Pairvadee Sahaifa Email & Phone Number

Bangkok, Th

Bangkok, Bangkok City, Thailand

Bangkok, Bangkok City, Thailand

- Creating and enhancing products that matches the needs in the market.- Deliver market requirement and product requirement with prioritized features.- Create customer journey and operation flow.- Research competition to identify threats and opportunities.- Value-based prioritization of continuous improvements and new features alike.- Conduct market research to analyze customer trends, customer segments, and competitive landscape.- Explore new opportunities and develop new product or business and initiate launch plan for each market.- Meet assigned targets for sales volume and strategic objectives in assigned product.

Bangkok City, Thailand

- Develop and design brand communication strategy with emphasis on online and offline brand marketing and image on each platform to meet objective & goal.- Developing and implementing communication strategy/plans, including media plans to launch all communication campaign / tactical promotion, and branding campaigns.- Managing all marketing materials in line with brand direction to build brand awareness among consumers, and control themes and communication guidelines.- Develop offline, digital, social and CRM strategic plans and budget to drive brand and gain new user.- Dig deep for consumer insights and develop product positioning against competitors.Keep track and constantly improve marketing performance, efficiency, reach and experiment with new ways to drive growth.- Manage cross-functional teams of the brand and products launch project.

Bangkok

• Manage and plan overall marketing strategy and budget in line with company objectives.• Manage planning & execution campaigns to support new product launches; UAT, UX&UI, customer journey, drive awareness, interest & conversion of new products.• Work closely with business partner to launch the effective marketing campaign• Plan and execute marketing activity with media agency and celebrity to promote brand and product.• Collect feedback, analyse data, and look for improvements toward the product or commerce operations.• Monitoring and analysis product and marketing performance• Work closely with cross-functional teams (business, development, integration and operations, UX/UI) to launch products and features as effectively as possible

Bangkok

• Manage and plan overall marketing strategy/initiatives in line with company objectives • Lead implementation strategy, campaign execution of all marketing campaigns • Mange planning & execution campaigns to support new product launches; drive awareness, interest & conversion of new products • Plan and own the execution of marketing campaigns as well as the relevant collateral (brochures, emails, social media, etc.) • Manage and collaborate with various partners for campaign execution • Work with the Business Events & Partnerships Manager in the coordination of cross-divisional projects • Plan and execute marketing activity with media agency and celebrity to promote brand and product. • Monitoring and analysis product and marketing performance • Assist to manage day-to-day activities of Marketing Team • Collaborate and Communicate with other internal departments to Marketing properties and to ensure brand authenticity across all communication touchpoints

Bangkok Metropolitan Area, Thailand

• Create Branding and product positioning strategy. • Plan and execute full-function on marketing strategy to achieve activate users. • Lead campaign and activities with strategic partner. • Control marketing budget especially offline activities. • Collaborate with State-owned telecommunications companies, Bank, The Public Relations Department, School and University. • Monitoring on customer feedback to adjust marketing plan and compete with the market. • Create content on social media with marketing message to communicate with users in own channel. • Provide marketing plan, marketing strategic for yearly planning • Provide Marketing and market analysis reports for management

Bangkok

• Develop marketing strategies for the assigned category in charge, in line with the business plan. • Responsible for planning of new product development with RD and oversea supplier • Control and execute the initiative and/or marketing strategies pricing and distribution channel. • Liaisons between partners and internal function on any business requirement to support the marketing implementation plan and distribution channel. • Control stock and deal with the supplier. • Work closely with sales, purchasing, R&D, QA, and warehouse team.• Develop new products in terms of product development, packaging development as well as launch programs. • Prepare and control the annual marketing budget • Coordinate with advertising/promotion agency to implement marketing activities (ATL, BTL, Online, In-store, PR, etc.) • Work closely with sales team and trade marketing team to support promotions and sales activities across all distribution channels

Master Degree, Marketing/Marketing Management, General, Graduate With Commendation

Bachelor Of Arts - Ba, Business English

Bangkok Unoversity International College