Paige Wheeler Fleury Email and Phone Number
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With over 35 years in marketing, areas of expertise and knowledge include: Brand positioning: Qualitative and landscape research, insights-gathering, and development of insights-driven positioning, messaging and hierarchy Operationalizing and implementation: Turning the brand promise into actions, language and processes in the field, behind the scenes, and across all platforms Marketing strategies: Combining innovation with best practices from launch through awareness, conversion, retention and advocacy, leveraging all paid, earned and owned channels…all while fulfilling on a resonant brand promise Direct response: Leveraging extensive DR experience to drive leads, with an eye on bringing in higher value customers Insights and implications: Hands-on qualitative research (IDIs, small group, digital) combined with client inputs and quantitative research to provide direction and clear action steps that drive bottom-line success
Ywca Berkeley/Oakland
View- Website:
- ywca-berkeley.org
- Employees:
- 25
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Board Member, Executive TeamYwca Berkeley/Oakland Jun 2022 - Present
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Retained StrategistCalifornia State University, Stanislaus Aug 2020 - May 2024Partnering with the Stan State communications team as a brand steward and strategic partner. -
Advisory Council MemberMercy Brown Bag Jan 2017 - May 2024Oakland, California, United States
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Creative Strategist/FounderAgency14 Feb 2011 - Apr 2024Providing creative strategies and strategic creative for the retail, financial services, tech, and education industries.
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Advisory Board MemberHealgrief Jan 2012 - Jan 2023Los Angeles, California, United States -
Retained StrategistStamats 2018 - 2023Partnering with research and creative to provide strategic brand and demand expertise for educational institutions throughout the United States. -
Retained StrategistCreative Octane Jan 2015 - 2022Shared clients include ColorTrack, Sotheby's, ProSites, and Hiller Aviation Museum. -
Co-FounderOakland At Risk Mar 2020 - Aug 2021Oakland, California, United StatesProviding assistance to high-risk elders and other immunocompromised residents during the COVID-19 pandemic through 1:1 matches with low-risk volunteers.
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Retained StrategistValtech 2019 - Mar 2020Partnering with strategists, creative, and technology to transform business marketing into experiences that bring brands to life. -
Retained StrategistInternational Education Corporation Sep 2016 - Jan 2018Developed new brand for IEC, including brand positioning, messaging hierarchy, new customer-facing processes, training of all senior faculty and staff via live workshops and extensive materials and brand documentation. Created all new onboarding materials in support of the new brand experience, ensuring the new brand efforts extended well beyond launch. -
Retained StrategistZenith Education Group Mar 2014 - Sep 2017Ran internal marketing department as an extended senior-level contractor (replacement for VP of Marketing) during transition from CCi to ZEG. Efforts included rebrand: research, strategy, execution, training, and leadership. -
Retained StrategistQuestus Aug 2011 - 2017San FranciscoOngoing strategist for CPG, financial services, beauty and other industries, developing Go To Market, Positioning, Social. Launch, Rebranding, Digital and other critical marketing plans for our shared clients. Clients include Driscoll's, Capital One, Ford Financial, Avery, Living Proof, and Marriott Loyalty Program. -
Retained StrategistCorinthian Colleges, Inc. Feb 2011 - Mar 2014Strategist partner for both prospect-facing and student-facing communications. Established messaging architecture across multiple brands, and training for all marketing partners. Projects included CRM, advertising, improvement of campus-level communications and processes. -
Trustee At Escuela Bilingue InternacionalEscuela Bilingüe Internacional Jun 2006 - Dec 2011Member of the founding Board of Trustees for Escuela Bilingüe Internacional. EBI (Escuela Bilingüe Internacional) is the first independent Spanish-English dual-immersion program in the state of California. EBI's nonprofit mission is to provide an excellent Spanish-English bilingual education based on the highest international academic standards in an environment that thrives on diversity, fosters global citizenship, and develops the character necessary to recognize that cultural uniqueness is the touchstone of our common humanity. -
Vp/Sr Creative StrategistMedia Logic Apr 2005 - Feb 2011Sole creative strategist to the Visa client team and their partners in both the financial and retail world; primary contributor to strategies for other retail clients within the agency.Developed long-term marketing strategies, promotional concepts and campaigns for all top tier Issuer banks and their retail partners; created innovative promotions, social media platform programs and integration strategies. Authored customer lifecycle strategies, messaging, positioning and more based on consumer and business insights. Clients serviced include Bank of America, Capital One, Chase, FYE, L.L. Bean, JP Morgan, Marriott Card Services, Nordstrom, PNC, Southwest -
Creative Director/Group Director/SvpEuro Rscg May 1998 - May 2005Creative and account lead for the agency's largest account, Visa U.S.A. Oversaw all creative teams (14) and account staff associated with Visa, as well as all other creative teams. Clients included Apple, TalkAmerica, Nestlé, Select Quote and other financial and CPG clients. -
Creative Director, SvpBrann San Francisco 1998 - 2005Creative director overseeing all agency creative teams. Clients included Visa, Apple, TalkAmerica, Nestlé, Select Quote and other financial and CPG clients. (Brann San Francisco, later Euro RSCG)
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Creative Director/SvpBrann Worldwide 1998 - 2005See "Brann San Francisco" above -
Senior CopywriterCitron Haligman Bedecarre Jan 1997 - Dec 1997Sr Copywriter and lead on all direct marketing communications, including print, TV and direct mail. Clients included Dreyfus and Peet's Coffee and Tea.
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Senior CopywriterFcb Direct 1995 - 1997Lead creative on multiple accounts, responsible for creation of direct marketing communications in all channels - radio, TV, print, DM, and the then emerging channel of online advertising. Clients included PowerBar, Varilux, Bank of America, Borland, Sunkist and assorted CPG clients. -
Sr CopywriterCohn And Wells 1994 - 1995
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Senior CopywriterProvidian Financial 1991 - 1993 -
Marketing ManagerDecker Communications 1989 - 1991
Paige Wheeler Fleury Skills
Frequently Asked Questions about Paige Wheeler Fleury
What company does Paige Wheeler Fleury work for?
Paige Wheeler Fleury works for Ywca Berkeley/oakland
What is Paige Wheeler Fleury's role at the current company?
Paige Wheeler Fleury's current role is Board Member, Executive Team.
What is Paige Wheeler Fleury's email address?
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What are some of Paige Wheeler Fleury's interests?
Paige Wheeler Fleury has interest in Social Services, Children, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Health.
What skills is Paige Wheeler Fleury known for?
Paige Wheeler Fleury has skills like Creative Direction, Integrated Marketing, Direct Mail, Strategy, Digital Marketing, Social Media, Direct Marketing, Relationship Marketing, Email Marketing, Market Planning, Strategic Planning, Multi Channel Marketing.
Who are Paige Wheeler Fleury's colleagues?
Paige Wheeler Fleury's colleagues are Tinsae Birhanu, Juliet Galvez, Dr. Monique Lesarre, Jasmine Samontina, Layla Dargahi, Victoria Mendoza, Karen Lei.
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