communication programs, securing top-tier media coverage in The Wall Street Journal, Entrepreneur, TechCrunch, CNBC, Forbes, and Financial Times. Recognized by Forbes’ Most Promising Companies, Inc. Magazine’s Fastest Growing Companies, and Deloitte’s Technology Fast 500.-Built and scaled an analyst relations program that positioned Act-On as a 2x Leader in the Forrester Wave and a Visionary in the Gartner Magic Quadrant.-Developed and executed a comprehensive event marketing strategy, including virtual events, trade shows, field marketing, SKOs, and the #iheartmktg user conference, tripling user conference attendance from 2016–2017.-Drove digital and content marketing strategies across paid, earned, and owned channels, increasing organic website traffic by 20% MoM and branded search term volume by 40% YoY.-Partnered with sales leadership to overhaul the sales funnel, lead scoring, and automation strategies; implemented a multi-touch attribution model for detailed ROMI reporting.-Established and grew Act-On’s social media presence from hundreds to tens of thousands, humanizing the brand with authentic engagement, a personalized tone, and interactive campaigns.-Launched the customer advocacy program, strengthening leadership presence on 3rd party review platforms.-Managed a $5M marketing budget and led a high-performing team of 10 rock stars.

Portland, Oregon, Us

Led company’s corporate communication & marketing initiatives; directed and influenced corporate and product strategy, messaging, and positioning. Building brand awareness, driving business demand, and expanding customer relationships across paid, earned and owned channels.

Portland, Oregon, Us

-Corporate Messaging & Positioning: Directed corporate and product messaging, crafting the company narrative and overseeing all product launches to ensure alignment with strategic goals.-Public Relations Leadership: Spearheaded PR efforts to position the company favorably in business and trade publications, enhancing brand reputation and visibility.-Analyst Relations: Managed key analyst relationships and secured placements in high-profile reports, including the Forrester Wave, Gartner Magic Quadrant, Raab VEST, SiriusDecisions MAP, and Gleansight Reports.-Content Creation: Authored a wide range of materials, including bylines, contributed articles, blog posts, case studies, social posts, pitches, award and speaking abstracts, press releases, and email copy, to support marketing and communication objectives.-Executive Communications: Provided strategic communication guidance to executives, ensuring talk tracks effectively supported overarching business goals.-Integrated Campaigns: Designed and executed multi-channel campaigns to build brand awareness, drive demand, and deepen customer relationships.-Event Strategy Oversight: Managed Act-On’s event strategy, from trade shows and summits to customer roadshows and user events, delivering engaging and impactful experiences.-Customer & Partner Collaboration: Collaborated with customers and partners to develop joint campaigns, amplifying the brand story and creating leverage for Act-On’s market presence.-Brand Awareness & Social Media: Led initiatives to build brand awareness, strengthen media relationships, and drive demand through social media channels.

Portland, Oregon, Us

Paige heads up Act-On’s public relations, analyst relations and social media programs. She is responsible for communicating corporate wide initiatives and driving Act-On’s brand and product awareness.

Austin, Tx, Us

-Thought leadership and communications: Developed and executed creative, integrated communication plans to increase brand and product awareness, including thought leadership initiatives, speaking engagements, and awards programs.-Content Creation & Messaging: Crafted compelling written materials such as press releases, speaking abstracts, award submissions, PR plans, pitches, and other corporate collateral to support branding and communications efforts.-Cross-Functional Collaboration: Partnered with product management, product marketing, and customer reference teams to execute multi-channel PR and social media campaigns aligned with corporate goals.-Social Media Strategy: Implemented and managed NetSuite’s social engagement strategy, enabling more effective communication with customers, influencers, and prospects on platforms like Facebook, Twitter, and Google+.-Digital Engagement: Monitored social media channels daily, identifying opportunities to respond to inquiries, hot topics, service requests, and leads to enhance customer experience and engagement.-Media Monitoring & Insights: Managed the “NetSuite in the News” report, delivering tracking, analysis, and competitive intelligence to inform strategic decision-making.-Media & Influencer Relations: Built and nurtured relationships with industry and business press, bloggers, and key influencers to amplify NetSuite’s voice in the market.-Team Leadership: Led a team of three, providing strategic guidance, business insights, and support for program development and execution to achieve high-impact results.-Budget & Vendor Oversight: Oversaw the public relations budget and managed vendor relationships, ensuring alignment with company objectives and maximizing ROI.

Reston, Virginia (Va), Us

-Strategic Communications Support: Provided comprehensive public relations and social media support for VeriSign Corporate and the Trust Services business unit, driving impactful communication initiatives.-Thought Leadership Programs: Oversaw executive thought leadership initiatives, including speaking engagements and awards programs, to position leadership as industry authorities and reinforce corporate messaging.-Customer-Centric Storytelling: Built and nurtured relationships with customers to uncover compelling stories for public relations efforts, aligning narratives with corporate reputation goals and messaging strategies.-Social Media Innovation: Directed social media objectives and campaigns, incorporating new media and social components into press releases to enhance engagement and visibility.-Media Relations: Proactively pitched news stories and fostered strong media relationships, increasing coverage opportunities and elevating brand presence.-Strategic Content Delivery: Led the development and dissemination of press releases, streamlining processes to maximize impact and reach.-Budget and Vendor Management: Oversaw the corporate communications budget and vendor relationships, ensuring cost efficiency and alignment with organizational priorities.

Redwood City, California, Us

-Global Coverage Reporting Program: Designed and implemented a worldwide coverage reporting program to track media coverage across key GEOs, analyze content, and create detailed metric reports demonstrating public relations efforts and ROI.-Media Relations & Outreach: Cultivated media relationships and executed proactive pitching strategies to secure coverage and enhance brand visibility.-Content Development: Authored and edited press releases, media alerts, and other collateral to support product launches, campaigns, and corporate initiatives.-Product Review Program Management: Led Check Point’s Product Review Program, overseeing media outreach, internal and external communications, and coordination of product reviews for successful launches.-Editorial & Award Submissions: Identified and managed editorial calendars, award submissions, speaking submissions, call-for-paper processes, and buyers’ guide opportunities to position the company as an industry leader.-Integrated Marketing & PR Campaigns: Strategized, developed, and implemented integrated marketing and PR campaigns aligned with company objectives and annual operating budgets to maximize impact.-Web Content Oversight: Maintained and updated the PR section of the corporate website, ensuring accurate and engaging content.-Social Media Management: Created and managed Check Point’s corporate social media platforms, driving engagement and amplifying brand voice.-Press Event Coordination: Planned and executed press events, managing site selection, logistics, food and beverage, giveaways, and on-site coordination to ensure seamless execution.-Press Kits & Collateral Development: Developed press kits and media collateral to support campaigns and corporate initiatives.

Managed & coordinated activities associated with the marketing of events, including email/direct mail campaigns, event registration, 3rd party vendor relationships, contract negotiations, on-site logistics, travel, housing, event staffing, signage & giveaways.Project managed the 2007 California School Board Association's Housing Bureau:Managed room blocks with 12 hotels to accommodate housing for 3,000 conference attendees, including: Staff, VIP, Members & ExhibitorsIn charge of all direct communication with attendeesManaged RegisterOne (event registration site)-reflected all reservation changes/updates to database Processed credit card, check payments and reimbursementsDisseminated confirmation emails to attendeesBuilt and maintained relationships with vendors, hotels and school districtsLiaison between hotel and client to relay all pertinent informationTraveled on-site to the conference to assist with any reservation changes or on-site housing emergencies

Burlington, Massachusetts, Us

Event Marketing Coordinator for the RSA® Conference 2007: (Contract)-Wrote the weekly bulletin blog on behalf of the RSA Conference Team for the company intranet site.-Managed the complimentary & early bird registration program. -Managed the Visa request letter program for International attendees.-Aided in the Call for Papers (C4P) process; creating and disseminating the denial letters to the participants.-Instrumental in the marketing of various affiliated programs, pitching the opportunites for participation to entrepreneurship programs, Universities and PR companies.-Developed creative ideas and researched future conference themes.-Lead contact person for RSA Conference award recipients and speakers; covered agenda items such as, registration, rehearsal plans, backstage passes, acceptance speech revising, VIP Seating and all direct communication.-Managed the registration booths for various venues & meetings.-Assisted with the sponsor/exhibitor rebooking process.

-Program development and implementation through strategic planning, media relations and grassroots relationship building.-Managed and coordinated a public education program and campaign.-Streamlined the campaign participation process by developing an online website for easy and efficient registration, helping to increase participation by 30%.-Developed media collateral such as press kits, brochures, and newsletters.-Aided in the writing and editing of press releases and media advisories.-Managed the media contact/outlet databases using Microsoft Access.-Monitored, formatted and forwarded client related press clips.-Assisted in the purchasing of cable buys for our clients' PSA's and commercials.-Compiled reports, summaries and spreadsheets for budget planning and proposals.

Ba, Communication

Mba, Marketing Management