Paige Tomas-Suffel Email and Phone Number

Successfully lead omnichannel marketing campaigns for health plans, driving engagement and revenue growth through various channels. Collaborate with product teams, compliance officers, and regulatory specialists to ensure all marketing materials are compliant with MCMS guidelines and accurately represent plan benefits. Manage relationships with external agencies and vendors, overseeing creative development, media planning, and campaign execution to ensure high-quality deliverables and optimal performance.

Responsible for development and execution of strategic communication plans, lead generation, integrated marketing campaigns, and content planning that support business goals for KelseyCare Advantage, a 5-out-of-5-star Medicare Advantage plan.

Responsible for strategy and execution of social media campaigns and advertising for KelseyCare Advantage, Medicare Advantage service line, as well as, ongoing digital marketing initiatives requested by the leadership team.

Develop and implement effective online marketing strategies to drive consumers to Kelsey-Seybold Clinic and KelseyCare Group Health Plans. Utilize knowledge of paid online advertising, online social media profiles, and emerging digital marketing tactics to optimize online presence and reach. Manage Kelsey-Seybold Clinic’s online reputation management efforts – including promotion of star ratings, online provider and location profile management, operational linkage for unhappy patients where required and ongoing reporting for success. Develop and maintain a comprehensive social media strategy for numerous accounts and channels that supports the larger marketing and business goals, including establishing the social brand voice and communicating it throughout the company, as well as ensuring that social media is well-integrated within the organization.Key Achievements:Created and implemented “Baby On The Way”, a monthly informative event series targeted at new and expectant parents achieving over 40% conversion to Kelsey-Seybold Pediatrics.Facilitated employee crisis communications during Hurricane Harvey via social media channels.

Oversaw and drove growth of the System's social media presence in alignment with corporate strategic goals and objectives for 16 community health centers, 7 school-based clinics, a dental center, a dialysis center, a rehabilitation and specialty hospital (Quentin Mease Hospital), and 2 full-service hospitals (Ben Taub Hospital and LBJ Hospital).Built the brand’s voice and marketing strategy which resulted in audience growth on Facebook by 57%; Twitter by 15%; and LinkedIn by 99.5% in 2014.Introduced rebrand of Harris County Hospital District to Harris Health System, including online promotion of clinical service lines, physician profiles, and creation of “Ask the Expert” video series Recognized as one of the top 100 social media influencers of Houston in 2013 and 2014.

Spearheaded the redesign of the Archdiocese website to address the needs of the 1.7 million parishioners within the Houston area, managed all content, and increased traffic by 4.3 million in 2011. Key Achievements:Directed the first live stream video for the U.S. Roman Catholic Church with the ordination of Bishop George Scheltz.Created and executed internal training program for departmental content contributors regarding Content Management Systems.

Reviewed and edited copy and brand materials placed into the Blackbaud NetCommunity Content Management System to ensure consistency and web graphic standards. Coordinated, designed, and administered email marketing campaigns for capital, alumni, and internal employee fundraising campaigns. Rendered comprehensive progress reports and mined insights utilizing measurement tools, while continually identifying ways to improve those metrics through testing and new initiatives.Key Achievements:Assisted in the design and introduction of integrated websites for Baylor Clinic, BCM Alumni, and BCM Office of Development.

Oversaw the execution of the Foundation's web marketing and brand strategies as well as communications and public relations activities, both external and internal. Took charge of managing and coordinating the planning, development, and management of promotional material and publications for the college to include such items as news releases, special interest stories, speeches, and magazines or other publications.Rendered communications support for on-going stewardship and recognition programs for the Foundation’s supporters.Provided keen management to the Foundation’s website redesign by closely monitoring the development of content, email campaigns, digital catalog of photographs, and imaged versions of marketing materials using the HannonHill Cascade CMS as the project manager.Made substantial contributions to the institution’s $1B worth of capital campaign, which was gained ahead of schedule.Received the 2008 IABC Bronze Quill Award–External Communications and Award of Merit–Most Improved Electronic Piece.