Representative clients include:Reality Church• Oversaw and approved all purchases based on $300,000 operational budget in addition to a $1,300,000 building purchase which included substantial renovations.• Reviewed monthly and yearly financial reports prepared by an accounting firm and prepared FY2023 budget in coordination with staff and executive board.• Managed external communications including website management and weekly communication to stakeholders.Author Marketing Experts• Served as the Lead Campaign Manager for one of the top book marketing firms in the country managing over 240 custom marketing campaigns, organically generating over $25,000 in client upsells.• Managed a fully remote team of Campaign Managers operating in several US time zones with flexible work hours. • Led monthly virtual conference call with entire staff to review current clients, analyze current processes, asses positive and constructive feedback from recent clients, and generate ideas for new campaign services.• Managed all aspects of each unique marketing campaign; on-boarding clients, assigning campaign strategies and timelines to contractors, creating centralized internal and external reporting, answering client questions, and recommending marketing ideas. • Implemented various digital marketing strategies for the firm including Amazon Advertising, media pitching, custom image creation, and other Amazon related strategies.Shannon James LLC• Managed projects in partnership with a highly skilled product and IT project manager for Fortune 100 and Fortune 500 clients as well as small-to-midsize companies. • Delivered to client needs ranging from web development support, strategic communication plan development, data collection, and usability study analysis.• Created usability-testing scripts, compiled user experience data and feedback, identified areas for service or product improvement, developed evidence-based findings, and delivered research-based recommendations.

• Developed and carried out comprehensive, long-term, and proactive college-wide communications, marketing, branding, and outreach strategies that directly resulted in the university’s first increase in enrollment in five years. • Served as the departmental lead to strengthen connections between Admissions, Marketing, IT Services, and other departments on campus in developing recruitment materials, making recommendations for process improvement and waste-elimination, as well as creating effective marketing strategies to utilize new technologies.• Led the planning, implementation, and assessment of major on-campus events, which included organization of over 100 Armstrong faculty, staff, and student ambassadors.

• Created, facilitated, and analyzed successful full-scale communication plans; including targeted email, telecommunication, and mailings to reach over 100,000 students in the enrollment process.• Revitalized Hobsons Connect Customer Relationship Management system to include email campaigns, weekly mailings, call center functionality, and event management. • Oversaw the Admissions Call Center comprised of 10 student staff members who completed over 7,000 calls and over 25,000 mailings each semester. • Served on the University Marketing Task Force that was awarded the 2015 CASE Grand Award for Best Branding/Identity Campaign.• Hand selected by the Vice President of Student Affairs to serve as the Chair of the Student Affairs Staff Development Committee and received a Divisional Staff Award.

• Led the development of communication, marketing, and public relations to campus stakeholders and external organizations on behalf of the Information Technology Services (ITS) Department to manage and effectively communicate the impacts of new business processes and changes.• Championed various critical and strategic events including the 2013 University System of Georgia Information Security Officers Conference.• Established and chaired the Wellness and Recognition Committee as part of a strategic initiative to boost morale and satisfaction in the ITS Department, resulting in increased employee performance and decreased turnover.• Served on the ITS Change Control Board and implemented a new process to save $300,000 per year by decreasing wait times for account password resets.

• Spearheaded a project to expand the lead database for a highly competitive ground lease acquisition business.• Collected data from city and county governments across the United States and identified thousands of potential cellular and billboard site leads for the sales team.

Mentored by Padres Former Executive Vice President and CFO, Fred Gerson.