Products/Launches:Facebook Professional Mode (2022)https://www.facebook.com/creators/professional-mode-for-profilesI was a design architect that helped create the foundation and system for Profiles that now supports Professional Mode and better serves Creators and Public Figures on FacebookNew Pages Experience (2020)https://about.fb.com/news/2021/01/introducing-the-new-page-experience/Pages in Groups (2018)https://mashable.com/article/facebook-pages-can-now-join-facebook-groupsStories for Pages (2018)

Helping to guide the product direction through design and continually pursue a better experience for the customer. I love getting to empower and strengthen other designers and build stronger ties with our product and engineering partners.2015• Promoted to Lead User Experience Designer• Lead rebrand efforts of Web and Mobile Web• Lead team of 4 dedicated platform designers and 5 cross-platform designers• Initiated User Research on Search, Navigation, new Marketing pages• Supported launch of 2 new international markets• Launched market sizing explorations for new revenue sources such as meal delivery, concierge booking, and alternative customer retention programs.• Helped grow design team to over 25

2013• Designed and launched iOS 7 App Redesign (Team size: 3)• Kicked off Web Refresh – Fully responsive site layout for a multi-lingual site with nearly 1 Million views/day, half a million pages and over a dozen page templates (Team size: 4)2014• Completed design and launch of Web Refresh – Fully responsive site layout for a multi-lingual site with nearly 1 Million views/day, half a million pages and over a dozen page templates (Team size: 4)• Supported Launch and A/B test of Site-wide refresh – worked with Product and Engineering teams to quickly iterate and adjust newly launched site based on initial user feedback• Helped grow design team to over 12

Consulted for Leap Motion prior to launching their product. Lead design of initial desktop application, improved application store design, helped build company design culture, coached how to build a design team.Lead visual redesign of OpenTable for iOS 7 which lead to the app being featured by Apple in their iOS 7 keynote, and app store in addition placement on Apple demo phones.

At the Designer Fund, I worked with portfolio companies to help solve their design challenges in quick design sprints. I was blessed with the opportunity to learn from industry veterans and champions of product design, Ben Blumenfeld and Enrique Allen.Coached and/or lead design for companies like Visual.ly, Orange Telecom, LearnSt. Teaching how to build design teams, conduct user tests, and design new products.Created marketing sites for both Andreessen Horowitz and The Designer Fund.

At Switchcam I took on all responsibilities of the design pipeline, including:• Feature conception, wireframing, and Interaction design• Product design through the launching of new features• Branding and logo creation• Visual design of the entire site• Split-testing alternative designs to improve conversions/usage• UX Advocate - always keeping the user in mind

• Designed for clients such as GigaOm, AP, and MTV• Co-founded a second company that launched 3 iPhone apps and 1 webapp• Worked with various CMS engines such as Wordpress, Tumblr, Posterous, and Squarespace• Learned many skills behind running a business from branding and market research to parsing site analytics to bookkeeping and accounting

• Designed and coded custom video player which enabled user feedback, dynamic resizing, and supported both YouTube and Akamai-served video• Created complete solutions for University departments’ web presence using technologies such as: HTML, CSS, Flash, Coldfusion, XML